This presentation was given at the February Market Dialogue, American Marketing Association of Richmond on February 22, 2011. Sally Witzky of Traction Group facilitated a discu

1. Best Productivity Tools for Managing Social Media Marketing: How to protect your time, save your sanity and make more connections Sally Witzky All slides © 2011 Traction Group LLC . All rights reserved. Slides dated February 22, 2011. Presented at AMA-Richmond’s February Market Dialogue, Richmond VA.

2. “I don’t have enough time for social media”

3. Need a couple of people to participate: Send an email to: sally@tractiongroup.com

4. Let’s assume you know the basics…

5. Perspective… Relevancy and Frequency of Communication Builds Awareness and Deepens Relationships

6. Dialogue Where does Social Media fit within yourstrategic marketing plan? What are your business goals? What are your customers’ business goals? Who is your target audience? What information do they want from you? Where do they invest theirtime? What separates you from your competition?

7. Effectiveness How can I avoid spending too much time on social media? How can I find ways to simplify rather than complicate? How do I know my efforts are working?

8. Effectiveness PRODUCTIVITY Last time I checked, social media was not your full-time job (or is it?)

9. How can I stay productive? Don’t keep checking social networking sites Integrate social data into your regular work style and routine Don’t let it consume you – the info is either useful or it isn’t Always use time-saving tools

10. Favorite Tool #1:Nutshell Mail Free Service from Constant Contact Summarizes social network updates Customized delivery by email Respond through same email

11. Favorite Tool #2Xobni(inbox backwards) Xobni & Outlook (xoxoxoxoxoxoxo!) Blackberry too! Works with your email and contacts Not only saves time but helps build relationships

12. Favorite Tool #3 (well sort of):Gist Gist is a social profile tool – good for new biz development Works with your email and contacts Not only saves time but helps build relationships Now owned by RIM

13. Tools for managing your social media updates: Tweetdeck with deck.ly (D&M) Seesmic (D, M & W) Hootsuite (W) Ping.fm (a Seesmic product – W & M) CoTweet – (W) SocialOomph (W) Objective Marketer SproutSocial Haklus Radian6

14. Favorite Tool #4Hootsuite Social media dashboard – “Freemium” Schedule updates in advance Add Facebook, Facebook Page, Twitter, LinkedIn, Ping.fm, Foursquare even Google Analytics – multiple accounts in Paid Version Post once, update several Includes reporting Mobile application Assign users Web-based!

15. Favorite Tool #5Ping.fm Simple tool to update ALL your social media Integrates with Hootsuite Mobile App

16. Update your LinkedIn profile Remember:

17. Manage your LI Profile Note frequency of searches Update status at least weekly Make connections – invite them Add applications such as Amazon, Twitter, SlideShare.net, WP blog Participate in Q&A – best answers

18. Save time and be more productive by using mobile apps LinkedIn: Mobile apps for Blackberry, Droid, iPhone & Palm Use mobile apps for Hootsuite, Ping.fm, Basecamp, Facebook, Twidroyd, YouTube, Foursquare, Places, Yelp, Wordpress.com Organize your SMART PHONE! TIP: Google Calendar on Droid can be merged with Outlook calendar

19. Your 3 Key Takeaways Effectively use tools and apps Work in blocks when possible; be sociable the rest of the time! Take advantage of smart phones (your mini-computer) especially while on the go

20. Questions? Twitter.com/sallywitzky Twitter.com/tractiongroup Facebook.com/tractiongroup sally@tractiongroup.com http://TractionGroup.com