Strategic Management Magazine

1. STRATEGIC
MANAGEMENT

3. 
Youth magazine in competition with JAM Magazine.

Monthly magazine

Tie-up with NGO, College Unstoppable.

To be launched in Mumbai.

Targeting colleges and schools for penetration

A panel of top professors from top colleges with whom the
students can directly interact.

A panel of top CEOs from across the country with whom normal
public can interact. A panel of youth icons to be invited as
guest editors.

4.  Empowerment
of the youth in
educational and career sectors

5.  Young
India achieving its own
career and education
perspective

6. 
Tie up with College Unstoppable

Social Angle

Advertising

One Magazine representative in all colleges

Panel of CEOs, Professors, Celebrities

Counseling for 10th-12th students, BPOs

Social networking

Blogs for all the colleges

7. 
SHIKHA K.T

Editor and HR
manager

Roll no. 3019

8. Contents of magazine
 Meet the editor
G.K Theek He ???
Contents
Test it out
Letters
Now that’s funny
Course – Recourse
My views
Coolage –College
Feast the fest
Wassup..!!!
Contact us
Success / km
wHAT nEXT ??...
Mark the Market

9. 
Linking the departments
I.
Marketing
II.
Finance
III.
Research and Development
IV.
Public Relations

2. Design the salary package

3. Recruiting new personnel

4. Determine bonus and incentives

10. Finance
R&D
Editorial
& HR
Marketing
Public
Relations

11. 
SANCHIT GANGAR

Marketing
manager

Roll no: 3013

12. 
Tie up with colleges and schools

Promote in the schools and colleges

Initial month free distribution of soft copies

Appoint one representative in each college for
promotion purposes

Establish contacts with teachers

After a year, distribute free expert adivce cds with
the copy

13. 
Free counseling seminars

Database

Subscription :
Yearly
@ Rs.240 Rs.200

Half-yearly
@ Rs.120 Rs.100

Tie up with newspapers

Promotion at book stalls in Railway Station

Stall on the result day in schools

Promotional videos in college fests

14. 
Circulation

Promotion

Competition

Expansion

15. 
SAUMYA KOTIAN

Digital
Marketing
Manager

Roll No:3024

16. 
Online Website

Facebook page

Blogs for colleges and schools

User Account on websites

After one year launch a wHAT nEXT ??… app

17. 
Youtube channels of our career counselor
speaking on various stress busters

Youtube channels also will focus on career
counseling by our experts

Entire co-ordination with Marketing
manager and Financial Manager

18. 
Promotion, website and maintenance

Online Competition

Expansion the E-marketing

Operating cost in maintenance through
online markets

Circulation via online websites

19. 
SAGAR KHASIA

Public
Relations
Officer

Roll No: 3022

20. 
Contact well known people from top institutions
for write ups in success / km

Contact the co-ordinators of various colleges
and schools for promotion

Ask person incharge for permission to conduct
seminars

21. 
Celebrity Enrollment

Contact the person incharge for tie ups with
newspapers and BPO’s

In case of free counselling, respond to calls

Maintain relations with those wishing to advertise

Major communication and co-ordination with the
editor and marketing manager

22. 
Expansion

Liaison with all top colleges

Relations with well known members

Status update in case of celebrities
coming in

23. 
SONAL JOSHI

Research and
Development
Executive

Roll No: 3018

25. 
Research conducted on 100 young students from
colleges and schools

Research conducted on 50 working professionals

Analysis of market demand in job and
educational sectors

Analysis of expectations of youth from the
magazine

26. 
Overview of the likes and dislikes of the young
masses

Research on the reading ability of students to
determine the market size

On the basis of estimates of demand, discuss
with the editor regarding articles to be
published

27. 
Research amongst students on preference of art in
case of designing

Conduct surveys on current trends in design and
fashion

Overall look of the magazine

Overall segregation of advertisements and write ups
to be placed

Photoshoots to be conducted in case of necessity

Entire co-ordination with the editor

28. 
Product development and maintenance of
Operating cost

Align with the changing trends and
operate at the cost prescribed

Research may differ on basis of culture
and mentality of people and may result in
false data

29. 
VIBHA SHAH

Financial
Manager

Roll No: 3017

30. 
Capital contribution by 6 members – Rs 2 lakh each

Contribution from private savings and borrowings
from friends and family at no rate of interest

Equal profit sharing ratio

Reduction in operating cost

No misery in marketing expenses

31. 
Office owned by family member

Maintenance of Books of Records

Bank Accounts

Registration done the holder of office

Entire co-ordination with Public Relations Officer and
Marketing mangers

32. 
Revenue Generation

Sustainable Partnerships

Legal Aspects

Operating Profit

Operating cost