This presentation talks about the super fast growth of the social media platform Pinterest and provides tips for why and how your company needs to be using it to increase business, generate leads, increase brand awareness and achieve a number of other marketing goals.
Pinterest is now one of the leading social media platforms and for companies that offer visually appealing products and services, it's time to get on board the Pinterest train or risk being left behind.
9. 80% of pins are
“repins” (compared to Twitter
where 5% of tweets are
retweets)
10. 1.
Start a Business Account
2.
Verify your website
3.
Add the “Pin it” button to your site
4.
Track your results with Analytics feature
11. Tips for Success!
...do not just
self promote
✔
Give users a sense of who
you are as a brand and
what you like.
Act as a resource for
target customers.
Create Boards that reflect
your brand’s lifestyle...
13. take notes from thesepin-savvy companies!
4 brands on the right track:
14. Just remember:
Pinterest is about sharing your lifestyle and what you love.
Help
your
audience
to
engage
with
your
brand
and
lifestyle
If you’re lucky, your followers will help you go
viral.