The way your customers buy has permanently changed. 80% of buyers say that the experience a company provides is as important as its products and services. And with an overabundance of information available online, through countless channels, buyers are also armed with more information than ever before - sometimes more than your sales team. The answer is a transition to deep customer-centricity, not just in theory, but in practice. In this deck, Moxtra’s Head of Strategic Business Development, Nikhita Iyar discussed the steps B2B sales leaders need to take to shift to a more customer-centric approach, how to build a digital buyer experience that fuels revenue growth, and reaches and retains all potential customers.

1. POWERED BY
Establishing the Framework for B2B Sales Leaders
Developing a Customer Centric Business Model

2. What is the current customer
experience like today?
What are the challenges businesses
face in an increasingly digital world?
How has digital impacted client
expectations? What about client
retention and growth?
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How can organizations create a
digital experience to build persistent
customer relationships?
Exploring The Digitization
of Business Interaction

3. Digital Landscape
Platform Shift Rise of Mobile
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Multiplexing Time

4. Shift in Customer
Expectations
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5. One-Stop Portal Applications
C O N S U M E R S U C C E S S M O D E L S F O R D E L I V E R I N G S E R V I C E
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6. Market Recommendations
In-person meetings
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Video Calls (Zoom, Webex etc.)
Phone Calls and Text Messages
Emails Website

7. A Business Advantage
Three areas of focus that play on inherent advantages.
Credibility, Trust
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Existing Customer Relationships
Personal Connections
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8. Poor Products
31%
Poor Service
69%
69% of customers who plan to leave say
it was due to poor service.
Customers who have an emotional connection with a
brand have a 306% higher lifetime value.
306%
H I G H E R L I F E T I M E
VA L U E O F B R A N D
Loyalty and credibility is no longer enough.
Customers want a better experience that
relates to them.
They want a personalized service that address
their needs and desires.
A customer-centric experience is more
important than ever.
Is that enough for
customers today?
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9. How can customers reach you?
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Brick and Mortar Era
In-person visits to physical
branches
Phone Calls
Mobile Era
On-demand
communication from
smartphone
Desktop Era
Email, online messages
Emails
Video Meetings

10. The B2B Journey: Critical Factors
POWERED BY
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Document Heavy
Complexity in Conversations
Security & Compliance
Time
Brand Reputation
Persistent Relationships

11. POWERED BY
The Old Model
Customers
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Internal Organization
Your Customers are
Outside the Organization

12. POWERED BY
Our Vision
Customers
Internal Organization
Internal Organization
Internal
Organization
Internal
Organization
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Mobile-First, Customer Centric
Strategy for the Extraprise

13. The right digital strategy for your organization: How can you provide a way for your customers to
engage with you at their convenience and seamlessly move through their journey with your firm?
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14. The Customer Journey
Reimagined:
M A N A G E
S H A R E
D I S C U S S
Y O U R
O N E S T O P
D I G I TA L
C H A N N E L
POWERED BY
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Unstructured E-Paper Workflows
with Persistent E-Paper Trails
A P P R O V E
T R A N S A C T

15. Co-Founded by Subrah Iyar, CEO and
Co-Founder of WebEx, and Stanley
Huang, Senior Director of Engineering
at WebEx.
About Us
O U R B A C K G R O U N D
Customer - Business
collaboration for the
desktop era
O U R V I S I O N
Customer - Business
collaboration for the
mobile era
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16. Your OneStop Portal
An All-in-One, Continuous,
Connected Experience
Read what our
customers have to…
Testimonials
Content Channels
Secure Messaging
Customer Click & Connect
Digital Signature
Spotlight
Manage Approvals and Deadlines
Video Meetings
ESTHER MENDOZA
Document Collaboration
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Transactions
Management Portal

17. Defining a new B2B Sales Strategy
Desktop Era Strategy
Mobile Era Strategy
Build Your Website
Build Your App

18. The Layers in An Account Management System
Convenience Control Compliance

19. Copyright Moxtra Inc. 2020
For more information,
Please reach out to -
nikhita@moxtra.com
Thank You
BUILD YOUR BUSINESS AROUND YOUR APP
Y O U R D I G I TA L R E S I L I E N C E S T R AT E G Y F O R T H E N E W W O R L D
Are you adapting?