Ptex Solutions is partnering with Infor and Visual Retailing to introduce new retail merchandising software. The report discusses the companies and software solutions, including MockShop for virtual store design, Shop Shape for real-time store updates, and Style Shoots for product photography. Implementing these solutions could help retailers improve operations, reduce costs, and ensure consistent brand messaging.

1. 1
1. Executive summary
The project summarizes the information which is collected through research as well as from the internet.
It gives information about the parent company Infor and the chosen partner "Ptex Solutions"
The project report is divided into various chapters the project begins with company profile i.e. Overall
information about Infor and the chosen partner "Ptex Solutions". It is a new introduction of the software
in renouned fashion brands. The report explains the target market of specific companies who want to
introduce the merchandising software and visual merchandising software to their organization. The
purpose of this report is to discover user - generated visual merchandising (VM) directives that could guide
VM in physical stores as well as shed light on future development of customizable virtual stores for online
retailing. The report also explains the target market for the research of the study and the research
objectives and methodology behind it. It also covers the research findings to support my assumption for
choosing the retail software solution company.
Further it explains the product categories, their major customers, department structure, organizational
structure, compliance & CSR practices, SWOT and PEST Analysis of the company, the retail strategy
chosen for Ptex Solutions for promoting the software. The last few pages cover the project proposal,
literature to understand the problem area, economic indicators of the brand and the human resource
management. Further are the Conclusions, Recommendations & Suggestions given to Ptex Solutions, with
the help of the suggestions Ptex can increase it sales and its market share in thecountry.

2. 2
2. Background
2.1 Overview of Infor:
Founded in 2002, Infor is fundamentally changing the way information is published and consumed in the enterprise,
helping 70,000 customers in 194 countries improve operations, drive growth, and quickly adapt to changes in
business demands. Infor offers deep industry-specific applications and suites, engineered for speed, and with an
innovative user experience design that is simple, transparent, and elegant. Infor provides flexible deployment options
that give customers a choice to run their businesses in the cloud, on-premises, or both.
 Company size : 10,001 employees.
 Headquarters: located at 641 Avenue of the Americas New York, NY 10011 United States.
 Industry :Computer Software
 Website: http://www.infor.com
 Type: Privately Held
List (1.1)
2.2 Infor Fashion PLM:
Infor Fashion PLM is the company's newest application that helps
seamlessly link vital areas of the fashion supply chain to your
business – from line planning, design and development to sourcing,
production, inventory management, customers and distribution.
Infor Fashion PLM was created using the latest Infor technologies to
help fashion brands, manufacturers and private brand retailers
develop styles more quickly and efficiently. This new solution is a
key component of Infor Fashion, one of
Figure(1.1) REF: Ptex Solutions/(2016) Available at:
http://www.ptexsolutions.com/lawson-fashion-plm.html.[Accessed 02 March 2016]
Specializesin
•Aerospace & Defense
•Automotive
•Chemicals
•Distribution
•Equipment
•Fashion
•Food & Beverage
•Retail
•Public Sector
•Customer Experience
•Enterprise Performance
Management
Specializesin
•Industrial Manufacturing
•Healthcare
•High Tech & Electronics
•Hospitality
•Public Sector
•Customer Relation
Management
•Enterprise Resource
Planning
•Configure Price Quote
(CPQ)
Specializesin •Human Capital
Management
•Product Lifecycle
Management
•Workforce Management
•Enterprise Asset
Management
•Supply Chain
Management
•Enterprise Financial
Management

3. 3
the most functionally rich solutions for today's market. Infor Fashion PLM supports the design workflow, new
product development cycle, and streamlines the overall planning process. Each collection, style and its component can
be accessed through a meaningful and intuitive user interface that has driven processes for greater speed in daily
activities.
2.3 Overview of VisualRetailingHolding:
Visual Retailing Holding:
Founded in 2004 by Maurits Teunissen and comprises of Visual Retailing and Style Shoots.. Visual Retailing is a great
help to retail. It helps to develop, distribute & support applications that makes it easier to bring company products
to market so that one can focus on what one can do his best. Its solutions and applications are at the vanguard of the
retail fashion wars because they come from the trenches. Today, Visual Retailing is a global provider of retail
execution and compliance management solutions that optimize the communication between individual stores, fashion
chains, and wholesalers. Customers are well-known chains including C&A, Peek & Cloppenburg, Kaufhof, Bijenkorf
and Takko. They use Visual Retailing technology to facilitate and optimize communications with their individual
stores and outlets. Prestigious wholesale chains like O’Neill, Adidas, Puma, s.Oliver and Bandolera have been able to
initiate successful new sales processes.
Website : http://www.visualretailing.com
Industry: Computer Software.
Type: Private Held.
Headquarters: Kinderhuissingel 4J Haarlem, 2013 AS Netherlands.
Company Size: 51-200 employees.
List (1.2)
Specializes
in
• Visual
Merchandising
• Mockshop
• Shopshape
• StyleShoots
Specializes
in
• Product
Lifecycle
Management
Specializes
in
• Product
Photography

4. 4
2.4 MockShop
MockShop is about business intelligence made visual. Retail is
inherently visual. By linking stats figures to product images, the
information is made more relevant to everyone. Weekly status
meetings can be made faster and create more value. Use a
comprehensive view on product ranges to raise validity and weight in
your decisions.
Put entire product lines into a manageable perspective with our
visualization tool. Then drag & drop to build the store of your dreams.
Figure (1.2)
2.4a Get the big picture on your product range.
Custom visual analysis makes the data more manageable. One can
view one's product range as one wants, by slicing & dicing one's
product range to spot gaps instantly. One can also make sure about
the products if they are matching defined color cards & concepts,
from the early planning stage to the development of the product
range.
Figure (1.3)
One can achieve quick & instant solutions for visual merchandising,
even without having the products physically at hand. Populate
fixtures accurately with product information imported from your
specified document folders or from other systems. One can create as
many mock-shops as one likes, without limitations in size, fixtures,
merchandise, POS material. One will never feel limited by the size of
the physical building chosen.
2.4b. Taking it to the 3rd Dimension
One can move beyond flat diagrams and out of touch plans. Easy-to-
use, drag-and-drop interface includes all of your chosen fixtures,
products and graphics, to let one get creative within all the relevant
confines.
Figure (1.5)
Get the full experience of a 3D visual store & take a walk through of
your own created store before a single brick is laid.
Figure (1.6)
Figure (1.4)

5. 5
2.4c. Retail Concept Visualization
This retail concept visualization is an example of what combining the strength of
MockShop with 3ds Max, or other 3D computer graphics program, can produce.
Drag & drop product information & images from the database to illustrate
one's ideas & present the product ranges. Develop a Plannogram & share
one's guidelines using pdf or image files.
To get the full process optimized, plannograms from MockShop can be automatically
published & distributed via Shop Shape, our online communication tool.
3.0 Ptex Solutions
Founded in 2004, Ptex Solutions is the pioneer of PLM in Indian fashion industry
Today, through building and maintaining strategic partnerships, Ptex Solutions
has expanded beyond its position as PLM market leader to leadin5g fashion
technology solutions provider.
As it is part of the Prasam Group of Companies, Ptex Solutions’ philosophy is
rooted in garment manufacturing and driven by deep global fashion technology
industry knowledge and understanding.
3.0a.) Ptex Mission
Ptex Solutions’ mission is to deliver best-in-class technology solutions for the global fashion industry with
utmost professionalism. The company’s focus on balancing fashion and technical expertise is at the core of its
business.
3.0b) Ptex Partners
Ptex Solutions’ partners are at the heart of its successful practice. Through
establishing strategic partnerships, the company provides cutting-edge fashion
technology solutions.
The company’s philosophy is reflected in its approach to partner selection. Ptex
Solutions’ first partner, Freeborders, was the apparel industry’s PLM leader. Similar
to Ptex Solutions, Freeborders had its roots in the fashion industry and software
was developed by a team of apparel rather than IT professionals.
Over the years, the company continues to expand its portfolio of products and services through adding
partners that complement its vision such as: Trendstop, Browzwear & Lawson.
Figure (1.7)
Figure (1.8)
Figure(1.9)
Figure (1.10)

6. 6
List (1.3) Ptex Partners
3.0c Ptex Team
The Ptex team was built through careful selection to ensure a balance between fashion and technology
expertise, while consistently maintaining professionalism.
Collectively, the team brings rich software implementation best practices culled from leading companies.
Specifically, the team is well-versed in carrying out implementation across small as well as large companies
that go across the fashion spectrum from manufacturing to retail.
Hierarchy Model of Ptex Solutions Chart (1.1)
3.0d) Ptex Clients:
Ptex Solutions’ clients are a mix of leading Indian and international brands and
retailers: from Madura Garments to The Peacock Stores and The Bollman Hats of UK.
When ITC’s Lifestyle Retail Business Division (a division of one of India’s largest
conglomerates) implemented Freeborders’ PLM solution, Ptex Solutions became the
first software company to implement the PLM system in Indian fashion industry.
Since then, the company has grown rapidly and now provides its solutions to
some of India’s largest corporations including Raymond's Ltd. (owner, ColorPlus) and
Aditya Birla Group (owner, Madura Garments).
Infor Visual Retailing
Product Development
Partnership
CEO (Prasam
Kamdar)
TechnicalSupport
Analyst
Software
Consultant-Apparel
Developer,Microsoft
SQLServer 2008
DeveloperMicrosoft
SQLServer Reporting
Service
F&A HR
Figure (1.11)

