E business ,e-commerce, e-marketing

1. E-Business
E-Commerce
E-Marketing
By: Sadiq Ahmed Shariff S
Sadiq_shariff10@hotm

2. E-Business
WHAT IS E-BUSINESS?
E-Business means utilising electronic
medium in every day business activities.
E-Business is about using Internet
technologies to provide superior customer
service, streamline business processes,
increase sales, and reduce costs.

3. E-Business
• HOW CAN E-BUSINESS HELP YOU?
E-business can benefit all types of businesses. It is not limited to
technology-related products and services;
E-Business can be applied to any part of a company's operations,
including marketing and sales, purchasing, production, design and
engineering etc...,

4. E-Business
E - BUSINESS CAN HELP YOUR BUSINESS TO:
• Cut costs and transaction times.
• Promote, market and sell around the world and around the
clock through a website.
• Improve customer support, communication and relationship
management.
• Compete globally with your website against businesses of all
sizes without setting up offices in other countries.

5. E-Business
 IMPORTANCE OF E-BUSINESS:
o E-Business merges internet technology with business processes to
create new business value, new relationships & build trust for an
enterprise.
o E-Business refers to the paperless exchange of business information
using network based technology.
o Online purchase is very convenient for customers and can provide
competitive advantage for vendors.

6. E-Commerce
 WHAT IS E-COMMERCE?
Electronic commerce, or e-commerce,
refers to economic activity that occurs
online.
E-commerce includes all types of
business activity, such as retail shopping,
banking, investing and rentals. Even small
businesses that provide personal services.

7. E-Commerce
• Electronic commerce refers to the buying and selling
of products or services over electronic systems such as
the Internet and other computer networks.
• However, the term may refer to more than just buying and
selling products online. It also includes the entire online
process of developing, marketing, selling, delivering,
servicing and paying for products and services.

8. E-Commerce
 ADVANTAGES OF E-COMMERCE:
• Faster buying/selling procedure, as well as easy to find
products.
• Buying/selling 24/7.
• More reach to customers, there is no theoretical geographic
limitations.
• Low operational costs and better quality of services.
• No need of physical company set-ups.
• Easy to start and manage a business.
• Customers can easily select products from different providers
without moving around physically.

9. E-Commerce
 DISADVANTAGES OF E-COMMERCE:
• Any one, good or bad, can easily start a business. And there
are many bad sites which eat up customers’ money.
• There is no guarantee of product quality.
• There are many hackers who look for opportunities, and thus
an ecommerce site, service, payment gateways, all are always
prone to attack.

10. E-Commerce
TYPES OF E-COMMERCE:
Business to Business (B2B) Business to Customers (B2C)
Customer to Business (C2B) Customer to Customer (C2C)

11. E-Marketing
WHAT IS E-MARKETING?
E-Marketing is a subset of E-
Business that utilises electronic medium
to perform marketing activities and
achieve desired marketing objectives for
an organisation.
E-Marketing is a broader term that
describes any marketing activity
performed via electronic medium.

12. E-Marketing
 ADVANTAGES OF E-MARKETING:
• Reduction in costs through automation and use of
electronic media.
• Faster response to both marketers and the end user.
• Increased ability to measure and collect data.
• Opens the possibility to a market of one through
personalisation.
• Increased interactivity

13. E-Marketing
 DISADVANTAGES OF E-MARKETING:
• Dependability on technology.
• Security, privacy issues.
• Maintenance costs due to a constantly evolving
environment.
• Higher transparency of pricing and increased price
competition.
• Worldwide competition through globalisation.

14. Difference between
E-Business, E-Commerce and E-Marketing.
E-Business E-Commerce E-Marketing
E-Business is a very E-Commerce is best E-Marketing is also a
broad entity dealing described in a part of e-Business that
with the entire complex transactional context. involves electronic
system that comprises So for example an medium to achieve
a business that uses electronic transaction of marketing objectives.
electronic medium to funds, information or e-Marketing is set on a
perform or assist its entertainment falls strategic level in
overall or specialised under the category addition to traditional
business activities. handled by principles of marketing and business
e-Commerce. strategy.
Technically e-
Commerce is a part of
e-Business.

15. Thank You