Word press meetup getting started

2. Presenter <ul><li>H. Sandra Chevalier-Batik </li></ul><ul><li>Research Analyst </li></ul><ul><li>Web Content Developer </li></ul><ul><li>Pleiades Publishing Services </li></ul><ul><li>PO Box 1638 </li></ul><ul><li>Buda TX 78610 </li></ul><ul><li>http:// www.pleiadesservices.com </li></ul>Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com

3. Assumptions <ul><li>Your WordPress has been installed perfectly </li></ul><ul><li>Your Theme has been installed perfectly </li></ul><ul><li>You are ready to created pages and post articles </li></ul>Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com

5. Successful Websites Start with a Plan <ul><li>How information is organized and accessed is the difference between a successful site…and not so much </li></ul>Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com

6. Successful Websites Start with a Plan <ul><li>Haphazard, poorly conceived and executed sites are so common That any organized website is richly rewarded: </li></ul><ul><li>Visitors like easy to use, logical concise sites and are likely to become customers </li></ul><ul><li>Search engines reward well-planned sites with detailed indexing and better rankings. </li></ul>Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com

8. Understanding The Basics <ul><li>Navigation and Site Maps </li></ul><ul><li>Navigation is the organization of your website so you can make sure each page links to others. </li></ul><ul><li>Actually write out your sitemap and plan where the pages of your website will go and where they will link. </li></ul><ul><li>This avoids confusing connections that lead to visitors giving up and going away. </li></ul>Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com

9. HTML Sitemaps <ul><li>HTML Sitemap can be called a site map for humans. It is a single page containing links to all your other pages. </li></ul><ul><li>An HTML site map means visitors are only every 2-clicks away from anywhere on your site. </li></ul><ul><li>It also means that each and every page on your site links to somewhere. </li></ul><ul><li>For a good example of a HTML site map go to: http://ebay.com </li></ul>Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com

10. XML SiteMapping <ul><li>An XML sitemap is a document on your site that lets the search engines quickly and thoroughly index your site. </li></ul><ul><li>An XML sitemap is an index of your site that tells search engines how many pages your site has and how those pages link together. </li></ul><ul><li>One XML sitemap works for all major search engines. </li></ul><ul><li>Google offers an XML Sitemap generator </li></ul>Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com

11. Navigation Menu <ul><li>Visitors use your navigation menu to move to other pages on your website </li></ul><ul><li>Your menus need to be clear and consistant throughout your site. </li></ul><ul><li>Depending on your theme or personal preference the navigation menu can appear in the top or in either of the sidebars </li></ul><ul><li>Your top navigation bar should be limited to about eight links. </li></ul>Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com

12. Navigation Checklist <ul><li>Each page has an obvious link to the homepage </li></ul><ul><li>Each page can be summed up with a keyword or keyword phrase, and those keywords are your navigation labels </li></ul><ul><li>You have eight links or fewer in your navigation with “housekeeping: links like Privacy Policy at the botton of the page (text link) </li></ul><ul><li>Every button is obvious and clearly labeled: the site navigation requires no explanation </li></ul>Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com

13. Navigation Checklist <ul><li>The navigation buttons are either along the top or on the left-hand side of the page (visual tracking software indicates this is optimal positioning) </li></ul><ul><li>Your navigation is identical on every page </li></ul><ul><li>Turn off Flash images that slow or confuse visitors’ navigation of site </li></ul><ul><li>You have a sitemap for visitors and an XML Sitemap for search engines </li></ul>Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com

14. Navigation Checklist <ul><li>For every page, you can answer these questions within 10-seconds: </li></ul><ul><li>Where am I? </li></ul><ul><li>Where have I been? </li></ul><ul><li>Where can I go? </li></ul><ul><li>How do I get to the home page? </li></ul><ul><li>Your site is searchable, so your users can opt to navigate your site via the search bar </li></ul>Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com