7. 7
3.0e Future Plans
Going forward, Ptex Solutions plans to continue its aggressive expansion through forming strategic
partnerships that enable fashion companies to leverage technology for delivering superior business results,
while maintain the highest degree of professionalism.
To this end, the company has already made monumental progress through growing its relationship with
Lawson. Due to Ptex Solutions’ phenomenal success with PLM in the Indian fashion industry, Lawson has
signed on Ptex Solutions to provide multiple technology solutions, including ERP, PLM and design solutions, to
the Indian fashion industry.
4.0 Benefits (USP) of Mockshop
4.0 Benefits per role
a.) CEO/Management
 Avoid financial overspend due to ability to test the space for precise fixture &
branding requirements.
 Better "sell through" and less "mark down" due to improved stock management,
resulting in higher net revenue and margins.
 Reduced logistics cost as there will less overstock returns to warehouse.
 Improves cross functional team collaboration for buying and merchandising,
marketing and store operations.
b.) Retail Operations & VM
 Greater productivity during new store openings, with less man hours and overtime required.
 Delivers precise retail execution through the creation of accurate plannograms and fixture guidelines.
 Improves cross functional team collaboration for buying and merchandising, marketing and store operations.
 Improved communications with shop fitting and retail design companies resulting in an earlier sign-off.
c.) Marketing
 Avoid CAPEX overspend due to ability to test the space for precise fixture
and branding requirements.
 Reduction in PoS wastage due to accurate planning and testing of
concepts prior to investment.
 Improves cross functional team collaboration for buying and
merchandising, marketing and store operations.
 Deliver a consistent brand identity across multiple stores on a regional
and global basis.
d.) Selling
 Better "sell through" and less "mark down" due to improved stock management, resulting in higher revenue
and margins.
 Improves cross functional team collaboration for buying and merchandising, marketing and store operations.
 Ability to test designs and collections in a retail environment at the buying
 stage, therefore creating visual merchandising concepts at an earlier stage of the process.
Figure (1.12)
Figure (1.13)

8. 8
4.1 Business Benefits:
a.) Improved Communication
 Mockshop uses pictures instead of words.
 Pictures scale any language barrier and ensure ideas and instructions are
received with clarity.
b.) Reduced cost & investment
 Mockshop eliminates duplicate tasks. One truth leads to fewer meetings.
 Separate teams don’t need to plan fixture layouts using different systems
so everyone can see the same shop-floor.
c.) Consistent Identity
 You can create as many plannograms as you want, for stores of any space
grade and in any location. This gives you complete, worldwide control over your brand identity.
d.) Time Savings
 Automated plannograms production saves you time at the design stage, and
typically halve the time it takes to lay out the shop-floor.
4.2. Visual Merchandising for the masses:
 Shop Shape delivers real time VM information to your selected stores.
a.) Your tablet can manage it
 Put visual merchandising at your fingertips and in the hands of your staff.
 The Shop Shape application lets you know what's happening on any of your
sales floors with up-to-the-minute updates. Track compliance, campaigns and
instructions from wherever you are.
 Give immediate feedback and rate the store's performance. Pass your staff
clear instructions and visual guidelines. The app makes it easy for staff to
interact with the store plannograms and upload photos.
b.) Shop Shape features:
 Shop Shape gives you a live view of what is happening out there, in your stores. Experience your stores as
your customers do, in real time. Help store managers create the best environment for your customers.
Discover exceptions while they happen.
 Allow you and your staff to respond to instructions, instead of just reacting to them. Up to the minute
information and views help you build a better brand and strategically support sales.
Figure (1.14)
Figure (1.15)
Figure (1.16)
Figure (1.17)

9. 9
c.) Get everyone on board
 Empower shop floor personnel and make communication 2-way again.
 With Shop Shape, HQ now has a tool to send out clear messages &
receive sharper signals from staff. Give clear, concise instructions, across
the board and get feedback from each and every store.
 Discover what's working and what isn't. Enable best practice sharing.
 Share great stories and images uploaded from leading stores. With
 Shop Shape, individual stores can browse each others photos and feedback for
inspiration.
d.) Manageable Management
 With a highly intuitive interface, we have made Shop Shape very easy to
use.
 Automatically publish plannograms from MockShop or create new
guidelines by dragging & dropping within the Shop Shape application.
 Standardize looks and practices simply by comparing stores clearly and
objectively.
 Create and share your vision for how stores should look.
 Enable inspirational instructions based on any image material.
 Make instructions that can be read and understood by your entire staff.
 Manage progressively.
 Seek not just to inform, but also to inspire.
4.3 Style Shoots
a.) The photo machine for content production.
 Get perfect images for visual merchandising & online.
 Works like a charm with Mockshop & Shop Shape.
b.) Images perfect for VM & online shop
 Style Shoots produces highly detailed product images ready for
visual merchandising, web and print. The included iPad lets
anyone control this advanced machine and get ready-to-use
photos in seconds.
 Style Shoots can export your photos in many dimensions, file types and qualities.
 Ready for use in MockShop, Shop Shape, look books, catalogues, your digital asset management
system and online stores.
Figure (1.18)
Figure (1.19)
Figure (1.20)
Figure (1.21)

10. 10
c.) All you need for content creation
 Style Shoots Horizontal comes with everything you need to
photograph your products for visual merchandising and
online. So your colleagues in marketing will love it too.
It contains
 Canon® camera and lens
 Award-winning Rotolight® LED lighting
 iPad™, embedded Mac mini™ and electronics
 Active glass LED backlight
 Custom developed software
 Style Shoots handles all the complexity and cuts away
the background automatically in seconds. So one can
use them instantly in MockShop and Shop Shape for plannograms
and guideline creation.
Figure (1.22)
Figure (1.23)
Figure (1.24)
Figure (1.25)

11. 11
5.0 Evolution of PLM
5.1 Evolution Of Collaborative Paradigm In Fashion Oriented Product Development
Collaboration is the cornerstone of any product lifecycle management (PLM) application in the fashion industry. It
ensures that the products retain competitive edge by leveraging the best utilization of human capital across the
organizations. Be it vendor collaboration or the idea of developing a collaborative culture among fashion and the
technical designers, the new generation of workers are familiar with these concepts anyways due to ubiquitous social
collaboration culture in the cyber space.
Chart (1.2) Chart (1.3)
Chart (1.4)
We know that PLM is more than just tools to execute transactions; in fact, it is a full delivery of tools and processes
that defines the culture that guides the corporate brand. The future is in platforms where data is shared instead of
exchanged between systems. Combined with embedded search technology that combines information from other
platforms and environments, the application platform should provide each user with the information needed at that
time.
Taking the simplistic view of the PLM evolution itself, most implementation at present are more internally focused
and fairly effective in executing the core processes involving fashion designers, tech designers, costing aspects, Bill of
Material (BOM) creation etc. However, PLM is more than just a set of tools to execute transactions. Its strategic value
extends beyond full delivery of tools and processes that define the culture that guides the corporate brand.
PLM can help enable fast fashion by incorporating collaborative processes to shorten the timeline to bring the right
product to market in order to meet the fast moving trends. More evolved PLM discipline in future is expected to be
highly collaborative in nature for maximizing the changes of product success by leveraging proactive collaboration
with internal teams, vendors, B2B customers and finally stretching to the end consumers.
PLM
Internal
Collaboration
Vendor
Collaboration
B2B Partner
Collaboration
End
Consumer
Collaboration
PLM
Fashion
Designer
Tech
Designs
Costing
BOM
Tech
Packs
Vendors
Internally focused
PDM Stage
Highly Collaborative
PLM Stage

12. 12
5.2 Stages to the collaborative process include:
 Internal collaboration – Collaboration among design, merchandising, sourcing, sales & marketing, and
logistics functions.
 Vendor collaboration – extension of communication beyond traditional transaction processing for purchase
order, production order, and shipment transactions to include the vendor as an integrated partner in the company’s
processes.
 B2B customer collaboration – extension of communication to gain input from customers for what products
are wanted and to provide focus/amendments to the planed line.
 End consumer collaboration – Combining traditional measures of what products sold, when they are sold and
at what price, together with the social measure of where trends are evolving.
In addition, PLM applications should also absorb feedback on products’ design and their ratings on social media
websites so that organizations can max out the benefits of external collaboration. This ensures that the best products
are developed from the get go, whilst confirming higher customer satisfaction and improving bottom line profits.
Going a step further, PLM applications should incorporate the complete business cycle that encompasses customer
feedback received on social media websites, in addition to easy analysis of points of sales for designers who can
modify their designs accordingly and make them available for end users after the least number of clicks and reduced
production cycles.
Infor PLM supports the collaboration in many respects. Developed as a business vertical solution for the fashion
industry, Infor PLM rationalizes the need for an end-to-end PLM solution in Microsoft Dynamics AX 2012 so that
business users are provided with an integrated and collaborative PLM experience that is process driven, seamless and
leads to success stories in the product design and development process.
One of the key benefits of using Infor PLM as a one-stop PLM solution is that it eliminates overheads and provides
exciting features across the MS Dynamics AX 2012 rich client (product data & lifecycle management), enterprise
portal (vendor portal and PLM application) and designer portal (design collaboration and peer analysis) as part of an
integration where each piece works to augment and complement the whole.
Truly amazing and inspiring, Infor PLM is the way of the future and the answer to most evolving PLM needs. An
exciting world of ideas and inspiration is just a mouse click away.
5.3 Evolution of Visual Retailing & Merchandising:
a.) Decoding the term “Visual Merchandising”?
Many articles and books have already been published on visual merchandising, which states that Visual
Merchandising is a methodology to position a retailer & its related products in the market. It can help to create that
positive customer image that leads to successful sales as it distinguishes the collection through the generic
(Fundamentals Rules) and expert (Technical Guidelines) modes of displays. It not only communicates the store’s
image, but also reinforces the store’s advertising efforts and encourages impulse buying by the customer. Visual
merchandising is a major factor often overlooked in the success or failure of a retail store. It is second only to effective
customer relations. Visual merchandising can be defined as everything the customer sees, both exterior and interior,
that creates a positive image of a business and results in attention, interest, desire and action on the part of the
customer. These methodologies if used in a precise manner are profitable for the consumers, sales team and for the
product itself.
Initially VM was limited to window dressing only. However, over the past few decades due to the extensive brand

