1. SUMMER TRAINING REPORT
ON
Direct Marketing
OF
MASTER OF BUSINESS ADMINISTRATION
SCHOOL OF BUSINESS MANAGEMENT
BAHRA UNIVERSITY
MONTH OF SUBMISSION:AUGUST 2016
SUBMITTED TO: SUBMITTED BY:
MR. SIDDARTH KASHYAP SANJAY KUMAR
BU2015PGMB058
2. . 2
PREFACE
The project culmination of my efforts and dedicated work. In this project I have started from the
Direct Marketing readership survey and subscription regarding the same and also try to find out the
market requirements or the expectations from the financial daily in future. In this project I have
considered all major functional parameters, which generate and develop the readership for the
particular Marketing.
Really this project enhanced my knowledge substantially, as I tried to cover almost each and every
sphere related to organization. In addition, I also got benefit of event management.
I have tried my level best efforts to justify my study and present all key aspects &
Learning in this project.
3. . 3
ACKNOWLEDGEMENT
“Without a Guide Goal cannot be achieved”
It gives me immense pleasure to bring out project work on the “Direct Marketing ” This is new
experience for me at MBA level. This project is the result of my efforts, as well as the kind support of
many of those who helped me and guided me. I take this opportunity to express my deep sense of
gratitude to everyone who helped me, in my way. I am gratefully thanked to all of the persons who
have guided and helped me during my project work.
Primarily, I want to thanks Marketing Manager Mr. Shashi Rana, and Astt. Manager Mr.Ankurat
The Times Of India.Who have provided me basic ideas and out-line about my project. My special
thanks go to Mr. Shashi Rana, Who has guided and helped me a lot during my project work. His
friendly guidance and discussions over the complexities of a real time project have invoked a deep
thought in me.
Finally, I end by thanking all of them who have helped me in making this project.
Dated: Sanjay Kumar
4. . 4
DECLARATION
I am student of Bahra University . I hereby declare that this project namely “Direct Marketing
Zirakpur ” was done by me under the guidance of Mr. Shashi Rana.
I also declare that, this project has not been submitted fully or partially for the award of any degree,
diploma, title or recognition earlier.
NAME:Sanjay Kumar
Signature
5. . 5
Index
• O v e r v i e w o f t h e
c o m p a n y .
•
• P r o j e c t
D e s c r i p t i o n .
•
• O b j e c t i
v e
•
• M e t h o d o l o g y o f t h e
m a r k e t i n g .
•
D o o r - t o -
d o o r .
• A n a l y s i s
t a b l e .
•
• R e c o m m e n d a t i o n s t o t h e
c o m p a n y .
•
• C o n c l u s i o
n .
•
6. . 6
EXECUTIVE SUMMARY
The Times of India (TOI) is an Indian English-language daily newspaper. It is the circulation
and largest selling English-language daily in the world according to Audit Bureau of Circulations
(India).
Market Development Department
The role of this department goes beyond simply distribution of the newspaper to regular
readers. Circulation department’s primary activity is to identify the readers so this circulation
department is formally known in the organization as Market Development Department.
Market Development Strategies
MDS is tool to increase the circulation of newspaper with various tactics like mass
subscription and sponsored copies etc.
Research Process
We collected data through schedule questionnaire, which finally converted in information.
Our objective of research was how can we promote The Times of India and finding out the
sources of encouragement to read The Times of India and expectations of readers from
TOI.
Findings
Most of the English newspaper readers are interested in supplements with the additional
newspaper and gifts instead of the discount offers.
7. . 7
Suggestions
The Times of India should require to launch an educational supplement also they had to
improve their layouts, paper format.
VISION
JournalismofCourage:- TheEditorialVision
"Our philosophyistocover all thenewsthattheother newspapers would either notbe able to
access,or wouldnot be able to publish, forwhateverreason.However, ourphilosophyalso isto
publishallsuchnewsinabalancedandfairmanner."
"Wealwayshavesharopinionsandwealways takeastandon issues.THE TIMES OF INDIA
hasneverhadamissionarypositionon
anything.It'seitheronewayortheother.Thisisbyandlargeourphilosophy"
8. . 8
MISSION
expenditures by their advertisers.
India.
by taking bites from competitors’ market share.
the changing needs of our valued readers.
