This presentation gives insight to a focused, clever, delight-ing way to reach your customers and supporters online. This presentation was written for Runway Digital Social Media workshops in June 2013 and July 2014.

1. Easy Social Media for you!
Facebook, Instagram, LinkedIn, Google+, Twitter…

2. Many different Social Media sites. What to focus on?
What is important?
Today ~
...how to find info that attracts new clients & informs
current clients
…setting your objectives
…clever tools and websites that will save you time
...your questions!

6. Take a moment: What do you want to achieve online?
Jot down your goals…
more customers?
save your clients’ time? give them clever recipes / tips
/ suggestions for wellbeing and healthy living?
inform them of other businesses’ related services?
have a great online profile?
attract more relevant wellbeing contacts to learn
from?
…once you’ve done that start an action list for today’s
session!

7. How to do Social Media well...
Delight.
Do things that have people feel …interested, fascinated, happy,
…and support their need. Give people experiences, or talk
about the experiences they can have.
Focus.
Be realistic with the time you have.
Get others’ involved to help post.
Be Clever.
Know where your customers are and how many you seek. Keep
looking for them. Know who their influencers are. Keep
contacting them.

8. http://www.apple.com/designed-by-apple/

9. Homework: get inspired by
others.
http://Pinterest.com/RunwayDigital/great-digital-
lift-off/
or shorter version:
http://bit.ly/16kNOwp

10. Delight
Do things that have people feel …interested, fascinated, happy,
…and support their need. Give people experiences, or talk
about the experiences they can have.
What do you want to have people feel?
You have a fabulous business story to share. What parts of
your story are you yet to share / could you share?

11. Great Example of Delight and Starting a
Facebook page
kudos to Karlie of Bali Buddies who
created these with BodyCycle

13. Know where your
customers are.
Instagram or LinkedIn
could be relevant
alternatives to
Facebook.
Are they on Forums?
LinkedIn Groups?

14. Who do want to reach?
Who are they?
What do they do?
What sites are they on?
Where do they hang out?
What technology do they use?
What style do they engage with
(style of words, style of content -
video, happy images, etc)?

15. Influencers
Who is of interest to your clients that you can promote?
Who influences the people you wish to reach?
Who is in the local area that you can call/meet/email to organise
cross-promotion on social media sites?
Are there relevant high profile people, bloggers who can
promote your services?
Where are they & how can you reach them?

16. Focus.
Setup your smartphone to publish on the fly.
Be realistic with the time you have. Get others’ involved to help
post. Use your iPhone timer to keep you on track with the time
you have.
Use automation to complement spontaneous content - e.g.
Facebook scheduled post & Buffer App.
Set up metrics - how much are you spending to attract a customer
- measure, monitor, review, learn, adjust, report, repeat.

17. How to do Social Media well… Be Clever.
Find people - where are they? in cafes?
Know how many you seek - what are the numbers and
milestones/dates you're aiming for? 1,000 village
Work with an expert to setup Facebook advertising to get
greatest impact.
Do all of the brochures, business cards, newsletters, posters
integrate?
Look great online. Type your name (and then your business
name) into Google and see what you look like. Is it professional
and aligned to your business.

18. Be Clever.
Test, explore, find your own best time to
post.

19. Be Clever. LinkedIn - Personal Profile
Profile setup
Professional photo
Catchy headline
Connect with your network -
Rapportive (especially after
events) + upload emails
Notifications settings - receive
emails that are important
Keywords in title and
descriptions - relevant
words to who you want
to attract
Regular interesting
content
Engage with your
connections -
recommendations,
comments,
Follow interesting
groups

20. What will you Do?
Update your action list.

21. “Whoah there partner!”
Check your action list is prioritised and not too long.

22. How to do Social Media well...
Delight.
Do things that have people feel …interested, fascinated, happy,
…and support their need. Give people experiences, or talk
about the experiences they can have.
Focus.
Be realistic with the time you have.
Get others’ involved to help post.
Be Clever.
Know where your customers are and how many you seek. Keep
looking for them. Know who their influencers are. Keep
contacting them.

23. What questions do you have?
LinkedIn, Your Blog, Twitter, Instagram, Facebook, Pinterest,
YouTube…

24. Social Media Bootcamp
• 1 day of working together
• Set up/review Facebook, Instagram and Twitter
accounts and go through the functionality of each
them
• A session on Facebook advertising
• Gathering great content and ways to continually
find great content
• Planning a month’s worth of posts
• Develop a social media plan that includes paid
advertising, competitions, linking in with other
business
• Scheduling posts
• Creating a social media "checklist"
• Taking interesting pictures and how to quickly add
text, filters, join pictures etc
• An audit on any existing social media platforms
with recommendations.
2 hour Social Media review and
planning session
• Prior to the meeting your social media channels
will be reviewed
• During the session we will discuss any advised
changes to be made
• Content planning for future posts
• Facebook advertising overview
• Ways to be seen and gather followers for free
• Tips and tricks on preparing great content
Engage. Learn. Connect.
RunwayDigital.com