13. 13
penetration in the market, we see visual merchandising has now become a
famous terminology. Retailers from both; organized and unorganized
markets have started using the varied methods of display to gain the
maximum exposure of the merchandise, to increase footfalls and generate
the revenues. Now VM is not limited to apparel display rather evolved at
various levels in different capacities. Since the process is deeply rooted with
the branches of fashion & Lifestyle domain which is not constant and will
keep on changing itself along with the time.
Hence we would see the display tactics used today would get obsolete
soon and swapped with efficient and unconventional methods. The display
techniques would then further be involved with online portals.
b.) Current status of Visual Merchandising & its future prospects:
Concept of display takes place from two horizon:
1.) Macro Level
2.)Micro Level
Visual merchandising as a functional support has a crucial role in retailing and
has more than 100 years of enriched heritage and stories intact. We see US &
European markets at the niche level of shopping experiences after years of
struggle and practices whereby these markets try and evolve the customers with
their mesmerized product display methodologies.
However, in other zones the concept of the displays was there, but in the
unconscious memory. I mean to say retailers in the past used to apply parts of
display tactics when they used to display the merchandise at their
level since at that point of time there was no dossier or docket of display
guidelines were handy with them. Moreover, none of the institutes were offering
the study materials or courses in this discipline. Domestic retailers try and match
the global standards of displays, but technological advancement is mostly limited
to the giant brands with steep budgets. Brands have also started bringing the
retail excellence levels and knowledge to elevate the marketing, display and
service standards.
In order to understand the individual & cluster platforms of display, we
can see that retail has positioned itself at multiple platforms. We see
stores at high streets translating the glory and heritage of the brands in a
magnificent ways. Brands does not hesitate to acquire high rental properties
and offer the collections through these locations for example brands at
Champs-Élysées in Paris, Manhattan Street in US & Linking Road in
Mumbai. On the other hand, we also see a great mix of brands at various
national and international Malls.
Now what remains, and plays the important role in up keeping the look
of the stores is the technique called visual merchandising. We see
mannequins positioned in the windows with perfect ensembles and in
coordinated dresses communicating the fashion trend based on the
ongoing seasons.
We have witnessed this beautiful process for the past two decades now
and as we progress towards the end of 2025 we would see some
Figure (1.27)
Figure (1.28)
Figure (1.29)
Figure (1.26)

14. 14
evolutionary changes in store design and visual merchandising domain. Brands
with 100+ years of heritage would be going to present in the
moderately large area & each of the mega cities in a country would have these
stores.
c.) How does technology shape Visual merchandising?
Now, as far as Technology is concerned, it has different meanings associated with
it. Modern theory says the sum of the ways in which social groups provide
themselves with the material objects of their civilization is called technology. We
see some evolutionary changes across all the levels of visual merchandising due to
the technology.
For example, we see that today Visual Merchandisers are equipped with
software's like Adobe, Corel draw, MockShop and 3D max to visualize the
entire retail space and its outlook well in advance the seasons whereas
earlier they used to illustrate the plan on paper which had issues in scaling
the layout or plannograms.
We have also witnessed the dramatic shifts in the material as a substance of display
at various retail shops like flex, vinyl, 3M innovations, and print on textile for
visual exposures and now we are moving towards 3D printing and technologies. In the
past, traditional retailers used to play music of their own choices, but now we hear
customized music which is tailored as per the brand’s philosophy and its positioning in the
market, which is now controlled by the hard drives, but not with the bunch of CD or DVDs for
in-store music programs and it plays the music on the various timelines in a day to pump up
the shopping moods.
We see augmented reality taking the places now in the physical retail points to connect up
with the youth and exaggerate the visual experiences. We see vinyl material based visuals are
replaced by backlit fabric prints, and in future we would also see fabric visuals replaced by
digital screens. Brands are not only going to display the products rather focus on the holistic
ways of designing and merchandising.
Stores would keep ready to develop archives of each of the merchandise/SKU produced within
the brand on display and these collections would be projected by a beam available within the
hanging rods. A digital space would be dedicated to the various advertising campaigns so that
new customers would be informed and loyal customer should feel intact.
d.) Futuristic Overview of the Display Standards
I believe it is the brand and its core product, which defines the scale and scope of technology
in their retailing phenomena. For example, if a brand has a strong legacy which they would want to share within their
premises, there interactive LCD or LED panels are good options since this would give immense exposure to each of
the product line or category, going beyond from this is augmented reality.
In case if the philosophy of the brand is based on innovation and economic product presentation, then LED lights is
the best option and going beyond this platform the near future of light is Nano-lights which are far better, durable and
effective.
Similarly, brands of high street would install the solar energy based signboards which would get charged in the
daytime and will get illuminated throughout the night even after closing the shop.
Figure (1.30)
Figure (1.31)
Figure (1.32)
Figure (1.33)

15. 15
This way in the daytime signboard would work as the identity of the store and after
closing hours would become the advertising tool.
Brands would be going to keep archives of their collection, which would not be limited
to any specific season and in case if someone has missed that particular style at some
point of time or could not buy the same, they would just get the same displayed on the
merchandise walls where with the help of a beam a 3D virtual image would become
visible in-front of the customer and they can place the order after confirming the look in
an augmented reality system.
We have to envisage the future by keeping in mind the sociological and cultural
horizons. I believe the technology would take us to the next level and we would be
going to develop various models based on the mere concept of technology where
visual thinking and merchandising would lead the future of retail. We need to have
such a robust system in place so that we could control, select and buy the
merchandise by winking. Google has already launched the eyewear which has
inbuilt screen in it and it acts on the winking and eyeball movement patterns.
This tribe of visual Merchandisers should be ready to grasp these changes. Surface
retail application which will have inbuilt leaves, petals, smell, and animation in it would also
become an important tool to display, for example, in a pre decided surface where the retailer
has displayed perfumes the surface just below that would reflect the various elements of its
composition.
e.) Digital VM vs physical VM?
It is a comparison in between webmospheric and Atmospherics.
The Digital display is based on the webmospheric tools which are devised by UX designers.
Before I talk about Digital displays it is also important to illustrate the philosophy of online
retailing, its revenue generation model & its most profitable categories. E-retailers or m-
retailers generate most of their revenues by Books, Computer hardware, health & beauty,
jewelry etc which require less tactile involvement of the customers.
And UX designers with the help of various elements & principles of design are creating a visual platform for the
customers. UX designer plays with shapes, whereas stores with their physical landmarks play with the forms.
However, now we can also see the 360 degree or virtual outlook of the products online, but customers can’t touch
and feel it unless she goes to the physical store.
We are human beings and we see the things in Length X Breadth X Height format, Hear
in decibels or hertz, Smell the aroma and taste the things before making the decisions.
UX designer is a precise term rather than online VM since there is no official or
practical training format and infrastructure available which can create a VM aptitude
towards online retailing therefore it’s the mix of graphic and web designers those who
are trying to create the overall online experiences.
Today we can install Google earth on our mobiles and within a fraction of the second land ourselves near Eiffel tower
and see it. However, we still get the tickets booked, pack our baggage and visits Paris in order to get the feel of this
magnificent landmark & the city.
We can easily order pizza through a call, but we still go to Pizza hut to give treats to our taste buds.
Figure (1.34)
Figure (1.35)
Figure (1.36)
Figure (1.37)

16. 16
We do lots of chatting online, but we spend good time when we meet our friends and
raise the toast in getting together. I believe to evolve the customers it is important to
create a mix of both digital and physical environments for the customers.
So that they would feel connected and enrich their shopping experiences.
I believe the days are not too far when even online retailers would come open their
stores for the better customer engagement.
6. Compliance Solutions Best Practice
In order to protect the company from unethical behavior, detect misconduct when
it occurs and to prevent it from happening again, a best-practice approach should
be taken for one's ethics and compliance initiatives. The elements chosen for
ethics and compliance program are inter-related; they are basically pictured as a
wheel. A company's culture and compliance processes are the spokes and the
compliance data is the hub. These best practices dynamically link the hub and
spokes to one another. An IT industry normally comprises of the following
compliance practices:
 Ethics and compliance are treated as a priority for the entire organization. The company is lead by integrity,
committed to an environment of non-retaliation and embed ethics and compliance processes throughout the
enterprise.
 Maintains an updated Code of Conduct and comprehensive policies that clearly outline the expected
behaviours for your employees.
 Encourages and promotes ethical behaviour and ethical decision-making by keeping the workforce aware of
ethics and compliance initiatives through ongoing education and communication.
 Gauge and prioritize the company's compliance risks, solicit feedback from your workforce and keep your
leaders informed on the ethical health of your organization.
 Manage incidents and issues that occur – promptly, consistently, accurately and thoroughly.
 Put the company's compliance data to work – instead of chasing compliance data, one needs to make sure the
company's compliance program has adequate oversight at a people level and effective control measures at a
process level.
 Integrate the ethics and compliance information from training, policies, compliance risk assessments,
incidents, remediation and root cause analysis so the company can leverage risk as a competitive advantage
and make better business decisions.
Figure (1.38)
Figure (1.39)

17. 17
6.1 Regulatory Compliance followed by Ptex Solution's:
Infor's Fashion PLM enables the user to execute repeatable and reliable processes to meet the
control aspects of Governance, Risk and Compliance (GRC) requirements for your
organization. Because the product provides a holistic view of data across multiple business
environments, you get the visibility you need to minimize your organization's risk of
noncompliance, security and governance breaches.
a.) Data Privacy & Access
 Transaction monitoring across business application/across platforms
 Verifying the integrity of Master Data
 Testing and managing user access to applications against approved entitlements
 Verifying legitimate application and process configurations
b.) Intellectual Property Protection
 Integrated regulatory compliance—Protect your brand integrity and ensure
compliance with appropriate standards and regulations.
 Collaboration—Use social networking tools to get your customers, suppliers, and
partners on the same page and improve efficiency and productivity.
 Product lifecycle intelligence—Leverage data across your enterprise in real time to
make better decisions about your products.
 Project, portfolio, and bid management—Speed the development of new products and
variations.
 Product data management—Manage more information in order to develop the highest
quality products.
Identifies, defines and monitors for risks and controls. Automates testing, tracks results and
trends, exposes exceptions and violations and enables you to investigate and take action. You get:
c.) Key Risk and Performance Indicators, Dashboards and Reporting. Track KRIs and
KPIs and automate management reporting with configurable dashboards and reports personalized
for each role or user. Score risks to quickly understand the financial impact and risk of each
exception so you can prioritize follow-up.
d.) Risk Identification and Management. Inspect 100% of your data and transactions. Automatically identify
exceptions as they occur. Alerts ensure issues are addressed immediately. Manage exceptions, assign them and
collaborate with others via email. Track progress and follow-up via dashboards and reports.
e.) Detailed reporting for auditors. Streamline external audits with detailed audit reports that
provide information about the access review process, the status of who has access to critical
business systems, and an audit trail of access approvals. Drill down to view related information
and quickly identify the root cause of each exception.
f.) Best practice business rules. Use out-of-the-box rules to immediately assess financial
processes. Easy-to-use graphical interfaces enable finance managers to write and update rules
tailored to specific business needs.
g.) Pre-built integration adaptors and tools. Monitor Infor, SAP, Oracle, and PeopleSoft applications.
Figure (1.40)
Figure (1.41)
Figure (1.42)
Figure (1.43)