-line newspapers on one- on-one basis and
convince them to start reading our publication.
-up by a strong product, we need to deliver 100%
ofourselves.
9. . 9
HISTORY
James Augustus Hickey is considered as the "father of Indian press" as he started the first Indian
newspaper from Calcutta, the Calcutta General Advertise or the Bengal Gazette in January, 1780. In
1789, the first newspaper from Bombay, the Bombay Herald appeared, followed by the Bombay
Courier next year (this newspaper was later amalgamated with the Times of India in 1861).
The first newspaper in an Indian language was the SamacharDarpan in Bengali. The first issue of this
daily was published from the Serampore Mission Press on May 23, 1818. In the same year, Ganga
Kishore Bhattacharya started publishing another newspaper in Bengali, the Bengal Gazetti. On July
1, 1822 the first Gujarati newspaper the Bombay Samachar was published from Bombay, which is
still extant. The first Hindi newspaper, the SamacharSudhaVarshan began in 1854. Since then, the
prominent Indian languages in which papers have grown over the years are Hindi, Marathi,
Malayalam, Tamil, Telugu, Urdu and Bengali.
The Indian language papers have taken over the English press as per the latest NRS survey of
newspapers. The main reasons being the marketing strategy followed by the regional papers,
beginning with Eenadu, a telegu daily started by RamojiRao. The second reason being the growing
literacy rate. Increase in the literacy rate has direct positive effect on the rise of circulation of the
regional papers.
The people are first educated in their mother tongue as per their state in which they live for e.g.
students in Maharashtra are compulsory taught Marathi language and hence they are educated in their
state language and the first thing a literate person does is read papers and gain knowledge and hence
higher the literacy rate in a state the sales of the dominating regional paper in that state rises.
The next reason being localisation of news. Indian regional papers have several editions for a
10. . 10
particular State for complete localisation of news for the reader to connect with the paper.
MalayalaManorama has about 10 editions in Kerala itself and six others outside Kerala. Thus
regional papers aim at providing localised news for their readers. Even Advertisers saw the huge
potential of the regional paper market, partly due to their own research and more due to the efforts of
the regional papers to make the advertisers aware of the huge market.
Print media is one of the most powerful and cost effective medium to transfer information and
knowledge. The print media industry in India is more than a century old. Also it is a well established
industry. This industry mainly comprises of publishing newspapers and magazines. India has the
second largest population and one of the fastest growing economies in the world. Along with these
theincreasing level of income of peoples and the robust competition in this industry help print media
in its growth. Producers are increasing day by day, new entrants from outside India is also a factor of
tough competition. Indian readers prefer Hindi magazines rather than English magazines. In the case
of Times group also the readership of Hindi Femina is higher as compared to English magazines.
Ernst & Young said in their survey report “Indian magazine segment: Navigating new growth
avenues”, it has been said that out of the 20 most read magazines in India, only three magazines are
in English, while the remaining are in Hindi and other regional languages. This survey also said that
more than 300 million literate individuals do not read any publications. According to ArcGate, the
dramatic effects of internet and globalization in current scenario are playing high impact on media
industry. Even people are now consuming news and information from internet through computers or
mobiles, the popularity of print media is not decreasing. To avoid declining of market share in front
of other media the producer must able to produce high quality printed content and magazines.
11. . 11
PRODUCT PROFILE
1.3.1 NEWSPAPERS:
Bennett, Coleman & Co. Ltd. Are publishing the different types of newspaper from the different
place and region in different languages which are as follow describe below -:
The Times of India(TOI) is an English-language daily newspaper in India. It has the largest
circulation among all English-language newspapers in the world, across all formats
(broadsheet, tabloid, compact, Berliner and online). It is owned and managed by Bennett,
Coleman & Co. Ltd. which is owned by the Sahu Jain family. And the total circulation of
newspaper is 2,890,628 as on Jan-Jun 2014.
The Economic Times is an English-language, Indian daily newspaper published by
the Times of India first published in 1961. It is the world's second-most widely read English-
language business newspaper, after the Wall street Journal with a readership of over 48
million. The Economic Times is published simultaneously from 12 cities—Mumbai,
Bangalore, Delhi, Chennai, Kolkata, Lucknow, Hyderabad, Jaipur, Ahmadabad, Nagpur,
Chandigarh, and Pune.
