SlideShare ist ein Scribd-Unternehmen logo
1 von 28
Marketing Information System
[Course Code # 323]
Team VERSATILE
Marketing
Information
System
• A Marketing Information System
(MKIS) is:
• Designed specifically for managing the
marketing aspects business
• Intended to bring together disparate
items of data into a coherent body of
information
• Assess the information needs
• Develop needed information
• Analyze information
• Distribute information
The Nature of
MKIS
• Continuous System
• Permanent and continuous system of
collecting information
• Basic Objective
• To provide the right information at the
right time to the right people to help
them take right decisions
• Computer-Based System
• Uses computer, so is up-to-date and
accurate
• Future-Oriented
• Provides information for solving future
problems
• Used by all levels
• Used by all three levels of management
• Sources
• Collects information from both internal
and external sources
• Collects Marketing Information
• Information about consumer
competition, marketing environment, etc.
• Helps in Decision-Making
• Supplies up-to-date and accurate
information that helps take quick and
right decisions
Stages of Systems Planning and
Implementation
MKIS plan must support company’s goals and
objectives at the tactical and strategic levels.
Sales and other logistical systems will be
integrated to allow all internal data..
Stages of Systems Planning and
Implementation
1. Preparation of the Organization
2. Develop Macro specifications with senior staff and
line managers
3. Design databases and the relationship of the MKIS
to existing information systems
4. Specify and develop components
5. Prototyping and incremental implementation
6. Ongoing usage by marketing managers
Stages of Systems Planning and
Implementation
 The feedback process links each step to all other
steps and to the marketing plan.
 MKIS is an ongoing process. Changes in the
marketing plan and available information may lead
to changes in the system.
Organizational Preparation
 Obtaining top management support is a critical first
step due to scarce resources, organizational
politics, and management demand
Organizational Preparation
 To coordinate the MKIS activities a team is formed
and the team will be led by a senior manager.
Developing Macro Specification
 Address requirements for planning and decision
support tools.
 Understand how the users of the final system will
interact with the application
 Consider the future needs so that MKIS can be
adaptable to changes in future needs
Questions needed to be answered are:
Exactly how much information will be entered
in the database?
What information will be entered into the
database?
How will it be entered into the database?
How will it be manipulated once it is in the
database?
MKIS Components
User Interface Designs
Should consider
Identifying the users & finding their functional &
managerial positions
The way MKIS analytical & output capabilities will
affect decision making process
Topics involved with computer literacy, familiarity
with computer systems, principles of information
system, documentation
Current computer tools
Prototype Development
 A demo or “Microversion” of the real system
or a nonfunctioning shell that only stimulates
the system.
System Module Testing
Users of the system is asked:
 To test the system that it meets the requirements and
decision support needs of marketing managers.
 To use the new module and report any error or bugs.
 To review the documentation and training programs
as they are developed for each module.
Phased Implementation
Installing, making documentation for,
and making available to users one
part of the MKIS system at a time.
Phased Implementation
Phased Conversion
 One system is gradually replaced by another.
User Training
A systematic approach to provide users with
written documentation, on-line
documentation, a help system, and a peer
support.
User Training
 Task-oriented documentation written
instruction designed for the users of the system
and organized around specific tasks that must be
performed to achieve the system objectives.
 Trainers- MKIS team members are the best.
Marketing Usage and Future
Modification
All changes to the system after MKIS is
installed.
Modifications that involve
i. small adjustments to correct bugs
ii. substantial effort to correct significant system
error
iii. developing new modules to provide new
capabilities
4-27
4-28

Weitere ähnliche Inhalte

Andere mochten auch

Aims and considerations sheet
Aims and considerations sheetAims and considerations sheet
Aims and considerations sheet
Emily Shaw
 

Andere mochten auch (9)

Vip preface of collective barganing
Vip preface of collective barganingVip preface of collective barganing
Vip preface of collective barganing
 
Empresa "Ferreton C.A."
Empresa "Ferreton C.A."Empresa "Ferreton C.A."
Empresa "Ferreton C.A."
 
