Ed Billmaier Ama

Out With the Old In With the New! Operational Shifts From Social Media 9/2/09

Ed Billmaier – 15 Years Sr. Director, Relationship & Interactive Marketing Over $3 B sales per year

We Have Very Passionate Consumers!

Passionate About Gardening and Lawn Care

And Passionate About Other Things… With waaaay too much time on their hands…

Social media offers… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Scotts is Pursuing Social Media on 4 Fronts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social media section of the site

Forums ,[object Object],[object Object]

Blogs ,[object Object],[object Object],[object Object]

Photo Sharing ,[object Object],[object Object]

Ratings and Reviews ,[object Object],[object Object],[object Object]

facebook ,[object Object],[object Object]

Consumer Service ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Passive Service - Twitter ,[object Object],[object Object],[object Object]

Active Service - Amazon ,[object Object],[object Object],[object Object]

Ed Billmaier Ama

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