15. Navigation Checklist <ul><li>If yours is an eCom site, all product images and descriptions link directly to the order form </li></ul><ul><li>All the links to content on other pages within your site work </li></ul><ul><li>Visitors don't have to register to browse youe site </li></ul><ul><li>The site logo is above the fold in the same place on every page and links back to the homepage </li></ul><ul><li>You give people several ways to het to the same place. </li></ul><ul><li>You don't link to unfinished or 'under construction' pages - finish the page then link to it. </li></ul>Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com

17. Site Plan <ul><li>Producing A Plan for Your Site </li></ul><ul><li>On a piece of notebook paper, or using post-its describe your site. Answer the following questions: </li></ul><ul><li>What am I going to do with this? </li></ul><ul><li>Who is going to read this? </li></ul><ul><li>What kinds of information will I be posting? </li></ul><ul><li>Why am I doing this? </li></ul><ul><li>Who am I doing this for? </li></ul><ul><li>How often am I going to be posting and adding information? </li></ul>Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com

18. Site Plan Summary <ul><li>Compile this information into a paragraph so it looks like this: </li></ul><ul><li>This website will be dedicated to ______and ______, </li></ul><ul><li>and cover the topics of ______and _______. </li></ul><ul><li>The audience will be __________ ________________ _______. </li></ul><ul><li>I will be adding posts every _____________ </li></ul><ul><li>about ________ _______ ______________. </li></ul><ul><li>I am doing this because _____________ _____________. </li></ul><ul><li>Review Your Site Map, Review Your Site Plan. </li></ul><ul><li>Get back to the Dashboard </li></ul><ul><li>You Are Now Psyched AND Ready </li></ul>Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com

25. Post — Tags <ul><li>In addition to categories, terms or keywords called tags can be assigned to each post. </li></ul><ul><li>Tags act as another navigation tool, but are not hierarchical in nature, meaning there's no relationship from one tag to another. </li></ul>Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com

26. Post — Tags <ul><li>Like Categories, Tags provide another means to aid your readers in accessing information on your blog. </li></ul><ul><li>A post may have several tags, which relate to key words and phases. </li></ul><ul><li>Like Categories, Tags are usually linked to a page, which shows all posts having the same tag. </li></ul>Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com

27. Post — Tags <ul><li>Unlike Categories </li></ul><ul><li>Tags can be created on-the-fly, by simply typing them into the tag field </li></ul>Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com

31. Posts — Excerpts <ul><li>Take the time to carefully wordsmith an excerpt of each blog you post </li></ul><ul><li>This excerpt is the phase that appears in the Google listing that is linked to your URL </li></ul><ul><li>Visitors often make the decision to click through to your site based on these key words </li></ul>Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com

33. Posts - Publish <ul><li>With the WordPress “Publish” feature you can edit the date of publication </li></ul><ul><li>You can “preload” months worth of blog entries and set the day time and hour of ‘publication’ to your site. </li></ul><ul><li>If you have years of articles produced before you had your WordPress site you can back-date blogs to capture that information </li></ul>Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com

35. Post — Categories <ul><li>Every Post in WordPress is filed under one or more Categories. </li></ul><ul><li>Categories allow the classification of your Posts into groups and subgroups, thereby aiding viewers in the navigation and use of your site. </li></ul>Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com

36. Post — Categories <ul><li>Each Category may be assigned to a Category Parent so that you may set up a hierarchy within the category structure. </li></ul><ul><li>Using food as an example, a hierarchy might be Fish->Salmon->Sushi </li></ul><ul><li>In creating categories, recognize that each category name must be unique, regardless of hierarchy </li></ul>Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com

37. Post — Categories <ul><li>Thoughtful categorization allows posts of similar content to be grouped in a way that helps viewers use the navigation to find what they are looking for on the site </li></ul><ul><li>Careful categorization is also a SEO Best Practice </li></ul>Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com

41. Where to Get More Information <ul><li>The WordPress CODEX </li></ul><ul><li>http://codexwordpress.org </li></ul><ul><li>WP CODEX is your Oracle, </li></ul><ul><li>Your wizard of OZ </li></ul><ul><li>Your Tech Rosetta Stone </li></ul>Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com

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