Type on the web has many roles: it is an interface, a brand, sets tone, and directs the user. Typography has many roles and can either add or take away from User Experience. In this beautiful and exciting talk we’re going to look at various ways type is used, implemented, and dissect the role that it plays in user experience on the web.
18. “Don’t letterspace the lowercase
without a reason…
A man who would letterspace lowercase
would steal sheep … If this wisdom
needs updating, it is chiefly to add that a
woman who would letterspace
lowercase would steal sheep as well”
- ROBERT BRINGHURST -
“THE ELEMENTS OF TYPOGRAPHICAL STYLE”
33. “Contrast is, in my humble opinion,
the most crucial tenet of
graphic design.
It forges connections and distinctions
between elements.”
- JASON SANTAMARIA -
“ON WEB TYPOGRAPHY”
39. “All design work seems to have
three common traits:
there is the message to the work,
the tone of that message,
and the format the work takes”
- FRANK CHIMERO