The keynote co-presented by Tim Harris and myself at Media 2010 (January, 2010) in Sydney Australia.
Here's a video if you'd rather just watch it:
http://www.media2010.com.au/?page_id=1137
9. DIVERGENT IDEATION
?
IDEA PHASE 1 IDEA PHASE 2 IDEA PHASE 3 FINAL IDEA CLIENT
10. DIVERGENT IDEATION + CONVERGENT IDEATION
?
IDEA PHASE 1 IDEA PHASE 2 IDEA PHASE 3 FINAL IDEA CLIENT
VS
IDEA PHASE 1 IDEA PHASE 2 IDEA PHASE 3 FINAL IDEA CLIENT
11. ASSIGN A BOUNCER, NOT AN EDITOR
Someone must focus resources — physical, mental, emotional.
46. CONTAINERS OF THE PAST
ALL IDEAS ARE AD CAMPAIGNS THE BEST TEAMS CREATIVE LEADERS
GOOD IDEAS ARE AN ESSENTIAL ARE COLLECTIONS SHOULD BE
MARKETING EXPENSE OF SUPERHEROES THE MOST
CREATIVE PEOPLE
EACH EMPLOYEE MARKETING IS INTEGRATION IS
SHOULD STRIVE A MASTERPIECE THE IDEAL
FOR “PERFECTION” TO BE REVEALED