Enterpenure finalproject 2015 ppt

1. Studio Description:
We are starting a new venture that will attract the youth of Pakistan. Main aim of out studio is to provide
quality music recording to young aspiring musician and those who are probably unable to afford the
regular studio secession fees.
The name of Our Studio is “Beats” we are providing artificial and live music recording with best of its
quality and targeting every musician specially youth because they have urge to demonstrate their talent.
“Beats” is in its start-up stage we are going to mix music with technology and live secession and bring up
the hidden talent which can boost up the confidence to provide self-expression and style in the life of our
customers
Best recording and quality services is our first priority and for this purpose our main focus is to provide
live secession rather then artificial music and we are also giving choice to our customer of selecting to
whom they wanted to play for them, this is also our competitive advantage
Studio History:
The idea to start it as a business came from a problem which we were observing from a very long time
like there are a lot studios which provide quality services in this field but their cost is very high and only
rich people can afford it. Now a days everyone has urge to record their own track whether they can afford
it or not, but there are no such music studios which can fulfill their desire of becoming a singer. Mostly
student are interested in showing their talents but they don’t have that much money to spend on this.
There are no such studios which can fulfill the desires of those who have urge to show their talent just
because the studios which are right now available in Pakistan, they are really expensive and they are not
facilitating these people who have this aptitude. By visualizing the whole scenario given above makes us
to think that this discrimination must be terminated so we decided to start it as a business because mostly
people are interested in this. Our basic motive is to provide best services to young aspiring musician and
those who are probably unable to afford the regular studio secession fees

2. Core strategy
1. MissionVision Statement:
Mission statement
Beat studio’s mission is to provide youngster with a reasonable platform upon which they can build and
pursue their musical careers and get known in the world of music art.
Vision Statement
We aim to provide our customers with the best quality of music and services ensuring customer
satisfaction by encouraging two factors:HONOR AND VERACITY.
2. Differentiating Point:
Our differentiating point is that we are cost leader which mean we are giving low cost to our customers so
that they can easily pay for their desires. Our prices are relatively low then our competitors. We have
variety of packages which starts from Rs.10000/- to onward where our competitors are charging
Rs.30000/- per recording.
3. Product /market scope:
As mentioned earlier, we would be targeting the youth of Pakistan. The youth comprises of 60.3% of the
total population so it will provide us the opportunity to attract a large number of consumers that could
avail our services. It would be up to us to create an image in the minds of the consumer to influence them
to facilitate themselves with our services.
 Industry Attractiveness:
The industry of music industry is in its maturity stage already but the innovation that we are bringing-up
in the form of technology is providing an opportunity for us to customize existing product will help us to
prosper, flourish and gain a significant market share.
 Industry structure:

3. The industry structure helps in determining the profit potential of a particular music industry. The average
rate of return can be affected by the structure of the music industry. The profit potential in the music
studio is quite high as this sector is quite active in Pakistan that ensures the availability of our required
product in good quality at quite a reasonable rate. Secondly, the manufacturing costs are not too high;
these low costs can help us secure a reasonable profit by offering the recording music to our consumers at
affordable prices this will help us attain a good position in the market with a significant profit.
PEST Analysis
1. Political Analysis:
 Taxation:
The most important factor could be taxation for political which is controlled by government, it will affect
music industry’s incomes, as well as consumer preferences as the more the VAT on music the more the
price of music.
 Public expenditure controls:
When People’s expenditure being controlled which lead to CD sales decline, and it will affect the whole
music industry profit at the same time.
 Government stability
Government stability is positive to music industry, as for any business it will harm the total business
procedure and policies, if there is no stable platform for business.
2. Economical Analysis:
 Interest and inflation rates
Inflation can affect consumer spending, though based on demographic but it also can influence greater
performance to music industry if targeted to specifically to the generation who gained from change of
Interest and inflation rates
 Consumer confidence

4. If the consumer’s confidence is high it means they are ready to buy and actually make lot of purchases.
Music is always one of the things that they will keep among their first priority list for that spending.
 Economic growth prospects
When the country’s economy increases,the whole business environment expands as a whole. So more
choice of suppliers as well as increased consumer base.
3. Social-cultural Analysis:
 Values in society
The different culture can enjoy different music, so the musical industry should change their music style
by different values in society.
 Changing lifestyles
The most dramatic recent change in ‘buying behavior’ has been found to be among the younger
generation. There is also the issue of increasing substitute goods from different industries, such as video
games and DVD that compete against the music industry as a whole.
4. Technological Analysis
 Newproduct potential
New product has potential, creating new competition, also new way of reaching customers and delivering
product
 Changing technology
The future of the music industry is unclear as new technology is changing the way in which consumers
search for and obtain new and old favorite music. As older methods of music exploitation prove to be
increasingly ineffective, major entertainment companies are changing their platform for finding, growing,
and ultimately selling artists.
Feasibility Analysis
1. Product/service feasibility

5. Music is passion for most of the people and it is a trend now to become a part of this field. Now days
every single person wants to become a singer or composer, we have taken this trend into our account and
launched a music studio with the latest musical technology and brought a new level of entertainment to
the interested people. Especially student will get thrilled about this music studio as it will give them a
platform to get them self recognized in the music industry and it will also solve the problems that are
related to finance because our prices are very low as compare to other music studio. Now a day’s most of
talented singer is looking for such platform so, there an immense chance for the acceptability of our music
studio in the music industry.
Music studios are very expensive that’s why a lot of people can not afford it specially students but we are
launching this studio to give them the same services at lower prices which they can get in any of this
expensive studios. It is also a platform for the talented musician who can play their musical instruments
and get them self renowned.
We will launch our music studio next month because for this we don’t have to wait for some specific time
as music is a trend forever. Several of people are interested in making their own songs or to sing the
covers but they can not afford the high price of studio that’s why we are giving them an opportunity to
fulfill their dreams because are prices are comparatively low and we give them best quality.
We have also carried out a survey in different universities just taking a view from student about our
studio. We also asked that how much they can pay for the recording. Most of the students said that they
are willing to pay 10000rs for this so; we have started our range from 10000rs to onward. Through this
survey we identify that student will happily pay at least 10000rs for their recordings.
2. Industry feasibility:
The music industry in Pakistan is at its growth stage already but because of our low rates and innovative
sound system we will soon achieve this maturity level and will retain our place in the music industry gain
a major market share.

