1. Ubiquitous Information
Architecture
Designing for an Integrated Experience
@samanthastarmer
http://www.flickr.com/photos/alexeik/4119235148
2. me
UX & IA related work for places like Amazon, Microsoft
REI â Recreational Equipment, Inc. US Outdoor co-op
Create and lead IA, UX, IxD teams
Masters of Library & Information Science
Teach at University of Washington
7. Holistic
Ubiquitous Information
Architecture
Designing for an Integrated Experience
@samanthastarmer
http://www.flickr.com/photos/alexeik/4119235148
8. information is going
everywhere, bleeding out of we
thought was cyberspace and
back into the real world...
Andrea Resmini, Luca Rosati
http://pervasiveia.com/
9. a storyâŠ
http://www.flickr.com/photos/sugarpond/3016905349
32. 70% of US online
consumers research
products online and
purchase them offline
Forrester, Profiling The Multichannel Consumer, July 2009
33. 65% of visitors to an online search
engine were looking for further
information in relation to a product
or service they saw in a television
commercial or in a newspaper
advertisement.
Pubblicita offline e ricerche nei motori, 2007
From âInformation Architecture for Ubiquitous Ecologiesâ, Andrea Resmini and Luca Rosati
39. âintegrated
experiences
are
few and far
betweenâ
Alexandra Deschamps-Sonsino
http://www.slideshare.net/designswarm/creating-the-internet-of-things
49. âŠpredictable pathways of
information are changing: the
physical world itself is becoming a
type of information system.
http://www.mckinseyquarterly.com/The_Internet_of_Things_2538
57. 15%+ weekend traffic
via phone app
http://www.flickr.com/photos/dalydaly/10813808
58. there is an enormous demand
right now to have information on
the goâŠpeople are living their
lives on the move, and that is
increasingly how they want their
real estate information.
Amy Bohutinsky, VP of Marketing for Zillow
87. the design of a physical space can and
should take advantage of information
architecture (IA) deliverables, in
particular when designing an
integrated model of IA.
Apple, Ikea and their integrated Information Architecture
Davide Potente & Erika Salvini â University for Foreigners of Perugia, Italy
89. information is blurring the lines
between products and services to
create multi-channel, cross-
platform, trans-media, physico-digital
user experiences
Peter Morville
94. Thank you
sstarme@rei.com
@samanthastarmer
http://www.flickr.com/photos/alexeik/4119235148
Hinweis der Redaktion
But most importantly (at least to this conversation), I spent 10 years in the restaurant and bar business and waited on a LOT of customers.
Door picture
Ritz carlton
Ritz carlton
Ritz carlton
Picture of me
Regardless of how I was interacting with the Parker â whether it was making a reservation online, calling them to check something about my reservation or physically at the hotel. I was the same person, the same customer interacting with them.
Regardless of how I was interacting with the Parker â whether it was making a reservation online, calling them to check something about my reservation or physically at the hotel. I was the same person, the same customer interacting with them.