18. 18
7.) Customer Social Responsibility:
Infor's Hyderabad Staff Inaugurate 'Infor School' for Under-
privileged Children in Warangal District of Andhra Pradesh
 Infor, a leading provider of business application
software serving more than 70,000 customers, has
opened 'Infor School' to provide basic education
facilities for the under-privileged children in Rollakallu,
a village in Warangal District of Andhra Pradesh.
 It is equipped with best-in-class infrastructure.
 It is aimed to enable holistic development of under-privileged children, project 'Infor School' is an initiative
by Infor CARE, the Corporate Social Responsibility (CSR) wing of Infor's office in Hyderabad and is developed
in partnership with Rural Development Foundation (RDF), the pioneers in taking education to the remote
villages of Andhra Pradesh.
 Furthermore, the project has also helped generate employment for 17 teaching and 5 non-teaching staff from
the region, while about 35 families were able to earn their livelihood for 6 months during the construction of
the school.
 Sprawled over 6600 sq ft, the infrastructure boasts 10 classrooms, along with separate rooms for office,
equipment and storage.
 Additionally, to create a joyful learning environment for children, the school is also equipped with a computer
lab, library and a playground within the school premises.
 They have employed more than 1000 staff in Infor's office in Hyderabad who have initiated many CSR
activities in the past 17 years.
 They have regularly provided blood donations, funded medical treatment, supported orphanages and homes
for the aged.
 Additionally, large-scale events such as relief programs during natural calamities have been meticulously
planned, project managed and executed by enthusiastic volunteers.
 They have come together on many occasions to initiate work on many such projects that touch the lives of
people who are battling the bitter battles of life, in the remote villages of Andhra Pradesh.
REF: About Infor's C.S.R. Available at:
http://www.infor.com/company/news/pressroom/pressreleases/InforSchool/ [Accessed 25 April
2016].
Figure (1.44)

19. 19
8.) Competitors of Infor PLM
Top 10 PLM Software Comparison
Product lifecycle management comprises the processes and practices
associated with managing a product throughout its lifecycle, from its
conception through design and manufacturing stages, to service and
decommission.
Product lifecycle management software utilizes PLM methodologies to
provide a central repository for all data and assets that enable
workers to collaborate on products in real time. When effectively
implemented and leveraged, PLM software can merge business
systems, people and data processes to facilitate a streamlined
approach to product development.
These solutions will benefit any business that creates and sells
products. PLM is a must-have for product
manufacturers. Today’s top-rated PLM software solutions are both comprehensive and collaborative. One needs
to look for software that tracks and records information from various sources and departments, making that
information available to suppliers, engineers, marketing teams & other departments that are vital to product
development. The product lifecycle management software one purchases should also manage product design
(both 2D & 3D design elements),oversee the production pipeline, work in real time & significantly reduce the
costs associated with regulatory compliance.PLM software should also effectively manage bill of
materials(BOMs).
The Top 10 Product Lifecycle Management Software's are mentioned in the below list. It will act as a
guide to familiarize the companies with top vendors & compare the leading solutions by key features &
pricing models.
Autodesk PLM 360 Arena PLM Infor PLM
Discrete
Siemens Team
center
IFS Applications
www.autodeskplm36
0.com
www.arenasolutions.co
m
www.infor.com www.siemens.com www.ifsworld.com
Select Customers Select Customers Select Customers Select Customers Select Customers
Porex,Electrical Go Pro, Beats by Dre, Sypris,Henkel,RPM Firewire Surfboards, CNH
Industrial,SAAB
Components
International
Medtronic,Violin
Memory
International,Inalfa
Roof
Procter & Gamble Colfax,Vigor
Shipyard
Zep Solar, Green
point
Cadence,SunPower Systems,
Promethean
Astrium,BAE
Systems
Ensign-Bickford
Key Features
SaaS solution On-premise
solution
Collaboration
tools
Real-time
alerts
Computer -
aided (CAD)
Information
authoring
BOM
Management
Document
management
Change
management
List (1.4)

20. 20
Additional Features Additional Features Additional Features Additional Features Additional Features
• Complete product • Invented Cloud PLM • Product lifecycle Computer-aided design Integrated PLM solution
lifecycle management • Next generation Bill intelligence Manufacturing & offered as part of ERP
• Engineering change of Materials (BOM) • Product data engineering analysis software suite
management Management management (PDM) (CAD/CAM/CAE) Complete product
• View and manipulate
3D
• Quality Management • Integrates with ERP
and
Product data
management (PDM)
lifecycle management
and 2D
representations
• Central repository for CAD systems Bill of Materials(BOMs) View data in real time
• Role-based authoring BOMs, AML, AVL, • Manage products
and
Process management
tools such as design
User permissions
• Change management documents, design files related documents
from
Review & change
management
Collaboration tools for
suppliers & customers
• New Product • Capture contextual
design
one location Requirements
management
Equipment repository
Introduction (NPI) information from sites
like
• Compliance Service lifecycle Preventive
maintenance
• Supplier collaboration Arrow or Digi-Key management management (SLM) Condition-based
maintenance
• Quality management • Project & Change • Enterprise content Manufacturing process Inventory &
procurement
• Project management Management management Management SCM
• Corrective and • Compliance
Management
• In-house and
supplier
Supplier collaboration Sales contract
Preventative Actions • New Product
Introduction
collaboration tools Quality management
with CAPA
Management
(CAPA) (NPI) & collaboration • Document
management
Product cost
management
Product data
management (PDM)
• Cost management • Quality processes like • Version control Sustainability &
environmental
Purchase orders &
shop orders
• Process workflow CAPA and ECOs • BOM master Compliance Track project progress
& milestones
creation and definition • Three supply chain • Industry-specific System engineering Eco-friendly solutions
• Workspace creation
and
solutions manufacturing
solutions
configuration • MCAD, ECAD, MRP and for food and
beverage,
• View BOMs in the right ERP integrations specialty chemicals,
context • Graphical product high tech, fashion
and
• Integration with analytics discrete
manufacturers
Autodesk Vault and • Validation for medical
other PDM solutions device OEMs
List (1.5)

21. 21
Master Control
Quality Management
System
IQMS Enterprise IQ
Manufacturing ERP
Active Sensing
PDXpert
Dassault Systems
3D Experience
Platform
PTC Windc hill
www.mastercontrol.
com
www.iqms..com www.buyplm.com www.3ds.com www.ptc.com
Select Customers Select Customers Select Customers Select Customers Select Customers
BioMimetic
Therapeutics,
Donnelly
Manufacturing
UTC-
Kidde,Revolabs
Eterna,Barilla,J.G. Axeon,Medco
Equipment
A.P.Pharma,Nelson
Laboratories
Gill Industries, Tessy
Pastics
Brammo
Motorcycles
Weisser &
Soehne,Eaton
Xerox Corporation
Mar-Bal Inc Philips
Healthcare,Zodiac
Scania Group Inter Com
Additional Features Additional Features Additional Features Additional Features Additional Features
• Automates task • Complete audit trail of • Manages product
data
Platform comprises Manages,cross-
references & offers
assignment, routing, product’s lifecycle and processes Various product Visibility into all product
scheduling and review • PLM module connects • Parts list
management
development software -related content such
as
MCAD,ECAD,software
of all document-based to broader ERP and • Rules-based
document
Applications for a
comprehensive
solution
& documents
Processes manufacturing
solutions
and part numbering Data & process
management
Compliance & risk
management
• CAPA system ensures • Central repository for all system Cross-functional BOM Quality management
Compliance quotes, FMEA, PPAP, • Bill of materials Management Product data
• Training management tooling, CRM and other • Engineering drawing CATIA offers 3D Management (PDM)
• Nonconformance related information management CAD tools or all
manufacturing
Cost estimation
automation software • Easily convert quotes to • Electronic file
repository
Organizations Requirements
automates, manages a BOM when project is • Engineering change ENOVIA provides
digital collaboration
functions
Management
and streamlines awarded management Robust simulation
tools
Supplier management
processes for utilizing • Track and automate • Vendor source NETVIBES lets users Centralized vaulting &

22. 22
revision control of CAD
nonconforming
materials
workflows management Create personalized
dashboards for real
Models
• Quality audit • Cross-application • Materials content -time monitoring,
social analytics &
Supply chain
Management visibility, collaboration identification for Knowledge sharing Communication &
collaboration
• Forms-based
processes
and traceability in real regulatory
compliance
GEOVIA offers eco-
friendly modelling &
Design & content
management
Automation time • Import legacy parts, Simulating tools.
• Facilitates electronic • Link information such as BOMs, design files
and
delivery of FDA number of rejects and other PLM-related
data
Applications order releases • Multi-user secured
• Industry-specific PLM • Expedited order and access
solutions for medical shipping processing • On-site or private
cloud
device, pharmaceutical • Accessible by tablet, • Subscription or
and biotech smartphone, PC, PDA perpetual licenses
Manufacturers and more
9. SWOT ANALYSIS ON Infor Global Solutions
This dynamic SWOT analysis of Infor's PLM Software provides a strategic SWOT analysis of the company's businesses
and operations. The profile shows a comprehensive view of the company's key strengths and weaknesses and the
potential opportunities and threats.
List (1.6)
Chart (1.5)

