This is our slides for Sociocamp 2015 Grand Finale. Our objective was to reduce use of harmful plastic water bottles. It was a fun yet challenging competition. With the Grace of Almighty, we Team Dexters became the champion of it. Enjoy. :D
9. 9
ANALYSIS
SITUATION
Recycling
43% of the plastic
products are used
once only and
thrown away.
37% of the total
plastic waste
collected are
recycled.
Percentage Contribution to
Total Waste
Usage
5-6kg per capita
per year.
12% of the total
waste generated
is from plastic.
13. 13
BIG
IDEA
1
2
3
4Give bottle a new
Life by reusing
Humanize the
bottle to tap
emotions
Ensure a
sustainable
solution
Reuse to make
Plastic goodies
A POSTIVE BEHAVIORAL CHANGE
21. 21
Portray harmful effects
Focus on the big idea
Engage people, touch
point of target market
Share content regularly
2
3
1
4
AWARENESS
PHASE
Fulfill a bottle’s dream
32. 32
ACTIVATION
CRUSH A BOTTLE
Will create a buzz and hype on offline
And online
Target college and
Universities like NSU,
IUB, BRAC, NDC
Engage buzz agents
Winners will get a prize
item
A competition with booth
Who can crush bottle fastest
34. 34
A mobile van with mechanical trash
cans attached and half transparent
People will drop their bottles in the
cans and input their names on
screen
Message from monitor and incentives
Picture taken by camera and
directly uploaded via
Facebook page
35. 35
They are recognized
as responsible
citizens helping to
make the dreams
come true
The recognition on
social media acting
as an incentive will
result in behavioral
change
People tend to show a
positive image on social
media will share on their
profiles which will lead to
a buzz
.The photos are
posted on the
Facebook event page
everyday using # tag
36. 36
#dreamofabottle
Step 3
The items will be
judges mainly
on the
Creativity and
social media
response
Step
2
Post it on event
page with
#storyofabottle
and share via
that page
Step 1
With a plastic
bottle make
something
useful and very
creative
Final Step
Best items are
exhibited and
winners get
attractive
Walton phones
as prizes
37. 37
BOTTLEBAG CHALLENGE
Will create a buzz and hype on social
media
Collect used bottles in
a transparent bag
Post 10 second video on Face
book and nominate 5 other
friends to do the same
Put them in the nearest trash
cans and properly dispose
using the lever
38. 38
CAMPAIGN AMBASSADOR
Create great awareness
Leverage goodwill of the celebrity to
spread campaign message
Promote message “ Help fulfill a bottle’s dream:
Save the environment in social medias
2
3
1
42. 42
CAMPAIGN
GIVE A LIFE
Turn bottle into spray, light,
push tubes
Reuse the bottle give a
new life
One month long campaign
A package with return of
10 bottles
2
3
1
4
FULFILL
MY
DREAM
48. 48
TIMELINE
YEAR 1 YEAR 2
Quarter
1
Quarter 2 Quarter 3 Quarter 4 Quarter 5 Quarter 6 Quarter 7 Quarter 8
Social Media
Celebrity
Endorsement
Give a Life
Print Ads
Billboard
Posters
TVC
Bottle Van
Exhibition
RDC
Activation
49. 49
T V C - E A C H Q U A R T E R
Channel Name Duration Rate Play times in 90 days Total
Ntv 30 sec Tk 25,000 90 Tk 22,50,000
Channel I 30 sec Tk 23,000 90 Tk 20,70,000
BUDGET
SCHEDULING
P R I N T A D S - E A C H Q U A R T E R
Company Rate Print in 90 days Total
Daily Prothom Alo Tk 14500 2 times/ week Tk 3,48,000
Daily Star- Shout Tk 12500 2 times/ week Tk 3,00,000
R D C - E A C H Q U A R T E R
Channel Name Duration Rate Play times in 90 days Total
Radio Foorti 30 sec Tk 2,000 720 Tk 14,40,000
Radio Today 30 sec Tk 1250 720 Tk 9,00,000
50. 50
MASTER BUDGET
Serial Items Cost (taka)
1 Social Media 5,80,000
2 Activation 5,00,000
3 Give a Life 24,00,000
4 Print Ads 32,40,000
5 Billboard 60,00,000
6 Posters 34,00,000
7 TVC 1,72,80,000
8 Bottle Van 25,00,000
9 Exhibition 6,00,000
10 RDC 93,60,000
11 Recycle Bin 25,00,000
12 Miscellaneous 5,00,000
Total 4,88,60,000
54. 54
SAMPLE SURVEY QUESTIONS
1) Have you heard about the campaign “একটি
ব ােতের স্বপ্নপূরে”???
2) Do you remember the message of the campaign?
3) Have you participated in any part of the
campaign?
4) Do you still litter/dispose the bottle properly?
55. 55
CONTINGENCY PLAN
POSSIBLE OUTCOMES
CONTIGENCY (AGGRESSIVE)
-More research and new activities,
more frequency and reach
SUCCESS NO CHANGE
CONTIGENCY PLANS
FAILURE
Design contingency plan based on the EVALUATION
57. 57
Bottles per Truck 800 200
Trips to factory per month 24 96
CO2 Emission per Trip 5.5 kg
Trees Required 146 trees 582 trees
CO2 Emission In 2 years 3168 kg 12,672
Compressed Without Compression
5.5 kg
Target Number Of Bottles To Be Carried:
460800
FOOTPRINT
CARBON