Executive Buy-in and Key Tactics for Social Media Success
You know that social media marketing should be an integral part of your marketing strategy. But leaping over that first hurdle of getting executive buy-off can be a stretch. This presentation is for them — and you. We’ll give you the facts you need to overcome executives concerns about integrating social media and the six steps you can take to harness the power of social media to engage your customers, build customer loyalty and reap profits. This presentation is loaded with everything you need to:
!. Secure executive buy-in by showing how social media can address real business issues and achieve business objectives
2. Understand what works and what doesn’t
3. Initiate the six steps to plan and implement a successful social media strategy
Why is Social Media Important?
• Social media is here to stay. If you don’t have a strategy, it’s more than likely your competitors will have, or are planning to.
• A good strategy will, at its core, allow you to garner insight into what customers really think about your organization. It allows you to monitor and protect your reputation.
• For the costs that are involved, it’s a great “soft” marketing and communication channel. Although it’s well worth remembering that measuring any ROI against social media can be extremely difficult.
• Boosting overall online activity. Social media will help your SEO and drive visitors to your site.
• It helps your organization speak and listen. Ever tried to make people aware of something while nobody listened? Social media can help you be heard. Equally, it allows otherwise-unheard customers to strike up a two-way conversation with you.
• It makes your organization become transparent, which is a very important element in current business practice, especially online.
• It’s an educational experience. You will be able to learn from customers: what they want, where they are, etc. Equally, customers can quickly learn from you: services, products, locations, etc.
• Relationships will be built and maintained between you and your customers.
• It helps you fish where the fish are. The Internet is becoming increasingly fragmented and distributed. Social media can help you find the correct audience or customers and engage with them, instead of wasting resources in the wrong areas.
More Tips, Best Practices and Social Media Marketing Resources:
FREE Evaluation of Your Social Media: http://www.customerinsightgroup.com/do-you-make-social-media-grade
Social Media Blog: http://www.customerinsightgroup.com/marketinglibrary/
Social Media Infographics: http://www.customerinsightgroup.com/infographs
Social Media Workshops: http://www.customerinsightgroup.com/custom-social-media-workshops
Pinterest: http://pinterest.com/engagekeepgrow/
6. By 2016 advertisers will spend as much on
interactive marketing as they do on TV today
FORRESTER August 24, 2011 | Updated: September 7, 2011
US Interactive Marketing Forecast, 2011 To 2016
7. Marketers invest more in interactive channels because they
believe they will generate better results over time.
US Interactive Marketing Forecast, 2011 To 2016
FORRESTER August 24, 2011 | Updated: September 7, 2011
22. Facebook Age
SOCIAL NETWORKING SITE Demographics
The space: “A BBQ with friends”
Over 800 million 145% user growth in past How companies can use:
users year
More than 200 million users – Customer engagement
70% are outside
currently access Facebook on
of the U.S.
their mobile device
– CRM
– Build loyalty
Monitor: – Brand awareness
Over 65% of - Fans/Likes – Targeted ads
companies - Interactions – Acquisition
use in
marketing - Comments – Facebook Connect Source: Facebook Social Ads Platform Data
strategy - Wall posts – Drive web traffic
- Mentions
Facebook has become both a personal and professional space.
27. LET’S CONNECT ONLINE.
Website
http://www.customerinsightgroup.com
LinkedIn
http://www.linkedin.com/in/sallieburnett
Follow Me On Twitter
http://twitter.com/sallieburnett
Social Media Library
http://www.customerinsightgroup.com/marketinglibrary/
Infographs
http://www.customerinsightgroup.com/infographs
The latest research from Forrester cites social media as the fastest growing marketing channel, expected to reach $3.1 billion by 2014.
Start with a destination and direction. You need to know that social media is about conversations. It is a two way dialogue of sharing, listening and building customer relationships. It Is NOT a short term campaign or a fad that will go away. Or just another channel you can push your message. Or a program you can put into auto drive. With social media you need to start with a destination and direction. 94% of enterprises plan to maintain or increase their investment in enterprise social media tools this year. Source: Deloitte
Social network aggregation platforms allow members to share their other social network activities like Twitter, Youtube, Stumbleupon, Digg, Delicious, and other major platforms. One can also integrate their blog posts and comments in the aggregation platform. Everything is shown in real time to other members who subscribe to a particular community, which eliminates the need to jump from one social media network to another, trying to keep an eye on one's interests.[5] What do 8 of the 9 largest social media monitoring firms and 90% of the Fortune 500 have in common? They get their social media data via Gnip. When access to raw social media data is critical to your business, Gnip delivers.
Starting with social tactics spells disaster“Build it, they will come” seldom worksSocial media tool choices are secondary. The customer needs to come first.
328% growth in 35 – 54 year olds35+ demographic now represents more than 30% of the entire user base923% growth in ages 55+Source: Facebook Social Ads Platform Data