Management of Fashion and Luxury Companies

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The course is made up of five separate modules: Module 1: What is fashion? What is luxury? Defining complex competitive systems and business logics. Module 2: The evolution of business models: from designers to fast fashion retailers. Module 3: Stylistic identity and the product development process: the role of heritage, stylistic codes and icon products in defining the seasonal collection. Relations between the product and the brand strategy. Module 4: Image identity and the communication process: key activities, decision makers, the challenge of creating digital contents for fashion and luxury brands. Module 5: Retail identity and retail management: the customer’s experience within a mix of channels. The future of fashion e-tailing.

Leadership & Management

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CERTIFICATE
NOVEMBER 19, 2015
samaan fouad almsallam
Management of Fashion and Luxury Companies
an online non-credit course authorized by Università Bocconi and offered through
Coursera
has successfully completed
Erica Corbellini
Director
MAFED
Master in Fashion, Experience and Design Management
SDA Bocconi
Stefania Saviolo
Head of Luxury & Fashion Knowledge Center
SDA Bocconi
Verify at coursera.org/verify/TB78N68UVQYG
Coursera has confirmed the identity of this individual and
their participation in the course.

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