1. Muhammad Saqib Rafiq
Haris Ghaziyani
Danish Amir
Nasir Arif
Tooba Mehmood
Wardah Irfan

2. INTRODUCTION
 Classical Conditioning has positive
impact on purchase decision.
 Effective tool for boost up the Sales
 Dependant Variable
Purchase Decision
 Independent Variable
Classical Conditioning

3. INTRODUCTION(Cont.)
 Hypothesis
Ho: no impact
H1: Positive impact
 Problem Statement
Factors are influencing toward the
attitude of brands formation.

4. LITERATURE
REVIEW(Cont.)
 How music affect the process of brand
attitude
 Level of Involvement
 persuasive communication
 Cognitive Involvement
 Classical conditioning (CS)of consumer
attitudes
 conducted the three experiments on the CS
of consumer attitudes
 forward conditioning is superior.

5. LITERATURE
REVIEW(Cont.)
 The influence of classical conditioning on
subsequent attention to be condition brand.
 Conducted Experiments
 significant impact in procedures
 Situational Impact of Brand Image Beliefs
 Brand association with consumers
 Deals with image and characteristics of brands.
 Beliefs will be effect by endorsement
 Ads can transfer cultural meanings

6. LITERATURE
REVIEW(Cont.)
 Affective Conditioning (AC) and Mere
Exposure (ME) directly influence brand
choice.
 AC can persuade consumer’s perception
 Competitive contexts and brand choice
 ME strategy is more effective
 Easy to implement ME strategy than AC

7. RESERCH METHODS
 Method of Data Collection
 Primary Sources
 Secondary Sources
 Sampling Technique
 Statistical Random Sampling

8. RESERCH
METHODS(Cont.)
 Sample Size
 50 Respondents
 Instrument of Data Collection
 Close ended Questionnaire
 Statistical Technique
○ SPSS used for tested the data.

9. RESULTS:

10. RESULTS(Cont.)

11. RESULTS(Cont.)
 Why null hypothesis rejected?
 Strong relationship.
 Involvement process are formed brand
attitude.
 Significant value must be less than .5 or
near to .000

12. CONCLUSION
 Strong relation between classical
conditioning and purchase decision.
 Significance value is near to .0
 Strong dependency of dependent
variable on independent variable.

13. CONCLUSION (Cont.)
 Research has been conducted on consumers
purchase decision.
 Primary source of research is questionnaire.
 Self administered and close ended questions.
 Sample of 50 people was taken.
 SPSS data analysis technique used.
 Ho was rejected and H1 was accepted

14. CONCLUSION (Cont.)
 The research is latest by the time.
 Useful for the business firms.
 Data can be consumed to attract the
consumer in the market.
 Its not for any specific target market

15. CONCLUSION (Cont.)
 There are many people who have done researched on
the consumer behavior and classical conditioning.
 None of the researches had been done on the topics
specifically divided on the basis of gender, profession,
age and classes.
 Topics for research:
“Impact of Classical Conditioning on teenager’s Purchase

16. Decision.”
“Impact of Classical Conditioning on the
Purchase Decision of a Middle Class
Consumer.”
“Impact of Classical Conditioning on
Purchase Decision of a Working Women.”

17. THANK
YOU