Design hasn't alway been considered as a path to leadership. Its a great time to be a designer because there are many paths to leadership for designers today.

1. Design Leadership:
Boss Up
Salina Brown, Director of Experience Design @ HPE

2. Salina Brown
Director of Experience Design, Hewlett Packard Enterprise

3. IOT
BLOCK
CHAINAR/VR
SENSINGAI
ROBOTICS

4. IOT
BLOCK
CHAINAR/VR
SENSINGAI
ROBOTICS
Connected
Products
Trust &
Anonymity
Context
Intelligence
Automation
Mobility
Scale,
Performance,
Connectivity
Digital
Services
CX
Voice
& Gestural
Interfaces
Everything
is up for
design

5. We have a seat at the table

6. Design is a path to
leadership & $$$. Boss Up

7. 1. I want product ownership
2. I want to grow my team
3. I want to have impact

8. I WANT
PRODUCT
OWNERSHIP
I believe there are new
markets and customers
that design can help
enable

9. “There’s no longer any real
distinction between business
strategy and the design of the
user experience,”
Elizabeth Van Kralingen - Senior VP of Business Services IBM

10. Designer
create new
experiences
leveraging
existing
technologies
Markets
Technology
Low Risk
Low Returns
High Risk
High Returns
Technology
Risk
High Returns
Market Risk
High Returns

11. How?
Do you co-create
with non-design
partners?
Is design thinking
training a part of
executive and
new recruitment
training?
Is risk aversion or
risk taking
incentivized?

12. I WANT TO
GROW MY TEAM
to help me support the
growing requests from the
business

13. How?
How are
resources
capitalized in
your
organization?
Have you
identified a
roadmap that
aligns with the
larger strategy?
Do you have a
budget based on
a reasonable
model that’s
scalable?

14. Capitalize
● Advisory
● Internal Project
● Design System
● Pro-services
Roadmap
Product: What’s
supplied to add
value
Markets: To who
Applications:
How is it used to
realize value
Budget
● Ratio method
● % of R&D

15. I WANT TO HAVE
IMPACT there has to be
a way to increase diversity,
inclusion and paths to
opportunity for adversity
candidates

16. How?
Is Diversity &
Inclusion a
company or team
value?
Are you
mentoring?
Is your recruiting
process design for
diversity &
inclusion?

17. Design is a path
to leadership &
$$$. Own it.

18. We are here to help
Thank You!
Salina.brown@hpe.com
Raymond.Macari@hpe.com