1. Learning with Facebook?
How to use Facebook
(in a University Environment)
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2. ABOUT ME…
Sandra Perusch…. works in the Marketing/PR dep, heavy social
media addict, former student, gives trainings in social media
I dislike bullet points
I dislike power point
I interaction: so ask questions – but please don‘t interrupt
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3. Learning and „new“ media
Facebook – in General
Facebook in Education – how can it be used?
Exchanging information (via groups, sites, profiles)
Discussions (teacher-student, student-teacher, teacher-
teacher, student-student)
Uploading documents, sharing videos
Security & Privacy issues
How do I keep my privacy?
What about private informations about projects
etc.?
Examples
WHAT will we be talking about?
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4. „We don‘t have a choice on
wheter we DO social media, the
question is how well we DO it.“
Erik Qualman
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5. … and all of that with ZERO money
Why? What?
MARKETING INFORMATION SUPPORT and NETWORKING 
more students, E-Mail is old- input  help help students &
meet them where fashioned, SM is students faster, lectures connect
they are quick and easy get their input easier
easier
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6. LEARNING AND „new“ MEDIA
Virtual Learning Environment / WHERE?
Learning Management System Profiles in social networks with
various privacy settings
Compulsory learning media (e.g. Browser settings with apps
from uni, like Moodle)
Provision, organisation and
management of study material
and learning processes
Assessment
With special programs: netvibes
Like patchwork – many little (costs) or Symbaloo Edu (free)
pieces are creating a big
masterpiece (It‘s alive) Smartphones
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7. PERSONAL LEARNING ENVIRONMENT:
From books to Internet
Learning and „new“ media II
Social-media programs –
interactive  web
services
Focused on the student
(control, design, usage
time)
Learning culture is
completely different –
intrinsic motivation
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8. More than 800 million active users Offers possibilities to
discover like-minded
individuals to form
interest groups
50% of active users log
on to Facebook in any Expands real-world
given day social connections
There are over 900
million objects that Average user is
people interact with connected to 80
(pages, groups, events community pages,
and community pages) groups and events
Social networking site Average user has 130 friends
People spend over 700 billion minutes per month on Facebook
Source: http://www.facebook.com/press/info.php?statistics (26.01.2012)
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9. EXCHANGING INFORMATION
Facebook in Education (FiE) –
How can it be used?
Create a teacher Create groups or
account sites (student
Updates on new groups/academic
assignments groups)
Difference between
Asking questions open information
and private
Upload information
documents, videos
etc.
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10. EXAMPLES
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11. EXPLANATION of TERMS
Groups: built around a group of people rather than an individual
business or brand. No “become a fan” feature, do not share as
much info with users’ friends as users interact ( Sites)
Apps: powerful, developers can write software for, help promote
your institution
Polls: need a quick answer about a particular feature? Or just to
find out information and opinions from a specific demographic?
Ads: enabling institutions to specify a specific demographic
target, see how many people that demographic will hit, and
advertise to them
Facebook Connect: enables your website to easily integrate with
FB (login process, retrieve users’ friend information, and even
post data back to users’ Mini Feed so all their friends can see
their activity)
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12. GROUPS (DISCUSSION BOARD/WALL)
student to teacher to
student to
teacher student
student
Students can post Students respond
Respond to
questions online to articles
colleagues
(e.g. outlines in (downloadable
articles, quotation
essays, from somewhere),
s, videos
structure…) quotations, videos
FiE
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13. VIDEO SHARING
Sharing of videos with deadline
for feedback (e.g. asking
specific questions in class or as
assignment)
Dear all, please watch this video on…
Extract meaningful points and/or examples
from the video, and discuss how far you
agree or disagree with his views.
Substantiate your views with your
experiences. Deadline for submission…
Video should be watched by
students before/as part of the
course
FiE
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14. OTHER IDEAS…
Chat:
Instant messaging (without
possibility to attach Applications:
documents etc.) and real- Create quick quizzes (quiz creator)
time conversation or more complex apps/games
(programming skills)
FB Sharing-Apps:
Use FB as your sharing tool
Send Slideshare presentation links FiE
Link students to your blog, bookmarks, twitter etc.
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15. FACEBOOK - LIMITATIONS
Educational Usage
Group 5000 Limit for invitations or
messages
Page/Event Creator’s Restrictions
(need an extra admin to send
Private Usage inviations, see all options)
Can’t pull in photos etc.
500 “Liked” Page Limit automatically from a user to a Page
or group
Privacy issues
No power to “costumize” Groups or
Sites the way businesses or educ.
Institutions would like to
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16. SECURITY & PRIVACY ISSUES
How do I keep my What about secured
privacy? information of
Main problem: research etc.?
constant changes Groups need to be
in privacy settings private and only
open upon
Try to keep invitation
updated and
create different
lists with different Admin has to
viewing options decide
take care when sharing
information & decide
which information
Overall: everything on Facebook is never really private –
e.g. if friends privacy settings are weak, they could share YOUR things
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17. EXAMPLES & EXERCICES
• www.fb.com/FHKaerntenCUAS
• https://www.facebook.com/oxfordbrookes
• Your university 
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18. OTHER TOOLS? QUESTIONS?
• www.twitter.com
• www.youtube.com
• https://plus.google.com/
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19. REFERENCES
• http://www.insidefacebook.com
• http://www.facebook.com/press/info.php?statistics
• http://youtu.be/bpX--CYtiaQ
• http://www.youtube.com/user/FachhochschulKonfer?blend
=1&ob=0
• http://www.google.at/imghp?hl=de&tab=wi
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20. Thanks for your attention!
… and now:
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