23. 23
a.) Strengths:
 Strong management can help Infor Global Solutions reach its potential by utilizing strengths and
eliminating weaknesses.
 An innovative culture helps Infor Global Solutions to produce unique products and services that meet their
customer’s needs.
 Financial leverage allows Infor Global Solutions to use their balance sheet to expand their business and
increase their profits
 A strong supply chain helps Infor Global Solutions obtain the right resources from suppliers and delivery
the right product to customers in a timely manner
 Superior technology allows Infor Global Solutions to better meet the needs of their customers in ways that
competitors can’t imitate
 Economies of scale is the cost advantages that Infor Global Solutions obtains due to size. The greater the
volume, the greater the advantages.
 A strong brand name is a major strength of Infor Global Solutions. This gives Infor Global Solutions the
ability to charge higher prices for their products because consumers place additional value in the brand
b) Weakness
 Over leveraged financial position
 Ubiquitiouegory, products, services
 No clear brand identity
 No PR efforts
c) Opportunity
 Leveraging the balance sheet allows Infor Global Solutions to quickly expand into other markets and
products, especially in fragmented industries
 Greater innovation can help Infor Global Solutions to produce unique products and services that meet
customer’s needs
 New technology helps Infor Global Solutions to better meet their customer’s needs with new and improved
products and services. Technology also builds competitive barriers against rivals.
 Looser regulations allow Infor Global Solutions to perform in a way that is most advantages for them and
their customers
 New products can help Infor Global Solutions to expand their business and diversity their customer base.
d) Threat
 A bad economy can hurt Infor Global Solution's business by decreasing the number of potential customers.
 Volatile currencies make Infor Global Solution's investments difficult, because costs and revenues change so
rapidly
 International competitors are numerous and difficult to combat, because they can have many competitive
advantages that give them an advantage over Infor Global Solutions
 Changes to government rules and regulations can negatively affect Infor Global Solutions.
 Intense completion can lower Infor Global Solution's profits, because competitors can entice consumers
away with superior products.
 Politics can increase Infor Global Solution's risk factors, because governments can quickly change business
rules that negatively affect Infor Global Solution's business.

24. 24
10. PESTLE Analysis of Mumbai:
a.) Political
 Political instability: factions, criminal cases against leaders, corruption.
 Government stipulation for foreign single-brand retailers: source30% of what they sell from SMEs.
 Frequent strikes, protests and bandhs (complete or partial shutdown of cities), often instigated for political
reasons– Often in response to some change introduced or proposed by the ruling party– If it’s a union or
organization strike / protest, opposition party will support it in order to bolster its vote banks– Examples of
reasons for strikes / protests / shutdowns:
 Increase in LPG or petrol prices, or even onion and potato prices
 Allowing foreign supermarket chains to enter
 Not raising public transport tariff (autos and taxis)
 Death of a political leader
 Release of a controversial movie.
 Regulation changed to allow 100% FDI for single-brand retailers.
 Two strong parties in most states; one is more liberal and supports progressive reforms, the other supports
the masses and blue-collared workers. For e.g.,• Mumbai: Congress-NCP v/s BJP-Shiv Sena
b) Economic
 Inflation and slow economy: 40% increase in expenses, less savings every year.
 Indian consumers price sensitive.
c) Social
 Poor infrastructure– 4, 320, 000 kms of road network, 4 kms of road for every 1000people– National
highways: 40% of traffic, 1.7% of network, 24% 4-lanes• 29.8% living below national poverty line.
 5th largest consumer economy by 2025 (McKinsey report)
 Middle class households: 31.4 million, 53.3 million by 2016, 113.8million by 2026 (NCAER report).
 Love foreign-label brands: e.g. Munich Polo, Da Milano, Franco Leone
 Small homes (National Sample Survey Organization)– 32% of urban homes 258 sq. ft. or less– 39% of rural
homes 312 sq. ft. or less
 Office space rental– 2004: Mumbai 15thmost expensive city in the world,
 Piracy and knockoffs– Not just movies and music, but IKEA furniture as well
d) Technological
 R&D investments: good current growth, but low overall– Only 14 Indian companies in top 1500 in terms of
annual R&D– However, Indian companies reported largest increase in R&D investment (35.1%)– 2013
investment: India – $45 billion, China - $220 billion.
 Energy issues– Power supply meets only 90% demand– Rolling power cuts across the nation bring cities
to a standstill and affect businesses– 25% of population with no electricity– Electricity costs forever
rising.
 Increasing connectivity– 350 million internet users by 2015– More than half will access the net via cell
phones.
 Online shopping– Consumers use the internet to research, then buy offline– To counter, several businesses
offer home delivery and cash on delivery options.
 Social media– Number of users hit 66 million in June 2013– 74% of urban internet users use social media.

25. 25
11.) Infor Global Human Resources
a.) TurnHRintoastrategiclever for your business
Leading organizations are transforming their Human Resources functions from administrative
supporttoa keyenablerfor achievingstrategicobjectives.Forall businesses,talentisaresourcethat
needs to be actively analyzed and managed to meet shifting business and market needs. Infor®
Global HR provides you with a powerful, highly scalable, modern solution with broad and deep
capabilities to help you leveragethekeydatarelatedtoyourworkforce todrive decisions about your
mostimportantasset.
Today’s “do more with less” paradox mandates that you extract the highest possible value from your
workforce. That’s why, more than ever, Infor Global HR solutions make so much sense. With Infor,
your organization is positioned to optimize your human capital and match the right person with the
right rolefortherightbusinessresult.
b.) Automate and integrate keyactivities
In a multitude of ways, large and small, Infor can add strategic value to your workforce and your
organization. Besides helping youactively manage a highly productive workforce, InforGlobal HR
solutions can transform tedious, time consuming everyday tasks into intelligent, efficient processes
that drive businessinsight.
Need a better way to track and respond to employee attendance issues? Infor Absence Management
assists you in effectively monitoring yourworkforce,evenifyou have verycomplextimeoffpolicies.
Youcan take swift preventive, corrective, or compensatory actions in real-time to reduce the significant
financial impactassociated with unplanned absences and replacementcosts.
Managing benefits has become progressively more difficult,butitdoesn’t have tobe thatway. Infor
Global HR Benefits provides built-in comprehensive business planning modeling, flexible rule
based management, and approvals to automate managing the entire employment benefit life
cycle—like joining an organization, life events, and departurefromanorganization.Eachnewhire
activates the notification and enrollment process, including payroll deductions setup, based on
specific eligibility criteria. Many administrative tasks previously handled by your HR department
can be delegated toindividual employees via Infor self-service. Besides assuming control of their
own benefits enrollment, employees can make plan changes, add or change dependents and
beneficiaries, manage flexiblespending accounts,viewretirementaccountinformation and more.
Today’s marketplace requires a nimble workforce. The Time Entry feature offers a complete and
integrated workforce solution that leverages automated processing, e-mail notifications, approvals,
and interfaces with employee absence management, payroll functions, and the employee/manager
self-service from asingledata source for tracking hours and making decisions.
Managers, administrators, and employees have easy access to recurring processes in a simple,
configurable, role-based tool that includes calculations, pay rates, individual, group, holiday
scheduling; calendars, and reportstostreamlineandmanageredundant timeentryrelatedtasks.

26. 26
Interoperability plays a key role in Infor Global
HR solutions. A prime example: When the
decision is made to hire a candidate,
employment and personal information
gathered during the recruiting and interview
phases automatically populates the new
employee’s HR record. Eliminating or
reducing the needfor duplicate data entry may
contribute to additional cost savings, along
with less likelihood of data errors.
c) Track & Manage Company's Employee Information
For mostlargeorganizations, trackingemployee information,
managingpromotionsandtransfers, and keeping data current
are huge logisticalchallenges—not to mention a major time
constraint for your HR department and managers.Infact,the
largeryourworkforce,the more you’ll appreciate the kind of
assistance you get from an automated solution like Infor Global
HR.
12. Job description
Job Title: Technical Support Analyst - Mumbai
GENERAL DESCRIPTION
Job Summary:
He/she has effective communication skills, excellent listener, Quick learner, documents
his/her work efficiently and is able to effectively troubleshoot complex problem and provide
best optimum solution.
Location: Mumbai
Responsibilities
include, but are
not limited to:
Working within the Professional Services and Support team:
 Flexible to work in Shifts.
 In a L1, L2 capacity, log, analyze, escalate and drive the closure of client and Internal
IT problem reported for products and services provided.
 Perform interactive remote access sessions with customers to resolve technical issues
if any.
 Perform professional technical services at client sites including software installations,
system upgrades and various other billable services as required.
 Prepare, Document and Manage issue logging system, Weekly Summary reports on
Infor Global HR:
• Person system of
record
(employees and
non-employees)
• Reporting structure
• Supervisory structure
• Positions and jobs
• Competency framework
• Work assignments
• Employment history
• Absence management
• Benefits administration and
enrollment
• Time entry
• Position budget management
• Employee relations
• Occupational health
• Employee safety
Figure (1.45)

27. 27
issue log and timesheet.
 Effective oral and written communication in English for international customers.
 Moderate travel required periodically with short notice.
 Ensure effective customer handling, management and satisfaction.
Industry : Ptex Solutions
Required technical
skills:
 Strong knowledge of Microsoft operating and database systems, including Windows
Server 2008/2003, SQL Server 2008/2005.
 Knowledge in SQL Reporting / Crystal reports Preferred.
 Field experience with MS SQL, IIS and .NET
 Strong, demonstrable experience with data migration and Systems integration
projects.
Reports to: Client Service & Desktop Manager
Qualifications:  Graduation from any computer stream.
 1+ year in a software application support environment.
Significant
Assets/Desired
Skills &
Experience:
 Previous customer technical support experience.
 Experience working in a software development environment.
 Domain Knowledge of apparel industry.
 Ability to work well with minimal supervision in a fast paced team environment and a
Good Team player.
 Analytical, organized and detail and document oriented with Strong interpersonal
skills.
Email: hr@ptexsolutions.com
Gender
Preference:
Male /Female
Salary: 24000 per month
Job Title: Software Consultant (Apparel) - Mumbai
GENERAL DESCRIPTION
Job Summary:
Software Consultant will be become an expert in Lawson Fashion PLM software that is used for
apparel design and product development and help in presales, implementation and training
Location: Mumbai
Responsibilities
include, but are
not limited to:
Working as a consultant and key resource within the Professional Services team:
 Become an expert of the Lawson Fashion PLM
 Perform professional consulting services at client sites including system familaisation,
business process study, system configuration, system validation, training and various
other billable services as required.
 Drive the change management process by partnering with users and stakeholders
 Interact with cross-functional teams to ensure timely completion of the project.