Aims and considerations sheet
Aims and considerations sheetAims and considerations sheet
Aims and considerations sheet
 
φωτογραφικη μηχανη
φωτογραφικη μηχανηφωτογραφικη μηχανη
φωτογραφικη μηχανη
 
το ηλιακο μας συστημα
το ηλιακο μας συστηματο ηλιακο μας συστημα
το ηλιακο μας συστημα
 
RAB BOP PAUD 2017 Mainan Kayu Edukatif Untuk TK dan PAUD CV.ASAKA PRIMA
RAB BOP PAUD 2017 Mainan Kayu Edukatif Untuk TK dan PAUD CV.ASAKA PRIMARAB BOP PAUD 2017 Mainan Kayu Edukatif Untuk TK dan PAUD CV.ASAKA PRIMA
RAB BOP PAUD 2017 Mainan Kayu Edukatif Untuk TK dan PAUD CV.ASAKA PRIMA
 
L'intervento di Milligan Morgan
L'intervento di Milligan MorganL'intervento di Milligan Morgan
L'intervento di Milligan Morgan
 
2018 Content Marketing Budget [Excel template]
2018 Content Marketing Budget [Excel template]2018 Content Marketing Budget [Excel template]
2018 Content Marketing Budget [Excel template]
 
Mood board for logo
Mood board for logoMood board for logo
Mood board for logo
 

Ähnlich wie MKIS Planning and Implementation Stages

Assignment mqanagement information system 0047
Assignment mqanagement information system 0047Assignment mqanagement information system 0047
Assignment mqanagement information system 0047
amol_dongare
 
Management information sysstem set 1
Management information sysstem set 1Management information sysstem set 1
Management information sysstem set 1
Sampath Raj
 

Ähnlich wie MKIS Planning and Implementation Stages (20)

Unit iii mis
Unit iii mis Unit iii mis
Unit iii mis
 
Management information system
Management information systemManagement information system
Management information system
 
Unit1-1.pptx
Unit1-1.pptxUnit1-1.pptx
Unit1-1.pptx
 
Unit 3 Management Information System
Unit 3 Management Information SystemUnit 3 Management Information System
Unit 3 Management Information System
 
Lecture 2 MIS.pptx
Lecture 2 MIS.pptxLecture 2 MIS.pptx
Lecture 2 MIS.pptx
 
Management Information System
Management Information SystemManagement Information System
Management Information System
 
Introduction to management information system in costing
Introduction to management information system in costingIntroduction to management information system in costing
Introduction to management information system in costing
 
MIS.pptx
MIS.pptxMIS.pptx
MIS.pptx
 
Development and Implementation of MIS and Information requirement
Development and Implementation of MIS and Information requirementDevelopment and Implementation of MIS and Information requirement
Development and Implementation of MIS and Information requirement
 
Information Systems in Business Today.pptx
Information Systems in Business Today.pptxInformation Systems in Business Today.pptx
Information Systems in Business Today.pptx
 
Mis
MisMis
Mis
 
Mis notes unit 4
Mis notes unit 4Mis notes unit 4
Mis notes unit 4
 
Unit Iii
Unit IiiUnit Iii
Unit Iii
 
Mis
MisMis
Mis
 
Management information system
Management information system Management information system
Management information system
 
Marketing information system
Marketing information systemMarketing information system
Marketing information system
 
Assignment mqanagement information system 0047
Assignment mqanagement information system 0047Assignment mqanagement information system 0047
Assignment mqanagement information system 0047
 
Management information sysstem set 1
Management information sysstem set 1Management information sysstem set 1
Management information sysstem set 1
 
Health Informatics- Module 4-Chapter 1.pptx
Health Informatics- Module 4-Chapter 1.pptxHealth Informatics- Module 4-Chapter 1.pptx
Health Informatics- Module 4-Chapter 1.pptx
 
Lecture 1.pptx
Lecture 1.pptxLecture 1.pptx
Lecture 1.pptx
 

Kürzlich hochgeladen

1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
QucHHunhnh
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
ciinovamais
 
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
ZurliaSoop
 

Kürzlich hochgeladen (20)

1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
 
ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701
 
Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...
 
Fostering Friendships - Enhancing Social Bonds in the Classroom
Fostering Friendships - Enhancing Social Bonds  in the ClassroomFostering Friendships - Enhancing Social Bonds  in the Classroom
Fostering Friendships - Enhancing Social Bonds in the Classroom
 
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptxSKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
 
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.
 
