This content provides information about the consumer buying behaviour.

1. PRESENTATION BY:
SAKTHIVEL R

2.  Consumers..
- individuals who buys
product and services for
themselves or on behalf of
their households .
-The final users or end
users of these products.
*

3. Definition of buying behaviour
:
-Buying behaviour is the
decision processes and acts of
people involved in buying and
using products.
-Consumer buying
behaviour refers to the buying
behaviour of the ultimate
consumer .

4. INFORMATION
SEARCH
PROBLEM
RECOGNITION
EVALUATION OF
ALTERNATIVES
PURCHASE
POSTPURCHASE
EVALUATION/
BEHAVIORS
Theory
Complications

5.  Problem Recognition (awareness of need)--difference
between the desired state and the actual condition.
Eg:Hunger stimulates your need to eat.
Information search–
A successful information search leaves a buyer with possible
alternatives, the evoked set.
Eg:Hungry want to go out and
eat evoked set is
 chinese food
 indian food
 burger

6.  Evaluation of Alternatives--need to establish criteria
for evaluation, features the buyer wants or does not
want.
Eg:May decide that you want to eat something spicy,
indian gets highest rank etc.
Purchase decision--Choose buying alternative,
includes product, package, store, method of purchase
etc.
Purchase--May differ from decision, time lapse between
4 & 5, product availability.

7.  Fully Planned Purchase
 Partially Planned Purchase
 Unplanned Purchase

8.  Post-Purchase Evaluation--
outcome: Satisfaction or
Dissatisfaction.
Eg:After eating an indian meal,
may think that really you
wanted a chinese meal instead

10. 