Navbharat Times (NBT) is one of the largest circulated as well as largest read Hindi
newspaper of Delhi and Mumbai and lucknow. It is from the stable of Bennett Coleman &
Co. Ltd. NBT has a circulation of 4.23 lakh odd copies (source: JJ-10, ABC India) in Delhi
and a strong readership of 19.7 lakh readers. Hindi being the second language in
Mumbai; NBT circulates to 130,000 copies in the Greater Mumbai area (source JD-10, ABC
India) and attracts 470,000 NBT readers according to the industry benchmark – the Indian
Readership Survey (source: IRS Survey R4, 2010).NBT has been the number one newspaper
in the respective cities since its inception.
12. . 12
Maharashtra Times (Marathi: महाराष्ट्रटाइम्स), colloquially referred to as 'Ma Taa' (मटा) from its
Marathiinitialism, is amarathinewspaper based in Mumbai, India . It is the ninth-largest-
selling daily newspaper in the country. It is owned by the Bennette Coleman & co. ltd or The
Times Group the largest media house in India. According to the IRS 2005, Maharashtra
Times enjoys the second largest readership in Mumbai. Other ,Maharashtra Times is the only
newspaper in Mumbai which has more than one million readers in the city.
Mumbai Mirror
Mumbai Mirror is the leading compact newspaper in the city of Mumbai, with a daily
circulation of approximate 700,000 copies. Its first issue was published on May 30, 2005 by
the Times Group, the publishers of The Times of India newspaper.
About The Magazines
Femina (English,Hindi)
Launched in 1959, Femina is India’s first and to-date India’s largest English women’s magazine.
Femina covers issues on women, fashion, relationships, home-making, food, beauty, health & fitness,
careers, new products, etc. The fortnightly magazine, owes its success to a level-headed approach to
feminism made rich by writers from all walks of life.
Filmfare(English,Hindi)
Nothing powers popular culture like the Hindi film and nothing more than Bollywood - the largest
film industry in the world – which is captured in all its glory by Filmfare – India’s leading film
magazine launched in 1952. Filmfare has a cult status amongst its readers resulting as evident from
the periodicity of the magazine becoming from monthly to a fortnightly since 2007.Spurred by the
popularity and insatiable demand for Bollywood films, Filmfare Awards were instituted within a few
years of launch of the magazine. Within a short period, the annual Filmfare Awards became the gold
standard for excellence in Hindi and other Bollywood mainstream films and came to be
acknowledged as the Oscars of India.
BBC Knowledge
It has been created as a premium product for young and inquisitive minds. BBC Knowledge is a bi-
monthly magazine, aiming at those, who are looking for knowledge based on science, history and
nature. The Indian edition of BBC Knowledge follows in the footsteps of the first edition.
BBC Topgear
BBC Top Gear is the world’s leading automobile magazine since 1993. In India, it has an image of
straightest talking and most entertaining automobile magazine. It has now 17 international editions. It
includes the in-depth buying information, with the review and buyers guide. It also includes a
comprehensive listing of every single car and bike available in the market to give the readers a real
experience.
13. . 13
BBC Goodhomes
Good Homes is one of the most preferred and leading interior and decor magazine that inspires it's
readers with innovative ideas that fit every space and budget. It offers it's readers an eclectic mix of
decor suggestions and DIY tips.
Lonely Planet
Lonely Planet India magazine aims to inspire and enable travellers to connect with the world. It has
been treated as the world’s most trusted source on travel. Inspiring you to sample different cultures
first-hand, discover new people, and learn fascinating stories.
Grazia
Over 70 years since its launch in Italy, Grazia is still successful in keeping the women’s taste season
after season. It became the most qualified interpreter of style for millions of women across the globe
today.