Unit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptxUnit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptx
 
Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning ExhibitSociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibit
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdf
 
Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024
 
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdf
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan Fellows
 
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
 
Google Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptxGoogle Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptx
 
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
 
Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)
 
ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptx
 
Single or Multiple melodic lines structure
Single or Multiple melodic lines structureSingle or Multiple melodic lines structure
Single or Multiple melodic lines structure
 

MKIS Planning and Implementation Stages

  • 1.
  • 2. Marketing Information System [Course Code # 323] Team VERSATILE
  • 4. • A Marketing Information System (MKIS) is: • Designed specifically for managing the marketing aspects business • Intended to bring together disparate items of data into a coherent body of information
  • 5. • Assess the information needs • Develop needed information • Analyze information • Distribute information
  • 7. • Continuous System • Permanent and continuous system of collecting information • Basic Objective • To provide the right information at the right time to the right people to help them take right decisions
  • 8. • Computer-Based System • Uses computer, so is up-to-date and accurate • Future-Oriented • Provides information for solving future problems
  • 9. • Used by all levels • Used by all three levels of management • Sources • Collects information from both internal and external sources
  • 10. • Collects Marketing Information • Information about consumer competition, marketing environment, etc. • Helps in Decision-Making • Supplies up-to-date and accurate information that helps take quick and right decisions
  • 11. Stages of Systems Planning and Implementation MKIS plan must support company’s goals and objectives at the tactical and strategic levels. Sales and other logistical systems will be integrated to allow all internal data..
  • 12. Stages of Systems Planning and Implementation 1. Preparation of the Organization 2. Develop Macro specifications with senior staff and line managers 3. Design databases and the relationship of the MKIS to existing information systems 4. Specify and develop components 5. Prototyping and incremental implementation 6. Ongoing usage by marketing managers
  • 13. Stages of Systems Planning and Implementation  The feedback process links each step to all other steps and to the marketing plan.  MKIS is an ongoing process. Changes in the marketing plan and available information may lead to changes in the system.
  • 14. Organizational Preparation  Obtaining top management support is a critical first step due to scarce resources, organizational politics, and management demand
  • 15. Organizational Preparation  To coordinate the MKIS activities a team is formed and the team will be led by a senior manager.
  • 16. Developing Macro Specification  Address requirements for planning and decision support tools.  Understand how the users of the final system will interact with the application  Consider the future needs so that MKIS can be adaptable to changes in future needs
  • 17.
  • 18. Questions needed to be answered are: Exactly how much information will be entered in the database? What information will be entered into the database? How will it be entered into the database? How will it be manipulated once it is in the database?
  • 20. User Interface Designs Should consider Identifying the users & finding their functional & managerial positions The way MKIS analytical & output capabilities will affect decision making process Topics involved with computer literacy, familiarity with computer systems, principles of information system, documentation Current computer tools
  • 21. Prototype Development  A demo or “Microversion” of the real system or a nonfunctioning shell that only stimulates the system.
  • 22. System Module Testing Users of the system is asked:  To test the system that it meets the requirements and decision support needs of marketing managers.  To use the new module and report any error or bugs.  To review the documentation and training programs as they are developed for each module.
  • 23. Phased Implementation Installing, making documentation for, and making available to users one part of the MKIS system at a time.
  • 24. Phased Implementation Phased Conversion  One system is gradually replaced by another.
  • 25. User Training A systematic approach to provide users with written documentation, on-line documentation, a help system, and a peer support.
  • 26. User Training  Task-oriented documentation written instruction designed for the users of the system and organized around specific tasks that must be performed to achieve the system objectives.  Trainers- MKIS team members are the best.
  • 27. Marketing Usage and Future Modification All changes to the system after MKIS is installed. Modifications that involve i. small adjustments to correct bugs ii. substantial effort to correct significant system error iii. developing new modules to provide new capabilities 4-27
  • 28. 4-28

Hinweis der Redaktion

  1. Review in detail the policies, procedures, and decision making processes of marketing department as MKIS is supposed to provide relevant information and analytical and decision support tools.