Samer Murad's presentation covers online advertising terminology and networks. It discusses the benefits of combining online and offline marketing and defines key online advertising metrics like page views, impressions, click-through rate, cost per mille (CPM), cost per click (CPC), cost per lead (CPL), and cost per action (CPA). It then explains what an ad network is and provides an overview of ikooServices' ad products like display ads, text ads, sponsorships, microsites, and rich media ads. The presentation concludes with an overview of ikoo's advertising network categories.
6. Online vs. Offline Rather than seeing Digital Marketing as an add on marketers need to view it as a discipline that complements the communication mix...”
7. Online Terminology Page Views - Is the number of times the internet site and its channels have been viewed. In media terms it determines the number of page views a site received per month. Unique Visitors - Individual visitors to a website who is counted as a single visitor irrespective of the number of times he or she revisits the site. Websites usually rely on some type of user identification (such a user registration with a unique password) or an identifying code (called a 'cookie') that attaches to the user's browser in order to determine the unique number Impressions - The number of times a banner ad was requested and presumably seen by users.
8. Online Terminology CTR –Click Through Rate %: Click Through Rate is the percentage of impressions that resulted in a click through. Calculated by dividing the number of clicks by the number of impressions. CPM –Cost Per 1,000 Impressions: Cost per thousand is one of the online payment models by which advertisers pays for every 1000 impressions of their advertisement. CPC – Cost Per Click: Cost per click is one of the online payment models by which advertisers pays for each click through made on their advertisement. CPL – Cost Per Lead: Cost per lead is one of the online payment models by which advertisers pays for every lead (registration) completed as a result of a visitor clicking on their advertisement. CPA – Cost Per Action: Cost per action is one of the online payment models by which advertisers pays for ever action (sale) completed as a result of a visitor clicking on their advertisement.
9. What is an Ad Network? An advertising network, ad network for short, is the connection between publishers and advertisers, it’s the bridge between brands that are looking for online exposure and publishers who are trying to monetize their inventory.
10. ikoo… at a glance Fully acquired by Jabbar Internet Group in 2009
