PTA Ancillaries

•

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Sergey Pronin

NDC Hack

Reisen

Top 10 airlines ancillary
revenue
$8.4B
2008
$26B
2016
http://www.travelweekly.co.uk/articles/62444/airlines-see-ancillary-revenues-jump

Problem
• Airlines can only use direct channels (website +
mobile app)

Problem
• Airlines can only use direct channels (website +
mobile app)
• Limited number of touch-points

Problem
• Airlines can only use direct channels (website +
mobile app)
• Limited number of touch-points
• Lack of context and personalization

Why Chat-bots
• Can be easily customized for any airline
• 1B MAU at Facebook Messenger 
Perfect for end-customers
• 3M DAU at Slack 
Perfect for teams

Customer journey
1. Book a ticket
2. Prepare for the flight
3. Find out about available ancillaries
4. Purchase ancillaries
5. Experience the airport
6. Check flight status
7. Fly, Arrive

0
500000
1000000
1500000
2000000
Q1, '13 Q3, '13 Q1, '14 Q3, '14 Q1, '15 Q3, '15 Q1, '16
Install base MAU 6MAU
we are winning attention

and learning about users
0
2000000
4000000
6000000
8000000
Q1, 2013 Q3, 2013 Q1, 2014 Q3, 2014 Q1, 2015 Q3, 2015 Q1, 2016

Summary
• The future of ancillaries is NDC
• PTA is the unique white-label solution for airlines
• Customer journey is completely covered
• We have a great team and audience to run in
production

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PTA Ancillaries

1. PTA  Personal Travel Agent

2. Top 10 airlines ancillary revenue $8.4B 2008 $26B 2016 http://www.travelweekly.co.uk/articles/62444/airlines-see-ancillary-revenues-jump

3. Problem

4. Problem • Airlines can only use direct channels (website + mobile app)

5. Problem • Airlines can only use direct channels (website + mobile app) • Limited number of touch-points

6. Problem • Airlines can only use direct channels (website + mobile app) • Limited number of touch-points • Lack of context and personalization

7. NDC is perfect for ancillaries

8. PTA Ancillaries purchaseShop and Order

9. Why Chat-bots • Can be easily customized for any airline • 1B MAU at Facebook Messenger  Perfect for end-customers • 3M DAU at Slack  Perfect for teams

10. Customer journey 1. Book a ticket 2. Prepare for the flight 3. Find out about available ancillaries 4. Purchase ancillaries 5. Experience the airport 6. Check flight status 7. Fly, Arrive

11. Customer journey 1. Book a ticket 2. Prepare for the flight 3. Find out about available ancillaries 4. Purchase ancillaries 5. Experience the airport 6. Check flight status 7. Fly, Arrive

12. App in the Air

13. 0 500000 1000000 1500000 2000000 Q1, '13 Q3, '13 Q1, '14 Q3, '14 Q1, '15 Q3, '15 Q1, '16 Install base MAU 6MAU we are winning attention

14. and learning about users 0 2000000 4000000 6000000 8000000 Q1, 2013 Q3, 2013 Q1, 2014 Q3, 2014 Q1, 2015 Q3, 2015 Q1, 2016

15.

16. PTA App in the Air + Unique combination

17. Customer journey 1. Book a ticket 2. Prepare for the flight 3. Find out about available ancillaries 4. Purchase ancillaries 5. Experience the airport 6. Check flight status 7. Fly, Arrive

18. Customer journey 1. Book a ticket 2. Prepare for the flight 3. Find out about available ancillaries 4. Purchase ancillaries 5. Experience the airport 6. Check flight status 7. Fly, Arrive

19. DEMO

20. Summary • The future of ancillaries is NDC • PTA is the unique white-label solution for airlines • Customer journey is completely covered • We have a great team and audience to run in production

PTA Ancillaries

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