Sean Ellis, CEO of Growth Hackers, shares his advice on building a culture of growth within an organization at SaaStr Annual 2016 held in San Francisco Feb 9-11th. www.saastrannual.com
14. GROWTH TEAM MANAGES CADENCE
@SeanEllis @GrowthHackers
â˘Start with growth master + ad hoc team
â˘Ad hoc team: designer, analyst, engineer, â¨
ideally key execs (CEO, VP ProductâŚ)
â˘Add dedicated growth roles as needed
â˘Weekly test launch goals and weekly â¨
growth meeting
15. WEEKLY GROWTH MEETING AGENDA
@SeanEllis @GrowthHackers
â˘15 Min: Growth metrics, issues and opportunities
â˘10 min: Review last weekâs testing sprint
â˘15 min: Key lessons learned from analyzed tests
â˘15 min: Select tests for this weekâs sprint
â˘5 min: Check growth of idea backlog
16. GOAL: TEST AT HIGH TEMPO
@SeanEllis @GrowthHackers
â˘No certainty about how you will grow
â˘Rapid testing across all vectors
â˘More testing = More discovery
Acquisition
Activation
Retention
Referral
Revenue
Resurrection
22. EVERY TEST LEADS TO LEARNING
@SeanEllis @GrowthHackers
â˘Share all results with team (not just wins)
â˘New ideas requires access to past learning
24. FINAL THOUGHT: FOCUS ON VALUE DELIVERY
@SeanEllis @GrowthHackers
â˘Value delivery drives sustainable growth
â˘Help right users get value from your product
â˘Easy to align full team around value delivery