Indian Newspaper Industry: Some Facts
The total number of registered newspapers, as on 31st March, 2014: 99,660
The number of new newspapers registered during 2010-2011: 4853
The largest number of newspapers & periodicals registered in any Indian language (Hindi):
24,927
The second largest number of newspapers & periodicals registered in any language (English):
9,064
The state with the largest number of registered newspapers (Uttar Pradesh):9,885
The state with the second largest number of registered newspapers (Delhi): 8,545
The total circulation of newspapers : 45,05,86,212
The largest number of newspapers & periodicals that submitted Annual Statements in any
Indian language (Hindi): 4,131
The largest circulated Ananda Bazar Patrika Bengali, Kolkata. : 12,34,122
The second largest circulated Daily: The Hindu ,English,Chennai (Printed from 12 different
Printing Press):11,68,042
The third largest circulated Daily: Hindustan Times,English, Delhi: 11,36,644
The largest circulated multi-edition Daily: The Times of India, English(six
editions):25,42,075
15. . 15
WHATIS A NEWSPAPER
A newspaper is a printed periodical whose purpose is to deliver news and other information in an
up-to-date, factual manner. Newspapers appear most commonly in daily editions, but may also be
issued twice a day or weekly. While the content of a newspaper varies, it generally consists of a
predetermined combination of news, opinion, and advertising. The editorial section is written by
reporters and other journalists at the direction of editors and may also be compiled from wire
service reports. The advertising content of a newspaper can be divided into two parts, classified and
display. Classified ads are small, text-only items obtained via telephone and set into the format by
the classified advertising representative. Sales representatives employed by the newspaper who
actively solicit local businesses for this larger, more visually oriented ad space obtain display ads.
A newspaper is printed on thin paper made from a combination of recycled matter and wood pulp,
and is not intended to last very long. Large printing presses, usually located at a plant separate from
the editorial and advertising headquarters, print the editions, and a network of delivery trucks bring
them to the newsstands and geographical distribution centers for
Subscribers.
16. . 16
INDIANNEWSMEDIA
Compared to many other developing countries, The Indian press has flourished since independence
and exercises a large degree of independence. Many of India's great English-language newspapers
and some of its Indian-language press were begun during the nineteenth century.
The Indian presshas experienced impressive growth since independence. In 1950 there were 214
daily newspapers, with forty-four in English and the rest in Indian languages. By 1990, the number
of daily newspapers had grown to 2,856, with 209 in English and 2,647 in indigenous languages.
The expansion of literacy and the spread of consumerism during the 1980s fuelled the rapid growth
of news weeklies and other periodicals.
By 1993 India had 35,595 newspapers--of which 3,805 were dailies--and other periodicals.
Although the majority of publications are in indigenous languages, the English-language press,
which has widespread appeal to the expanding middle class, has a wide multicity circulation
throughout India.
There are four major publishing groups in North India, each of which controls national and regional
English-language and vernacular publications. They are The Times of India Group, The Indian
Express Group, The Hindustan Times Group, and The TribuneGroup. The Times of India is
India's largest English-language daily, with a circulation of 17,00,000, published in six cities. The
Indian Express, with a daily circulation of 15,19,000, is published in seventeen cities. There also
are seven other daily newspapers with circulations of between
1,34,000 and 4,77,000, all in English and all competitive with one another.
17. . 17
Overview ofthe Company
The Times of India issued its first edition 3 November 1838 as The Bombay Times and Journal of
Commerce.The paper published Wednesdays and Saturdays under the direction of Raobahadur
Narayan DinanathVelkar, a Maharashtrian Reformist, and contained news from Britain and the
world, as well as the Indian Subcontinent. J.E. Brennan was its first editor. In 1850, it began to
publish daily editions.
In 1860, editor Robert Knight (1825–1892) bought the Indian shareholders' interests, merged with
rival Bombay Standard, and started India's first news agency. It wired Times dispatches to papers
across the country and became the Indian agent for Reutersnews service. In 1861, he changed the
name from the Bombay Times and Standard to The Times of India. Knight fought for a press free of
prior restraint or intimidation, frequently resisting the attempts by governments, business interests,
and cultural spokesmen and led the paper to national prominence.In the 19th century, this newspaper
company employed more than 800 people and had a sizeable circulation in India and Europe.
.
18. . 18
The Times in the 21st century
In late 2006, Times Group acquired Vijayanand Printers Limited (VPL). VPL previously published
two Kannada newspapers, Vijay Karnataka and UshaKiran, and an English daily, Vijay Times. Vijay
Karnataka was the leader in the Kannada newspaper segment then.