28. 28
 Provide Go-Live support to the clients
 Promote and maintain customer loyalty and total satisfaction.
 Moderate to Frequent domestic and International traveling.
Industry: Ptex Solutions.
Required skills:  Minimum 3 experience of implementing PLM or ERP systems applications in Apparel
Manufacturer or Retailers
 Exposure of working with medium to large clients
 Ability to work with teams
 Good interpersonal and communication skills
 Fluent in Written and Verbal English Language
Qualifications:  B.S. Engineering. MIS, Computer Science or equivalent professional experience or
certification
 Post Graduate from Fashion colleges including – NIFT, Pearl or JD institute or equivalent
college
Reports to: Chief Operating Officer
Significant Assets:  Domain Knowledge of apparel industry
 Knowledge of Apparel Software solutions inc ERP systems
 Analytical and document oriented.
 Excellent organizational, customer service and communication skills.
Email : hr@ptexsolutions.com
Gender
Preference:
Male/Female
Salary: 25000 per month
Designation / Job Title : Developer, Microsoft SQL Server 2008
No. of openings : 1
Range of years of experience
:
Minimum of 1 year working Experience in Microsoft SQL Server 2005/2008
Job description (brief) : The Position: Responsibilities include, but are not limited to:
Creating functions, Stored Procedures and Triggers in Microsoft SQL Server 2008 for
Product Lifecycle Management System
Location: Mumbai
Will he/she be handling
a team (Y/N) :
No
Mandatory Skills : 1. Excellent Knowledge in SQL Query (SQL Server 2008/2005)
2. Excellent Knowledge of Transact SQL Query (SQL Server
2008/2005)
3. Excellent Knowledge of SQL Triggers (SQL Server 2008/2005)
4. Excellent Knowledge of Functions and Stored procedures (SQL
Server 2008/2005)
5. Excellent Programming Logics and Inter Personal Skills

29. 29
6. Excellent Communication Skills in English (Written & Spoken)
Industry: Ptex Solutions
Good to have Skills : SQL DBA knowledge (SQL Server 2008/2005)
Knowledge of Microsoft SQL Reporting Service
Reports to: Module Leader-Team Lead
Platform : Microsoft SQL Server 2008
Qualification : Graduate in any Stream with excellent Computer Knowledge
Location preference : Mumbai
Email : hr@ptexsolutions.com
Gender Preference: Male/Female
Salary 27000 per month
Designation / Job Title : Developer, Microsoft SQL Server Reporting Services
Location: Mumbai
No .of openings : 1
Range of years of
experience :
Minimum of 1 year Experience in Microsoft SQL Reporting Service
Job description (brief) : The Position: Responsibilities include, but are not limited to:
Report developer should create reports to be published on to a Report Server using
Microsoft or Other design tools that use Report Definition Language (RDL), an XML-
based industry standard used to define reports. Using Microsoft Visual Studio .NET
and the Microsoft .NET Framework, developer should leverage the capabilities of
their existing information systems and connect to custom data sources, produce
additional output formats. Also required to modify and updating existing reports.
Industry Ptex Solutions
Will he/she be handling
a team (Y/N) :
No
Reports to: Module Lead- Team Leader
Mandatory Skills : 1. Excellent Knowledge in SQL Query (SQL Server 2008/2005)
2. Excellent Knowledge of Transact SQL Query (SQL Server
2008/2005)
3. Knowledge of Microsoft Visual Studio .NET and Programming
in ASP.NET
4. Excellent Knowledge of Functions and Stored procedures (SQL
Server 2008/2005)
Good to have Skills : SQL DBA knowledge (SQL Server 2008/2005)
Platform Microsoft SQL Server 2008/2005
Qualification : Graduate in any Stream with excellent Computer Knowledge
Location preference : Mumbai
Gender Preference: Male only
Email : hr@ptexsolutions.com
Salary: 23000

30. 30
12.1 Infor Global Solutions Recruitment Strategy
Infor is a company unparalleled in application breadth, market experience, open technology, and global reach. The
best part is, they are achieving their goals while holding fast to the principles on which they were founded: customer
service, teamwork, value, integrity, and a total cost of ownership that is lower than what any of our competitors offer.
An outward-facing company. Of all the descriptions of our firm—global leader, the world's third largest provider of
business software, the tenth largest software company in the world—this is perhaps the one that most accurately
captures the culture of Infor. Infor is a dynamic, team-driven place to work, where solving business problems for
customers is our top priority.
a.) Equal opportunity Employer
Infor does not discriminate in employment opportunities or practices on the basis of race, color, creed, religion, sex,
gender identity or expression, sexual orientation, national origin, genetics, disability, marital status, age, veteran
status, protected veterans, military service obligation, citizenship status, individuals with disabilities, or any other
characteristic protected by law applicable to the state in which you work.
b.) Post Military Careers at Infor.
Infor recognizes the discipline, integrity, and commitment to hard work of their US military. Having served and
defended their nation, veterans are well-trained, highly skilled, and in the right role, will add significant value to their
company.
Infor offers a
challenging,
performance-driven
environment where
results are
recognized and
rewarded.
Infor offers world-
class solutions and
professional services.
Infor helps their
customers solve their
most critical
business challenges.
Infor is more
profitable and
growing rapidly
around the world.
Infor offers a
competitive
compensation
package, a business
casual environment,
and exceptional
employee benefits,
and time-off
programs.
List (1.7)

31. 31
12c.) Recruitment Strategy at Infor:
1> Online Application
You can apply for a job online by searching at careers.infor.com for the jobs you are interested in and by
clicking on “Apply.” You will have the opportunity to share with us your skills, training and professional
experience. Your CV will then be saved immediately and confirmed bye-mail.
2> Pre Selection
Each application is carefully reviewed by our local recruiters. Our pre-assessment focuses on the
combination of your background, skills and professional experience and, if qualified, may lead to a first
individual interview. This will enable us to assess your motivation, competencies and potential and set
them in perspective with ourcorporate culture.
3> In - depth Analysis
Once the pre-selection stage is over you may meet with one or two managers whose job is to assess how
your profile and expertise align with the job. You will also meet our Human Resources Director who is
responsible for the overall recruitment. In some countries this interview phase may include quantitative
tests and group assessment centres, particularly for young graduates.




32. 32
4> Decision
The various people who have met you will meet to take adecision.
5> Job Offer
If you are qualified for the job you applied for, you will be presented with an employment contract which
you will sign in the presence of the Human ResourcesDirector.
6> Welcome
Although the Infor integration programme may vary from country to country, it always includes certain features:
 An induction day in your department
 A detailed presentation of your post (missions, objectives, contacts, etc.)
 The Infor Discovery seminar that focuses on presenting the Infor Global Solutions , the work
culture and other relevant information for all new hires.



33. 33
12.3 Training & Development
a) Master Infor products. Maximize your potential
Training is the critical component needed to ensure you realize the full value of your investment and achieve
unparalleled benefits for your business. Learning solutions are available for every stage of your product
lifecycle with Infor, including new implementation, upgrading, or further advancement to your application.
Our goal is to provide you with the right content, at the right level, at the right time.
b) Get your project team up to speed
Different levels of application and technical training are designed to prepare your project and technical teams for the
various decisions they will face. You can choose to receive training at your site, online, virtually, or at an Infor location
near you, depending on your needs and preferences.
Level 1 :Overview & Use Level 2:Configuration &
Administration
Level 3:Installation &
Integration
Provides product overview
and essential knowledge
necessary to use the system.
Accelerates the
deployment of Infor
software through
knowledge of
configuration options and
administration.
Explores software
installation and
integration with other
systems, as well as how to
extend the application
Delivery Methods:
Instructor Led Classes
Instructor -Led Virtual
Classes
E-Learning Classes Self Directed Learning
Classes
Face-to-face training in your
office or at one of our
education sites.
Classes taken from any
location with the support
of an instructor.
Recorded classes that can
be accessed anywhere &
at any time.
Flexible training taken at
your own pace;includes
demonstrations,labs,social
collaboration, and access
to an instructor.
Measure your success through Infor Education certifications -
We are pleased to announce the expansion and growth of our certification
program. We know it is important to our customers to have a formal measure
of success in place to ensure the best possible outcomes for implementations.
Functional and technical certifications will be available for consultant
services, administration, installation, security authorization, and integration.
List (1.8)

34. 34
c) Infor Campus
Infor Campus is our learning management system—a central hub for all your learning activities. Use Infor Campus to
register for public instructor-led courses, launch self-paced eLearning subscriptions, view product-specific learning
tracks, and more.
Sign up for Infor Campus Log in to Infor Campus Need Help: Contact Xtreme Support:
Call 866-246-2213 or 678-319-
8114
Email:inforcampus@infor.com
12.4 Infor Culture through testimonial
a. ) Large corporation with personal touches
VISUAL Application Specialist (Current Employee) – Portsmouth, NH – August 15, 2015
I work with a great team, enjoy fairly flexible hours, have the opportunity to work from home a few days per week. I
am presented with challenges every day, and no two days are the same in the Support world. My management team is
hands on and very available.
Work from Home
Able to work from home; hours can be flexible.
b.) Very Stable and Family oriented company.
Product Support Analyst (Current Employee) – Tampa, FL – December 7, 2015
I love my job, wonderful co-workers and management. Its like a family environment. Sometimes, the hardest part of
the job is dealing with client during month end close as they are attempting to close out their accounting period. A
normal day is taking calls from our clients who has problems with the software. It ranges from user error to browser
settings. The fun part is identifying the issue because it can be a range of things.
Pros
Stable Job that allows growth within., They assist you in meeting your personal goals.
Cons
Hard to move up as most stay till they retire.
c) Fast moving dynamic environment
Senior Presales Solution Consultant -NA Sales (Former Employee) – Alpharetta, GA – September 24, 2014
 Never the same day to day.
 Travelling to existing customers.
 Continuous customer facing discoveries.
 Customer Requirements gathering & analysis.
 Demos: POC.
 Dedicated co-workers working as team players.
 Keeping up with new offerings.
 Fast paced activity with existing Customers
Pros
great it support
Cons

