introducing Innovation in pharmacy performance, by delivering medication counseling in private room replacing the traditional way of counseling behind the counter in open pharmacy.

1. Medications filling and dispensing, is a simple routine performance carried out in any Outpatient Pharmacy Service. Today, it needs
improvement to meet specific patient’s increased needs that should enhance their adherence and prevent medication errors. Accordingly, Private Medication
Counseling, is a communication approach which recruits both pharmacist and patient towards beneficial public and health values. I present to you an innovative
approach for “Hospital Pharmacy” of counseling “one-to-one communication interview”; as a specialized counseling-room for patient to communicate
comfortably with the pharmacist to convey “patient’s gains values” , which educate and establish understanding about medications.
Innovate in the delivery of medications to
improve the patient’s outcomes.
Enhance adherence, reduce medication related
problems, and achieve S.M.A.R.T service.
Competent pharmacists, trained , managed &
assessed by team leader
Wellness, engagement, quality of service,
and happiness.
Framework the pharmacist performance to
contribute in for patient-centered care.
Evidenced medication knowledge, service
announcement, team up with physicians.
Counseling room, next to
outpatient pharmacy
inpatient room for
discharged patient
A coordinated schedules,
and as needed.
counseling session to
monitor pharmaco-
therapeutics.
1.Asthmatic/ COPD
2.Diabetic
3.Taking ≥ 4 meds
4.Epileptic
5.Chronic illness
6.Anticoagulants
7.Smoking cessation
Individualized care
Cost-effective
Confidentiality &
fidelity
Motivational,
encouragement
Systematic
planning
Safety
Accessible
service
Caring
relationship
•Medication assessment &
management.
•Patient education materials
•Interpretation of drug-drug/
food-interactions.
•Specific drug’s screening.
•Strategies to increase adherence.
•Holistic health approach.
•Support and encourage to quit
smoking.
• Leadership & professional
development.
• Redefine pharmacist role
• Enhance performance &
communication skills, knowledge, and
abilities.
• Generates evidenced drug
information.
• Contribute to quality of healthcare
system.

2. Student ID: 10270322
References:
AHRQ (2016). Patient Educational Materials. http://www.guideline.gov/resources/patient-education.aspx
AlRashed, S., Wright, DJ, et al (2002). The Value of inpatient Pharmaceutical counseling to Elderly patients prior to discharge. Br J Clin. Pharma. 17 Dec
2003 (54); 657-64.
APhA-ASP (2013). The Art of Patient Counseling. www.pharmacist.com/sites/default/files/files/NPCC%202013.PDF.
Brooks, S., et al. (2018). MBA Program: Module 3, and 4. Manchester MSc IHL (Dubai cohort, 1 2017-2019).
Carollo, A., et al (2013). Improving patient outcomes: The importance of Clinical Pharmacist Counseling in improving Patient Medication Adherence.
EAHP, 18th congress of European Association of Hospital Pharmacist.
Diggins, K (2018). Pharmaceutical Counseling. RN Journal, 20 Oct 2018.
Erku, D., et al (2017). The role of community pharmacists in patient consoling and health eduation in relation to type 2 diabetes mellitus. Integerated
Pharm Res Pract. 2017;6:137-43.
Eugene, T. (2008). Guide to patient counseling. www.cuhk.edu.hk/med/ans/good%20communication.pdf.
ISMP (2012). 5 Questions To Ask About Your Medications: when you see your doctor, nurse, or pharmacist. ISMP publication,
www.safemedicationuse.ca.
Javed, B., etal (2016). Patient Counseling Practices among Community Pharmacists in Qatar. Health and Biomedical Pillar: www.qscience.com.
Lee, Y.K., Low, W.Y. (2013). Exploring Patient Values in Medical Decision Making: A Qualitative Study. https://doi.org/10.1371/journal.pone.0080051
Schnipper, J., et al (2006). Role of Pharmacist Counseling in preventing Adverse Drug Events after Hospitalization.
www.wapatientsafety.org/downloads/Pharm_Con.pdf
Sederstrom, J (2018). Four ways pharmacists can improve patient counseling skill. ModernMedicine Network. May 25, 2018Ashp guidelines on
pharmacist conducting patient education and counseling.
Zulkarnain, N.L. (2014). The impact of Counsellor and client values in the counselling process. www.researchgate.net/publication/237841764