The paper launched a Chennai edition, 12 April 2008.It launched a Kolhapur edition, February 2013.
TOIFA Awards
Introduced in 2013and awarded for the second time in 2016,"The Times of India Film Awards" or the
"TOIFA" is an award for the work in Film Industry decided by a global public vote on the
nomination categories.
20. . 20
THETIMES OF INDIANEWSPAPER
PUBLICATIONS
The Times of India is published by the media group Bennett, Coleman & Co. Ltd. The company,
along with its other group of companies, known as The Times Group, also publishes Ahmedabad
Mirror; Bangalore Mirror; Bangalore Times, Delhi Times; The Economic Times; EiSamay,
(a Bengali daily); the Maharashtra Times, (a Marathi-language daily broadsheet); Mumbai Mirror;
theNavbharat Times, (a Hindi-language daily broadsheet); and Pune Mirror.
The Times of India has its markets in major cities such as
Mumbai,Ahmedabad, Aurangabad, Bangalore, Bhopal, Bhubaneswar,Calicut, Chandigarh, Chennai,
Coimbatore, Delhi, Guwahati, Hyderabad, Indore, Jaipur, Kolhapur, Kolkata, Madurai, Patna,Puduch
erry, Pune, Kochi, Lucknow, Nagpur, Nashik, Panaji, Mysore, Hubli, Mangalore, Raipur, Ranchi, Su
rat, Trichy, Trivandrum,Varanasi , Vijayawada and Visakhapatnam
CostoftheNewspaper
The Times Of India:Rs.3.50 Per Newspaper fromMondaytoFriday& Rs.5.00 Per Newspaper on
Sunday & Saturday
18 to 20 PAGES OF MATTER COVERS…
News Covers regional news.
National Network Countrywide news.
Editorial Page.
Editor’s contributions, Letters to the editor.
International.
Op-Ed.
Opinions from writers outside the organization, placed on the page opposite the newspaper’s
editorials, hence
Business.
22. . 22
ACHIEVEMENTS
1)TheInternationalPressInstitute(IPI)Award (2004)
TheTime Of Indiareceivedthe firstInternationalPressInstitute(IPI)IndiaAward
forOutstandingWorkinJournalism,foritsfearlessand comprehensivereportingof the
Gujaratriotsandtheiraftermath,Vice-PresidentBhaironSinghShekhawatpresentedthe award-
atrophyworth`2 lakh,withacitation -toTheTimes Of India atanawardsceremonyon February23,2004,
inNewDelhi.
(2)TheInternationalFederationofJournalists(IFJ)
SwetaRamanujan(India) won the prestigious International Federation for Journalists
(tolerance) award for "Mill On The Loss", which appeared in The Times Of India on November
30, 2003. Mill on the Loss is an incisive report on the economic basis of communal hatred. This
piece explores the socio-economic roots of communal tension in certain areas of Maharashtra.
(3)“Sanskriti”Award fromPratishtanFoundation:
MuzamilJaleelhas been noted for his discerning stories on the psychological cost of violence in
Jammu and Kashmir, impact of violence on the children and on the
state’s literature, visual arts and the society in general.
(4)“ChameliDevi”Award
The Times Of India special correspondent Sonu Jain, whose coverage of environment and
agriculture in this newspaper - from illegal mining to CNG, Bt Cotton to melting glaciers -
touched off judicial intervention and policy debates, has been awarded The Media Foundation’s
2003-04 Chameli Devi Jain Award for an Outstanding Woman Media person.
24. . 24
Introduction
To promote the The TimesOf Indiain the new segment of Panchkula for expansion of sale.
By attracting more new customers towards The Times Of India.
To get feedback from people regarding The Times Of India.
While some small papers were already being published when it was founded, Street
News attracted the most attention and became the "catalyst" for many other papers.
To establish social networks within homeless communities and between homeless individuals
and service providers.
To give scheme of The Times Of India newspaper at Rs.699 for a one year.
Specific business models forexpress group vary widely, ranging from vendor-managed papers
that place the highest value upon homeless empowerment and involvement to highly
professionalized and commercialized weeklies.
To collects data about existing sale in the market of The Times Of India as compare to others.
To fixed up appointments with Advocates, doctors, property dealers and others. Then
convince them to buy the newspaper by suggesting need of our newspaper according to their
business field.
