UXPA Boston 2024 Maximize the Client Consultant Relationship.pdf
Sharmistha Brand
1. A Brand Called Sharmistha By Sharmistha Chakrabarty [email_address]
2. In the City of Nawabs was born and raised in … St .Mary's Convent School She attended She is a Avid reader She Loves has being 1 st class throughout Sharmistha
3. During her school days Made a lot of friends and learnt a valuable lesson of life …….. “ You must be big enough to admit your mistakes,smart enough to profit from them, and strong enough to correct them.
4. But she had a vision in life. She believed in the fact that Youth is time to do something and become Somebody “ ”
5. went to college to pursue Engineering in Biotechnology volunteered in social work activities was involved with cultural fest activities won prizes in National English contest and … made a lot more friends S H E
6. Later… She realized “ There are no such things as limits to growth, because there are no limits to the human capacity for intelligence, imagination, and wonder
7. Instead of following the usual course of pursuing M.Tech or M.S She choose to pursue a management course So… She made a choice upon graduation
9. She was fascinated by the strong business climate She found this was the perfect place for beginners to be familiar with business practices, observe consumer behaviors, and enhance persuasion skills Upon arriving… She acquired knowledge and understanding of subjects like Market research through various Academic Projects. Designed questionnaires to evaluate client need’s, satisfaction level and identify potential clients.
10. Meanwhile… She took college classes in Economics, Marketing, Statistics etc. to better understand the world outside of sales She was delighted to find that her sales background would be helpful in a marketing era where the role of consumers and the importance of interactive communication had been focused on…
11. Media Clutter Market Fragmentation Technology Innovation Touchpoints Interaction Then i t means Everybody within a company is, could, and should be a marketer
12. 4P Product Price Place Promotion Consumer Cost Convenience Communication Experience Exchange Everyplace Evangelism 4C 4E + + = The Marketing Universe SHE CONCLUDED THAT … A gradual integration process in mind and practice
13. Her strong Internet information collection and research skills substantial knowledge will definitely add an different perspective to your company
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