Savalanche is a SaaS based service for building online marketplaces (Malls) and managing the full inventory and revenue sharing between the marketplaces and merchants selling in them. See http://www.savalanche.com

1. Savalanche Online Malls
Make Your Online Media a Profitable Marketplace
See solutions for: Online Publishing | eCommerce | Social Media

2. Introduction to Savalanche
• Savalanche is a SaaS based service for building online
marketplaces (Malls) and managing the full inventory and
revenue sharing between the marketplaces and merchants
selling in them
• Our main customers are publishers with
large online medias, for whom we offer
also tools to integrate marketplaces
with the media (see picture on right)
• Our goal is to build a large network
of marketplaces and merchants
in multiple countries, enabling new
and efficient sales channels for retail

3. Savalanche Concept
Drive traffic from:
Audience
Targeted
Targeted offering Product Ads
Subscriptions
Social shopping
Shared shopping cart
Online Secure orders
Media / Mall Mall Mall
Consistent experience
Revenue sharing
Commerce space rentals Inventory Merchants ship
Self service UI Own webstore the products
Merchants /
sellers
Sell anything: goods, tickets, services, deals, gift cards, subscriptions, digital goods…

4. Channel for International
Markets
• Using Savalanche,
merchants can
reach international
markets through
popular online Example: Finnish
malls merchants can rent
• Brings international commerce space at
customers to swedish media to reach
publishers swedish audience
2011-2012
2012-2013
2014-2015?

5. Media Social Retail
Product Ads Social Reader
Bring your audience to Mall using Spread your content in Facebook
targeted advertising and reach the young audience
 Targeting for individual visitors
d Custom made Facebook App that 
or based on the content. brings your media to Facebook
 Self service interface for
d Uses the FB Open Graph 
the merchants to spread in the Facebook
 Advanced banner designs
d Get up to millions of new 
(javascript or iframe) users that don’t read news
Ad targeting Recommendations
Online Mall Social Store
Branded online marketplace Sell your products in Facebook
for your audience or through our Online Malls
 Earn revenue by letting your
d Saas based, full featured 
advertisers sell their products online store that works in
for your online audience Web, Facebook and Mobiles
 Sales provision and/or monthly fee
d Integrates easily to 
based business models. your backend system and ERP
 Automated processes, revenue sharing and
f Sell anything: subscriptions, 
payment processing. products, digital goods, services, tickets…

6. Get New Revenue Grow Existing Revenue
Become a Retailer Get Customer Insights
Double your advertising revenues by allowing merchants to Knowing your audience is your most valuable asset that
sell their goods in your media increases your value to advertisers.
 Besides advertising, eCommerce is the biggest opportunity
d The behavioral data gathered from the online stores 
in future digital revenues. tells much about the interests of your audience
 Combining commerce with content is a popular trend
d Savalanches combines this data with the data from 
nowadays. Many retailers are adding editorial content to advertisements at your content, providing accurate
their online stores, making media slowly obsolete. targeting and recommendations in both online store
Why not do the opposite? and media
 Works in parallel with traditional display ads, does not
d The new regulatory privacy policies set by EU can be 
cannibalize your existing advertising business . devious to follow – leave that to us
Provide More Value for Everybody Increase Your Online Traffic
By combining your content with related products, you can Products and reviews are valuable content that people
create more value to both your audience and advertisers search and share
 By collecting relevant product selections for the customers
d Did you know that more than half of search queries 
and intelligently targeting products to visitors of the done in Google concern products or services? Don’t
media, you can provide them valuable offers lose these visitors to retailers sites.
 Give your visitors a reason to come back by building a
d Having roots in social commerce, Savalanche includes 
living community among your content and ecommerce always the latest trends among social shopping that
sites. turns people as marketers.
 Shared shopping cart gives users an easy way of ordering
f You can lead visitors from mall to your content site by 
products from multiple vendors with one payment. attaching content widgets and ads to the mall

7. Local and Theme Marketplaces
Drive traffic from:
Local Audiences Global Audience
• Links Large mall • Links
• Search • Search
• Ads Subset Subset • Ads
Local
Newspapers Local Offers Local Marketplace Theme Marketplace Magazines, Theme pages..
Main
inventory
• Marketplace branded for local media • Marketplace branded for one theme
• Contains the local products from main • Contains products from selected
inventory categories / for certain user group
• Products: gift cards, coupons, services… • Products: any
Merchants / sellers

8. Mall Process Overview
1. Publisher creates a Mall
and sets the pricing
3. Merchants registers to 2. We build the mall and integrate it with the media
Savalanche and input products
4. Merchant views available Publishers markets and drives traffic to the mall
Malls and selects product they 5. A mall order is delivered to
want to sell in Mall the publisher
6. Publisher accepts the
products to the mall
8. Consumer visits the mall
7. Products are automatically placed on the Mall
and makes a purchase
9. Order is delivered to the merchant via email / backend integration
10. Merchant accepts and ships the order to the customer
11. Order is fullfilled and we inform the customer and manage whole ordering process
12. We will share the revenue between us, merchant and publisher