Saastr 2017 presentation featuring Jon Miller, CEO and Co-Founder of Engagio and Doug Pepper, Managing Director at Shasta Ventures.

1. #saastrannual
10 Things I’m Doing Even Better
The Second Time
JON MILLER DOUG PEPPER
CEO and Co-Founder
Engagio
@jonmiller
Managing Director
Shasta Ventures
@dougpepper

2. 10 Things I’m Doing Even Better The Second Time
#saastrannual

6. 10 Things I’m Doing Even Better The Second Time
#saastrannual
Fireside ChatThe 10 Things
From Marketo to
Engagio

7. 10 Things I’m Doing Even Better The Second Time
#saastrannual
Demand
Generation Account Based

8. 10 Things I’m Doing Even Better The Second Time
#saastrannual
8

9. 10 Things I’m Doing Even Better The Second Time
#saastrannual
Google Trends for Account
Based Marketing
Engagio
founded
Great Market

10. 10 Things I’m Doing Even Better The Second Time
#saastrannual
Great Product

11. 10 Things I’m Doing Even Better The Second Time
#saastrannual
Great Sales and Marketing

12. 10 Things I’m Doing Even Better The Second Time
#saastrannual
The 10 Things I’m Doing
Better the Second Time

13. “Not finance. Not
strategy. Not technology.
It is teamwork that
remains the ultimate
competitive advantage,
both because it is so
powerful and so rare.”
– Patrick Lencioni

14. Freedom
and
Transparency
Happiness
and
Positivity
Excellence
and
Execution
Core
Values

15. Patrick Lencioni, The Five Dysfunctions of a Team

16. • Hiring
• Perks
• Onboarding, Learning and
Development
• Performance Management
• Office Environment and
Fun
• Corporate Social
Responsibility
Culture
Teams

17. Focus on
quality
meetings

18. Fundraising Strategy
A
B
A
A2
B
C
D

19. Financial Roadmap
Battery

20. Data Vendors Predictive
Who: Selection What: Personalization
Insight
Where: Interaction
Ads
Infrastructure
Lead to Account match (L2a);
Routing; ABM Analytics
Website
Orchestration
Direct /
Physical
Events
Human Email Phone / Dialer Social
Other
Intent &
Technographics
Attribution
CRMAccount
Planning
Synchronize Interactions into coordinated Plays
Complementary
Content Customization

21. Bigger
Deals

22. Outbound
Sales

23. Fireside Chat
Doug Pepper
Managing Director
Shasta Ventures
@dougpepper
Jon Miller
CEO and Co-Founder
Engagio
@jonmiller