35. 35
constantly changing strategic positioning
12.5 Recruitment Process at Ptex Solutions.
The recruitment process at Ptex Solutions takes place in Fivesteps:-
1 OnlineApplication
2 Pre- Selection
3 First round interview
4 Assessment center -Knowledge based skill test
5 Two final roundinterviews
Online Application: You can apply for the Jobs at Ptex Solution's website or through Times Jobs.com.
Just choose the Job and Fill in the applicationform.
Pre-Selection: After the application, there will be an Online Test. It’s a Numerical Reasoning test, and
there are many mock tests availableonline.
First Round Interview: The first round of interview is the first time you will come face to face
with the managers from The Body Shop. This interview is to assess your capabilities in the role you are
required to fill.
Assessment Center: The assessment center is a board of managers who will review your
performance so far and determine if you will be a suitable asset to thecompany.
Online
Application
Two final
round
Interviews
Pre-
Selection
Assessment
Center
First Round
Interview
List (1.8)
Chart (1.6)

36. 36
Two final round interviews: The assessment center is a board of managers who will review your
performance so far and determine if you will be a suitable asset to the company. time to arrive.
Training & Development at Ptex Solutions
Training of the candidate takes place in the same manner as Infor Global Solution's does it.
13 Infor Organizational Chart
Chart (1.7)

37. 37
14 Benefits for Employees
Insurance,Health
& Wellness
High
Rating
Low
Rating
Financial &
Retirement
High
Rating
Low
Rating
Family &
Parenting
High
Rating
Low
Rating
Health Insurance √ Pension Plan √ Maternity
&
Paternity
Leave
√
Dental Insurance √ 401K Plan √ Work from
Home
√
Flexible
Spending
Account(FSA)
√ Retirement
Plan
√ Fertility
Assistance
√
Vision Insurance √ Employee
Stock
Purchase Plan
√ Dependent
Care
√
Health Savings
Account (HSA)
√ Performance
Bonus
√ Adoption
Assistance
√
Life Insurance √ Stock Options √ Childcare √
Supplemental
Life Insurance
√ Equity
Incentive Plan
√ Reduced
or Flexible
Hours
√
Disability
Insurance
√ Supplemental
Worker's
Compensation
√ Military
Leave
√
Occupation
Accident
Insurance
√ Charitable
Gift Matching
√ Family
Medical
Leave
√
Health Care On-
Site
√ Unpaid
Extended
Leave
√
Mental Health
Care
√
Retiree Health &
Medical
√
Accidental Death
&
Dismemberment
Insurance
√
Vacation &
Time Off
High
Rating
Low
Rating
Perks &
Discounts
High
Rating
Low
Rating
Proffesional
Support
High
Rating
Low Rating
Vacation &
Paid Time Off
√ Employee
Discount
√ Diversity
Program
√

38. 38
Sick Days √ Free Lunch or
Snacks
√ Job Training √
Paid Holidays
√
Employee
Assistance
Program
√ Professional
Development
√
Volunteer
Time Off
√ Gym
Membership
√ Apprenticeship
Program
√
Sabbatical √ Commuter
Checks &
Assistance
√ Tuition
Assistance
√
Bereavement
Leave
√ Pet Friendly
Workplace
√
Mobile Phone
Discount
√
Company Car √
Company
Social Events
√
Travel
Concierge
√
Legal
Assistance
√
15. Economic Overview of Infor
Infor Global Solutions, Inc. develops and delivers enterprise software solutions for medium and large customers
globally, focusing on verticals in the manufacturing, distribution, healthcare, automotive and food & beverage sectors.
Based on this statement alone, it would appear Infor is a major player in the enterprise software industry, and I
suppose the fact it’s even included in this discussion is credence to the fact that, in one sense, it is.
Based on our analysis, however, Infor is not as well positioned in the industry as many tech analysts would have you
believe. Although the company is trying to refocus its technology strategy, for instance with its release of Infor 10x, its
wide array of technology products still have no real focus. They were largely acquired without any thought to
rationalization; and though the company is attempting to standardize localizations and mobile access across its
portfolio, it will have difficulty surviving in the transition to the cloud.
Further hindering Infor’s chance at cloud success is the fact that their software license fees are under pressure. Selling
cloud leads to a lower demand for professional services with license value received on a subscription basis and
therefore total license revenue taking much longer to receive, typically between 24 – 36 months. This hurts cash flow.
For a company like Infor that already has a negative operating cash flow this could put them under even more
financial pressure; and this for a company that is experiencing a slew of other financial stresses, including five
consecutive years of losses (with net losses of $76 million as of May 31, 2013), current liabilities exceeding current
assets, $5 billion of debt and a negative shareholder equity of $500 million.

39. 39
Given all of these factors – the company’s legacy technology, high debt levels and other financial stressors – I’d
conclude that software purchasers should be careful about venturing into business with this company. It is in a weak
position and presents considerable risk that would not be overly apparent when a company is considering only its
software solutions. As a risk adverse organization ourselves, we see Infor as a company that may not even be around
in ten years.
16. Financial Overview of Infor
 Infor's Software license fees and subscriptions revenue increased 12 percent, with SaaS revenue up more
than 60 percent in fiscal 2015, compared to the same period last year1. SaaS bookings increased more than
300 percent as more than 45 million users now access Infor applications in the cloud in 96 different
countries.
 The growth Infor is experiencing marks an inflection point for the company, where the heavy investments
we've made in cloud software that meets unique industry needs with an elegant user experience are paying
dividends.
 Infor is well-positioned to accelerate growth as more companies eschew the monolithic era of legacy
software vendors in favour of flexible, secure cloud applications with the last-mile functionality they need
without the costly customization they don't.
 During fiscal 2015, Infor added approximately 2,900 new customers, including approximately 500
competitive wins against legacy vendors SAP and Oracle. New customers and go-lives in the year
include Wyndham Hotels, Ferrari, San Francisco Municipal Transport Agency, Hershey Entertainment and
Resorts, Boskalis, EBSCO,Legacy Health, Best Western International, Kaman Industrial Technologies,
and Wagner equipment (CAT)
 Infor also focused on upgrading its large install base through an expanded ecosystem of system integrators,
including new agreements with HCL Technologies and Ciber; the company continued momentum with its
UpgradeX program and successfully completed upgrades at customers including San Antonio Water System,
and Kansas City Water Services. Infor added 97 new channel partners to the Infor Partner Network, and saw
channel revenue increase 18 percent.
Other highlights for the year include:
 Record attendance of more than 7,000 at Inforum, Infor's annual user conference, held in September in New
Orleans
 Announcement of Infor Xi, the company's next major enterprise release featuring multi-tenancy, open source,
mobile-first design, and built-in data science
 Continued delivery of Infor CloudSuiteTM industry suites, with suites available for Aerospace & Defense,
Automotive, Distribution, Equipment, Facilities Management, Fashion, Food & Beverage, Healthcare, Hospitality,
Industrial Manufacturing, and Public Sector
 Introduction of Infor Cloud Suite Business, a robust general ERP solution providing integrated financials, HR, and
CRM capabilities to mid-market companies as well as an attractive swap-out program for Net Suite customers
who wish to migrate to Cloud Suite Business

40. 40
 Launch of the Infor Education Alliances Program, a learning and collaboration program to power next-
generation leaders and businesses, with initial members including Brandeis, The City University of New York
(CUNY), The University of Texas at Arlington, The University of Texas at Austin, and the New York Urban League
 Creation of Infor Dynamic Science Labs, a new internal organization based in Cambridge, Mass. focused on
infusing machine-learning and big data analytics into Infor applications, making them faster, smarter, more
scalable and elegant.
 With the change in our fiscal year end from May 31 to April 30 effective for fiscal 2015, our results for fiscal 2015
reflect the 11-month transition period from June 1, 2014 through April 30, 2015.
 The revenue and bookings increases reflected above relate to the 11-month transition period of fiscal 2015 and
the comparable unaudited 11-month period from June 1, 2013 through April 30, 2014, as recast for fiscal 2014.
17. Industry Project Proposal Ptex Solutions
Synopsis/Introduction on the Project:
Project Title: To study the introduction & selling process of PLM & MockShop software to the fashion retailers
based on the functionality of the particular software.
Problem Statement:
To understand different retail organizations needs of introducing the Infor PLM software in their Merchandising
department & MockShop in Visual Merchandising department. To identify the problem in product demonstration.
 Project Objectives (Purpose of reducing the timeline of introducing the software to retail
organizations ):
 To understand the target market of specific companies who want to introduce the merchandising software and
visual merchandising software to their organization.
 To understand Indian retailers consumer behavior of buying the software on which basis.
 To find whether the Indian market is viable in terms of price, product, place & promotion for the particular
specified design & merchandising software.
 Scope and Objectives of chosen title:-
◦ To do the deep study on the scenario of the Indian market of adapting a new software to streamline their
retail buying & selling process.
◦ To understand consumer behavior of the Indian retailers on understanding the processes of selecting the right
software, buy, use & upgrade its new versions . The consumers understanding about the software, it's
services, experiences or ideas to satisfy needs and impacts of using the software in the near future.
◦ To understand how buying decisions will get influenced when the software is introduced to a person who has
a significant role to play based on the position he is hired for the company.
◦

