Bisleri was once the market leader in the 1990s with 70% market share in the Indian mineral water market. However, its market share eroded due to competition from major players like Pepsi and Coca-Cola. While Bisleri launched an advertising campaign promoting its water as "Pure And Safe", its aging distribution system and reluctance to invest contributed to its declining market share to 40% currently. The mineral water market in India was worth Rs. 500 crore in 2001 and growing at 40% annually, representing an opportunity for Bisleri to expand by acquiring local brands and strengthening its distribution through more plants.

1. A look into Bisleri

6. Brand name synonyms with mineral water

7. Innovation in the form of following Packaged drinking water Pet Bottles Breakaway seal Hexagonal Bottles Family Pack

9. Duplicity in the market

10. Reluctance to invest

12. DISTRIBUTION PROMOTION PRODUCT POSITIONING

13. Our key to success

17. FUTURE PLANS

18. PLEASE DON’T WASTE WATER…..! THANK YOU