25. . 25
Objective of the Research
To maximize the sale of The Times Of India inPanchkula.
To introduce The Times Of India newspaper with new customers and segment.
While a newspaper has to be published on sound economic principles, it must respect the
tenets of journalistic ethics and serve social purposes.
It is important to know the aims and objectives of starting a newspapers. The following
purposes of a newspaper must be borne in mind while commencing a newspaper publication.
1. Information:- One major purpose of a newspaper is to provide information about current
events, on issues of social, political, economic, cultural and technological importance through
news, articles and advertisements.
2. Education:- Another important purpose of a newspaper is to help increase the educational
level of the people. The horizons of knowledge increase through information regarding
medicine, agriculture, history, economics, geography, politics and various other such
dimensions.
3. Leading:- By establishing the agenda of discussion the newspaper leads the people to
remain obsessed with matters of public interest, socio economic and other vital issues.
To get feedback from customers through feedback from about The Times Of India.
Persuasive leadership which, in the words of Gilmore and Root, includes "arguing and cajoling
to get citizens to act" is also an object of a newspaper. This is a salient feature of a good
editorial page.
26. . 26
Methodology
Door-To-Door
Door-to-door is a sales technique in which a
salesperson walks from the door of one
house to the door of another trying to sell a
product or service to the general public. A
variant of this involves cold calling first,
when another sales representative attempts
to gain agreement that a salesperson should
visit. It is as below:-
Going to or making appeals at residences, as when selling or canvassing: a door-to-door sales
representative.
Delivered directly from a store or business to a residence: promised door-to-door delivery.
To get the feedback from people about The Times Of India and other newspaper which they
are reading regularly.
.During door-to-door marketing, I met with younger, older, ladies and girls. The every person
have shared different opinion about different newspapers.
27. . 27
LIMITATIONS
1) Money Factor.
2) The research was limited to Panchkula city and it may differ in other cities.
3) Respondents may be bias in some question while filling the questionnaire.
4) The researcher was doing a consumer behavior research for the first time and thus had no
experience.
29. . 29
SWOTANALYSIS
STRENGTH
have got strong brand image, so company can encase this for other
segments also.
The investigative stories of The Times Of India differentiate itself from its competitors.
The Times Of India have standardized language, which make it reputed in the market
compare to other newspapers.
Direct marketing used by circulation department can cover potential market.
WEAKNESS
Thepromotionalschemesare not plannedandimplementedwell.
Nofreegiftsgivento the readers.
Thereare veryless supplementswiththe mainnewspaper.
Lessinformationabouteducationinpaper.
OPPORTUNITIES
Currentlycompanyisgiving50 %offonThe Times Of India,whichhelpsthe companyto
expandthemarket.
Therewerearound80% H i n d i mediumschoolsandonly 20%English medium
schoolsin1990,butthesefigureshavechangedto80% English
mediumand20%Hindimediumschools.
THREATS
HighcompetitionfromHindustan Times and The Tribune,whichaffectsthereadershipofThe Times
Of Indiagroup.
Inthe Panchkulathere are large number of English newspaper spreads in the market. Thus, it is tough
to compete with them and to enter in the new segment of the market
30. . 30
Views of The customers
During my
survey, I met 5000newsreaders. Each person, who read newspaper had different opinions about
different newspapers. According to my survey i will find out that lots of people read Hindustan
Times& Tribune because in this paper people like its coverage area, no. of job vacancies, simple
language as well as their supplements along with it as compare to The Times Of India.
The Times Of India newsreader reviews in commercial area:-
In banking sector people like most in The Times Of India which is its daily budget, market
positions and corporate news.
In Salon no. of different people are coming over there so, according to my survey people
mostly like the simplicity column of The Times Of India.
In offices people mostly like its national coverage, corporate news and market strategies.
Government employees and older people mostly like The Times Of India due to its political
coverage, national coverage.
The Times Of India newsreader reviews in residential area:-
People like to read The Times Of India because they will prepare for further competitive
exams i.e. IAS, Gate, and Banking etc.
Children who are currently studying will mostly like the editorial and op-ed page.
People like the idea exchange because in this different type of celebrities were introduce and
from this people know the thinking of the celebrities.
