1) The document discusses why businesses should engage in social media to connect with current and potential customers, who are actively discussing companies online. 2) It recommends following customers to popular social media sites like Facebook and Twitter. It also notes that customers trust peer recommendations over branded content. 3) Bonneville Media offers social media management services to help businesses create strategies, publish engaging content, and analyze results to boost their online presence and drive customers.

1. Social Media Management provided by

2. Why Engage in Social Media ?

3. Why Engage in Social Media? Wondering what all the hype is about? Think social media is just a fad? Think again. Your current customers and potential customers are searching for you online and talking about you. You can’t afford to ignore it any more. Engaging in the Social Media Explosion is vital to reinforcing your brand, guiding purchasing decisions, cultivating brand loyalty and interacting in an immediate and organic way with current and potential customers. This creates the most powerful form of advertising: Word-of-Mouth aka Advocacy

4. Marketing 101 Go where your customers are. “Despite the almost unlimited nature of what you can do on the web, 40 percent of U.S. online time is spent on just three activities – social networking, playing games and emailing leaving a whole lot of other sectors fighting for a declining share of the online pie,” said Nielsen analyst Dave Martin. Source: Nielsen NetView – June 2009-June 2010*Other refers to 74 remaining online categories visited from PC/laptops**NetView’s Videos/Movies category refers to time spent on video-specific (e.g., YouTube, Bing Videos, Hulu) and movie-related websites (e.g., IMDB, MSN Movies and Netflix) only. It is not a measure of video streaming or inclusive of video streaming on non-video-specific or movie-specific websites (e.g., streamed video on sports or news sites).

5. Top 10 Sectors by Share of U.S. Internet Time

6. When It Comes To Purchase Decisions, Consumers Trust Each Other First Recommendations from Friends Consumer Opinions Posted Online Brand Websites Consumers form their opinions about your business BEFORE engaging with you or making a purchase decision. Realize: Social Media Delivers ROI “People want to work with people they know, like and trust and social media provides the opportunity to build relationships in the most effective way possible. The ROI on your time investment is rich. Posts…produce traffic and engagement from prospects.” Michael Gass, Fuel Lines business blog (September 2010) Krista Neher CEO Bootcamp Digital

7. Objectives of Social Media Management? Our Job is 1, 2 and 3.

8. Why Bonneville Media?

9. The Social Media Brain Trust Our fully-staffed digital department is committed to providing Bonneville clients cost-efficient solutions. From Fifth Third Bank and Cincinnati Bell to Appearance Plus Cleaners, our team provides a broad range of impactful digital programs.

10. Strategy

12. The conversation is happening on Facebook, Twitter, You Tube, LinkedIn, etc.

14. Social media ad campaigns engage current customers and attract new users to your business or service. We’ll partner with you to grow your social media base on widely popular social networks including Facebook, Twitter and other sites. Plus, your business will take advantage of our social media networks comprising of more than 65,000 followers and engage a local audience. Status Update Q102, B-105, Rewind 94.9 and cincysavers.com

15. ©2010 EXACT TARGET

16. Social Media Clients Phyllis at the Madison Brighton Center

18. Use social media to engage in the conversations and deliver your brand messages and offers.

19. Engage your customers and potential customers with immediate, organic, and compelling messages.

20. Protect your brand reputation in conversations, post regular updates and implement promotions to garner more fans and followers for your business.

21. Generate monthly analytic reports so you can monitor your campaign’s success.Social media is deceptively time-consuming. Let our team allow you to focus on your core business. Social Media Management Investment Monthly Investment: $3,000 net Minimum One Year Commitment X_______________________________________