41. 41
18. Why India?
Inspired by the Indian IT-ITES success story, several other locations have been presented as alternate options for
offshore outsourcing. However, feedback received from several MNCs having multi-country operations as well as
syndicated analyses comparing the various sourcing locations has revealed that India continues to offer and deliver
the best ‘bundle’ of benefits sought from global sourcing. With significant potential still untapped, it is expected that
the global sourcing phenomenon will continue to expand in scope, scale and geographic coverage. As global delivery
matures, multi-location strategies will become the norm and most sourcing destinations, including emerging
locations, will grow in size. Building on its existing strengths, India will remain the leading destination and will
continue to play an important role in most global sourcing strategies.
18a) New approach to research and design through PLM
Product life cycle management (PLM) has emerged as a key ingredient of the business strategy for the Indian
manufacturing industry. In its initial avatar, PLM helped manufacturing companies in the form of computer aided
design (CAD) and computer aided manufacturing (CAM) tools. Since then, Indian manufacturers have been
increasingly adopting PLM to support their efforts in product planning, collaborative product development, validation
and manufacturing planning among others. The integration of PLM goes back right into developing new products and
evolving new practices into manufacturing.
But there are a number of questions in the mind of an entrepreneur or management of a company about the pros and
cons of such products. To find conclusive answers to these questions, The Economic Times along with Siemens PLM
Software India organized a panel discussion called Enterprise PLM on 17 September 2008 at Hotel Le Meridien in
Pune. The aim was to highlight how PLM will lead the way to become an integral part of corporate strategies in the
near future.
After information technology, global manufacturing companies are eyeing India as an outsourcing hub for engineering
design. A number of big global multinationals like Suzuki Motors, Bosch, ABB and Intel have set up their own research
and design centers in India. Some other global players have adopted a different business model and have outsourced
their research and design activities to small niche players in India. PLM as a tool comes handy for such design centers.
These two business models are the growth drivers for PLM markets in India. In addition to that, the domestic
companies in sectors like automobiles, auto components, engineering services and hi-tech instruments are moving up
in value chain and investing significantly in research and design. This will again provide fuel to the already growing
PLM market.
PLM as a tool has tremendous potential to help domestic manufacturers as well as companies doing design
outsourcing work for the global majors. For instance, a global multinational might have a number of design centers
spread geographically across the globe. Designers in these centers can cater to the designing needs of the
manufacturing operations of the parent company irrespective of plant locations. There are three benefits to the global
multinationals (or companies doing outsourcing work) from this. First, there would be no conflict among the
designers working on the same design across different geographies and second, work can be done from any location
which offers cost advantage. Also, the company's design division can work seamlessly round the clock.

42. 42
"PLM will give the designer "to do list" in the morning hour. Once he finishes his job during the day, he can check in
and manager can further review it", said Mr. Narendar Reddy, Managing Director-India Siemens PLM Software
Operations.
18b.) Siemens Software named as leading PLM provider in India
Dataquest magazine, India’s leading information technology (IT) publication, has recognized Siemens PLM Software
as the leading provider of product lifecycle management (PLM) software solutions in India for the third consecutive
year.
Dataquest ranked Siemens PLM Software as the leading vendor in the PLM market in India during FY 2013 with a
market share of 22 percent. The findings, based on an in-depth analysis of the Indian PLM market, are detailed in
Dataquest’s DQ Top 20 report on enterprise applications.
According to the DQ Top 20 report, India’s PLM market witnessed a modest growth of 4 percent during FY 2013. This
was attributed to a general slowdown in the manufacturing sector in India, particularly in the automotive industry.
However, the report also recognized the growing acceptance of technologies like 3D and HD-PLM by manufacturers in
India.
With PLM being a key enabler of innovation, the report also recognizes the significance of establishing country-
specific business and manufacturing clusters in India, thereby extending PLM solutions to new markets, especially to
small and mid-sized manufacturers.
Suman Bose, Managing Director, Siemens PLM Software India, stated “We are honoured with this recognition from
Dataquest for the third consecutive year. We thank Dataquest for their comprehensive coverage of the PLM market in
India, especially in the current context of challenges faced by manufacturing sectors in India.
PLM has had a significant impact and has enhanced competitiveness of manufacturing companies in India. This
recognition of our leadership is a testimony to the success of our customers in attaining global competitiveness and
our commitment to continually push ahead for all manufacturers in India.”
18c) Strengths of IT Industry:
1) Large Human Resource:-
 Every year, approximately 19 million students are enrolled in high schools and 10 million students in pre-
graduate degree courses across India.
 Moreover, 2.1 million graduates and 0.3 million post-graduates pass out of India's non-engineering colleges.
 While 2.5-3 percent of them find jobs in other fields or pursue further studies abroad, the rest opt for
employment in the IT industry.
 If the flow from high schools to graduate courses increases even marginally, there will be a massive increase
in the number of skilled workers available to the industry.
2) Indian Education System
 The Indian education system places strong emphasis on mathematics and science, resulting in a large
number of science and engineering graduates.
 Mastery over quantitative concepts coupled with English proficiency has resulted in a skill set that has
enabled the country to take advantage of the current international demand for IT.
3) Quality Manpower
 Indian programmers are known for their strong technical skills and their eagerness to accommodate clients.
In some cases, clients outsource work to get access to more specialized engineering talent, particularly in the
area of telecommunications. India also has one of the largest pools of English-speaking professionals.
Strengths at a Glance
•Great history in software development
•English Language proficiency
•Government Support and policies
Cost advantage

43. 43
•Strong tertiary education
•Process quality focus
•Skilled workforce
•Expertise in new technologies
•Entrepreneurship
•Reasonable technical innovations
•Reverse brain drain
•Existing long term relationships
•Creation of global brands
•BPO & Call center offerings
•Expansion of existing relationships
•Chinese domestic & export market
•Leverage relationships in West to access overseas markets
•Indian domestic-market growth
19) IT INDUSTRY IN INDIA
 The Indian information technology sector has been instrumental in driving the nation's economy onto the
rapid growth curve.
 According to the Nasscom-Deloitte study, the IT/ITES industry's contribution to the country's GDP has
increased to a share of 5.2 per cent in 2007, as against 1.2 per cent in 1998.
 Simultaneously, the Indian IT services market is estimated to remain the fastest growing in the Asia Pacific
region with a CAGR of 18.6 per cent, as per a study by Springboard Research.
 India's IT growth in the world is primarily dominated by IT software and services such as Custom
Application Development and Maintenance (CADM), System Integration, IT Consulting, Application
Management, Infrastructure Management Services, Software testing, Service-oriented architecture and Web
services.
 A report by the Electronics and Software Export Promotion Council (ESC) estimates software exports to
register a 33 per cent growth in the current financial year with export figures during FY 2008 expected to
reach US$ 45 billion.
 The country's IT exports have, in fact, come quite far, starting from a few million dollars in the early 1990s.
The Government expects the exports turnover to touch US$ 80 billion by 2011, growing at an annual rate of
30 per cent per annum.
POLITICAL FACTORS:-
 For IT industry the Indian political structure is stable, but there are fears of hung parliament due to a lack of
clear majority in parliament creating fear of wrong investing in the minds of investor thereby reducing
capital.
 The political divide in India is not one of policy, but essentially of personalities. Economic liberalization
(which is what foreign investors are interested in) has been accepted as a necessity by all parties including
the Communist Party of India (Marxist).
 Thus, political instability in India, in practical terms, posed no risk to foreign direct investors because no
policy framed by a past government has been reversed by any successive government so far.
 You can find a comparison in Italy which has had some 45 governments in 50 years, yet overall economic
policy remains unchanged.
 Even if political instability is to return in the future, chances of a reversal in economic policy are next to nil.
 As for terrorism, no terrorist outfit is strong enough to disturb the state. Except for Kashmir in the north and
parts of the north-east, terrorist activity is either non-existent or too weak to be of any significance.
 It would take an extreme stretching of the imagination to visualize a Bangladesh-type state-disrupting
revolution in India or a Kuwait-type annexation of India by a foreign power.
ECONOMICAL FACTORS
 Currency fluctuations caused by the devaluation of the dollar has affected the industry during the last global

44. 44
recession.
 Real estate prices decline resulted in rental expenditure forcing customer to leave luxuries goods such as
electronic and computers that need software to work.
 Recession cause low attribute rate due to job layouts and job cuts. India economic attraction has helped in
convincing investors due to low cost advantage.
 With India’s global IT spending yet to decline due to entry of new IS companies and the cause of the
recession.
 With clients industry faced with reduction of work force due to job layoffs and unsuitable balance sheet most
companies have decided not to make much expenditure in purchase, but make optimum use of existing
facilities to make profits.
 Most debtors with financial crisis have been granted more time to pay up causing large debt deficit.
 With the decline of banking and financial sectors, the revenue from there is expected to decline, hurting the
bottom line of IT majors
DOMESTIC IT SPENDING:-
 "Compared to other countries, India is in a better position. Its domestic market is expected to grow around
14% this year.
GLOBAL IT SPENDING:-
 Indian enterprises spending on information communications and technology (ICT) in 2015 is expected to
grow at more than twice the rate in the Asia Pacific region.
 India will remain the highest growth market for telecommunications with around 35 million new subscribers
in 2015, an 18 per cent increase from 2014, with the growth occurring in selected technologies mainly mobile.
REAL STATES PRICES :-
 Decline in real estate prices has resulted reducing the rental expenditure thus the industry will grow if the
real estate price goes down.
ATTRITION
 Almost every sector in India is facing high rates of attrition these days.
 A recent study revealed that employees leave either because of compensation reasons or due to better
growth opportunities.
ECONOMIC ATTRACTION:-
 India, with its low cost advantage and emergence of several private players, represents the fastest growing
market.
 Further the geographical location of India serves it the advantage of being exactly halfway round the world
from the US west coast, which is another reason why India is preferred destination of many big brands.
India’s development and contribution in world’s information technology sector is of highest reputation. Cities like
Bangalore have become the favorite(most preferred) destinations of all the big banners like HSBC, Dell, Microsoft, GE,
Hewlett Packard, and several Indian multinational firms like Infosys Technologies, Wipro, and Microland who have
set up their offices in the city.
 It is because the city offers good infrastructure, with large floor space and great telecom facilities. This can be
judged on the basis of the high growth statistics of India and the changing outlook of the companies towards
India.
SOCIAL FACTORS
 English language being widely spoken in India has help in fostering the industry’s relationship and
interaction in India and on the global stage.
 India is one of the few countries to have an increasing share of working population, since there is great
availability of both skilled and unskilled labour force.
 Great number of institute and universities offer IT course creating room for availability of IT professional at
lower cost since there is job competition.
 India has to produces great numbers of IT professional each year to meet its demand. India continue to