People like its magazine supplement because it covers the glamor world as well as current
affairs.
People like its sports column due to its full coverage.
31. . 31
Why people dislike The Times Of India:-
People said that The Times Of India gives lot of advertisement rather than useful information.
People said that The Times Of India use small fonts and its printing quality is very poor.
People faces coupon problems because they don't provide coupons on time.
People who was reading The Times Of India said that they will face the vendor problem
because they don't provide newspaper at the time.
Mostly people said that The Times Of India not covered the Haryana region/Local region
rather than National coverage.
People said that the The Times Of India don't provide the matrimonial supplement.
People said that the The Times Of India don't provide the classified supplement daily like
Hindustan Times, The Tribune.
33. . 33
Total Data Chart and Sale of Different Newspapers
There is data of different newspapers sale collected and also prepares below the percentage sale of
newspapers. In the market most preferred newspaper is TRIBUNE. It is shown as the following:-
The research shows that TRIBUNE, and HINDUSTAN TIMES are competing with each other in the
market. In this survey I have found that TOI stands at third in the competition with HT and TT and I
found least reading newspaper is THE HINDU.
But, overall TRIBUNE is supported by maximum customers in the market according to their
preferences.
Sales
TRIBUNE HINDUSTAN TIMES TIMES OF INDIA THE HINDU
34. . 34
Findings and Recommendations
To give news according to the public,professionals, advocates, doctors, property dealers and
others.
Government employees and older people mostly like The Times Of India due to its political
coverage, national coverage and government issues because it is concern with Delhi high
court.
To attracting lower segment of the market for that The Times Of India needs to focus on
easy language, which is understandable to the people.
Provide each and every scheme with appropriate discount and some additional gifts which
attracts the more customers.
At local newspaper page focus on specific news by avoiding irrelevant material.
For attracting more professionals, advocates, doctors and property dealers, give their field
news with specific head on the page.
People likes its eye magazine.Because, it covers the glamor world as well as current affairs.
The Times Of India is most standardized language newspaper in the market. It makes its
reputation good as compare to other newspapers.
To focus on local news of a particular area with classifieds, supplements and easy language.
To give newspaper regularly and timely to the customer. Also, giving coupons at committed
time which is promised by the company.
Provide better facilities for online newsreaders which attracts the youth for reading newspaper
The Times Of India application.
It is also famous for its Editorial Page and articles, which likes by most of the people in the
Pachkula.
35. . 35
Conclusion
In Panchkula The Times Of India is not doing up to mark rite now in the market but if they will
focuses on some points:-
To provide regular newspaper to the customers.
By giving more classifieds, supplements and tender news to attracting more customers
towards the newspaper.
To give coupons at time which promised to the customers.
To make control over vendors, which are irresponsible for giving newspaper regularly.
Then, they can do better as compare to other newspapers in the market. Overall conclusion is that the
Tribune is more preferred by the readers as compare the HT ,The Times Of India and others.
36. . 36
Bibliography
To conducts survey:-
Door-to door.
To get the information from circulation department.
Employees of TIMES OF INDIA.
To get views from public by filling up feedback form.
www.google.com
www.wikipedia.com
www.timesofindia.com
37. . 37
Annexure
Questionnaire
(1) Doyouread anyEnglishnewspaper?
a) Yes b) No
(2) Whichnewspaperdoyouread.
……………………. ………………….
……………………. ………………….
3) How much time do you spend on reading in a week?
a) 1 hrs. b) 2 hrs.
c) 3 hrs. d) and more
4) How long you have been reading this newspaper?
………………………………….
5) What do you have been reading this newspaper?
a) Content b) presentation
c) Language d) any others
6) Your favourite column in newspaper is?
a) National/ international news b) Sports
c) Editorial d) Any other
7) Does your newspaper fulfill your queries?
a) YES b) NO
8) Do you go through additional supplements that are provided with the newspaper?
a) YES b) NO
9) Do you read magazines?
a) YES b) NO
38. . 38
10) How many members are there in your family?
a) 2 b) 3 c) 4 d) > 4
Name …………………………………..
Address………………………………………………………………………………………
……………………………………………………………………………………………….
Phone no. …………………………………….
Profession …………………………………...
Age ………….
Date …………. signature
