Kyle Porter's opening keynote on the future of sales development at Rainmaker 2015.

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Kyle Porter
Chief Executive Office
SalesLoft
The Future Of Sales
Development

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Steve Richard
Trish Bertuzzi
Craig Rosenberg

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Allen Nance
Dan Waldschmidt

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5. Gold

6. Silver

8. Top sales blogger for salesforce.com
#Rainmaker2015
Grown SalesLoft to 40 employees
310 sales articles
Added over 800 clients &
25,000 users

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10. Sales development is
nothing new…
#Rainmaker2015

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Now it is taking off…

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TOPO
Thanks to:

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“The sales development team is the
biggest innovation to happen to the
sales process over the last decade.
-David Cummings

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Sales
Sales Development

15. Sales
Sales Development
Software
10,000+
Blogs
Books
Training
Events
Emerging

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Are you doing what it takes to
become a sales development
legend?

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Here’s what we’ve learned so far...

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It All Starts With Data
Data
Email
Phone
Metrics
Goal!

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Legacy Sales Data
Inaccurate.
Non-targeted.
Stale.
=
Data

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The social revolution has introduced an
entire new world of community, all of it
creating a sea of data unlike anything we’ve
ever seen.

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Social Networks: The Down Side
CRM
No emails
No export or sync
No phone numbers

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What do we do with
the data?

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Sales communication tools lack…
Spammy.
No Process.
Bad tracking.

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The all in one sales
development app

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What’s next?

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Outlook Integration

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SalesLoft Q4, 2014
3600 prospects
550+ completed demos
175+ new clients

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Catavolt

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Old Method
Waterfall Prospecting

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Results
Waterfall Prospecting
Prospects Created:
Emails Sent:
Phone Calls:
Opportunities:
240,000
>1 MM
<500
100

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New Method
Agile Prospecting

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Results
Agile Prospecting
Prospects Created:
Emails Sent:
Phone Calls:
Opportunities:
24,000
75,000
>80,000
200+

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SalesLoft Impact
+
=

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Over 800 Clients

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Welcome James Franklin
TechBridge CEO

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+
=

43.
#Rainmaker2015
Sales Development
Professional

44. Thank You!
#Rainmaker2015