Retailing

Definition It include all the activities involved in selling goods or Services directly to final consumers for personal , Non business use

Definition- retail store Any business enterprise whose sales volume comes primarily from retailing

[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

r etailers t ypes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

r etail life cycle ,[object Object],[object Object],[object Object],[object Object],[object Object],Department Stores 70-80 years For maturity Warehouse Retail Outlets Took 10 years

w heel of Retailing ,[object Object],[object Object],[object Object],[object Object]

L evel of services ,[object Object],[object Object],[object Object],[object Object]

4 BROAD POSITIONING STRATEGIES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Bloomingdale Wal-Mart Tiffany Kinney Shoe High--------value Added----------low Narrow----breadth of product lines---Broad

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

4 Wal-mart ,[object Object],[object Object],[object Object],[object Object]

Non Store Retailing Direct Selling Direct Marketing Automatic Vending Buying Services

Direct Selling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Direct Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Automated Vending ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Buying Services ,[object Object],[object Object],[object Object],[object Object],[object Object]

Corporate Retailing ,[object Object],[object Object],[object Object],[object Object],[object Object]

Corporate Retailing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Product Assortment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Retailing

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Retailing