6. The minimum price of lowest quality recording is 30000rs but we will provide the best quality to our
customer in just 10000rs.Our studio is for those who can not pay that much for the recordings. Mostly
those people who cannot afford to pay that much prices are welcome in our studio where they can get best
quality with comparatively lower rates. It is also a platform for the talented musician who can play their
musical instruments and get them self famous
Target Market:
Target market was the most important thing in launching our studio. We are basically targeting university
and college students as interested and talented youngsters have urge to do something in music field that’s
why our main focus is youth
3. Organizational feasibility:
We are 4 equal partners:
Hasinasadiqkhan
(Management)
Asadsiddique
(MarketingManager)
Saadali
(OperationsManager)
(Helper)
Anam mustafa
(FinanceManager)

7. Hasina Sadiq Khan CEO(Management)
Asad Siddique Marketing Manager
Saad Ali Operations Manager (Audio engineer)
Anam Mustafa Finance Manager
Hsina sadiq khan is an MBA student and has experience in managing the affairs and scheduling the
things. She will be responsible for the scheduling the jamming and recoding secession of our customers.
Asad Siddique is an MBA student and has experience of marketing. Being a marketing manager he will
try to promote our studio through online advertising, Face book, and radio and by word of mouth. He will
also approach those customers who are not aware of such cost effective studio in their locality which
gives them best quality of sound with comparatively low rates.
Saad Ali is also an MBA student and will be responsible for operations i.e. how we can minimize cost,
which locations and customer will best suits us and how to facilitate them with our innovative sound
recordings.
Anum Mustafa is also an MBA student and has experience of 1.5 years in ideas a society of UCP as a
president. She is responsible for all the financials of our business and also fined investors who can finance
us so we can expand our business and will try to bring investors.
Porter’s Five Forces Model:
A complete analysis of the profit potential of a particular industry can be determined by conducting a
“Competitive Forces Model” analysis:.
1. Bargaining power of Suppliers:
Music producer for artists and internet services providers including website management companies are
the suppliers for Electric and Music Industries. For signing of Artists case,the bargaining power can be
high as it is very difficult to sell for a record label. In contrast,Web developer case,the bargaining power
can be low as the competition in the market is growing promptly.
2. Bargaining power of Customers:

8. The bargaining power of customers is getting higher due to the fact that competition and online piracy is
increasing. To cope with this force,the studio has to use promotions such as discounts and draws in order
to attract customers.
3. Threat of New Entrants:
Amid the digital music market era,the threat of new entrants always remains at a high level which can
provide similar services like us. To consider the entrance into the digital music market of the high ranking
online brands such as Amazon and eBay with the reputable brands such as Walmart, the competitive field
is increasingly being threatened.
4. Threat of Substitutes:
The substitute for music industry is pirated music which offer free of charge music. Due to the fact that
the choice of a customer to purchase and to download music is remaining; the threat of substitutes is very
high.
5. Industry Rivalry:
It is high competitive in digital music industry as there are a huge number of competitors. Each player in
the market tries to attract customers by offering various promotions; therefore, there is high threat for
EMI.
After using the five forces analysis for EMI, it found that the ability to generate high profits in the digital
music industry is difficult. Alternatively, there is the probability to penetrate the market by lower margins
in order to generate scale based profits.
Key success factors
The key success factors in the EMI are the:
 Price
 Service differentiation
We will be focusing on each one of them to sustain in the market.

9. 1) Price:
When people will feel that they are having better and quality services than what they are actually paying
then they will feel satisfied.
2) Service differentiation:
We are providing a unique service which is not present in the market at the moment that is we have
demos of all the registered musicians and we give choice to our customer to choose whoever they want
for them to play.
Competitor analysis
There are severalmusic studios in Pakistan but the studios in Lahore are our competitors such as
SACHAL MUSIC,GM STUDIOS, MAANN STUDIOS,XS STUDIOS,WALNUT STUDIOS. These
are our main competitor which are also providing good services but in high prices and they are not giving
any choice to the customer to facilitate them. When we will enter in the market we will provide low cost
recording to our customer with best quality which is our competitive advantage and also we have demos
of all the registered musicians and we give choice to our customer to choose whoever they want for them
to play which will provide a reasonable platform upon which they can build and pursue their musical
careers and get known in the world of music art.
Positioning
Tagline ofCompany
“Beat the strings”
The tagline of our studio is beat the strings, it show the passion for the music. It will create an urge for the
in the mind of customers who are interested in making their dreams come true in the world of music art.
Market Analysis

10. 1. Product/Service
We have introduced a music studio which is a platform for the musicians where we will be recording
sound tracks for our customers. We have different packages regarding sound recording and we also
providing freedom of choice to our customer for selecting the musician they want. Musician are registered
and we have their demos in which they had played different instruments so when a customer wants to
record a track, he or she have choice to select the musician to whom they want for them to play. Aim of
our studio is not to gather money it’s just providing customer with quality services.
2. Price
We have different packages for recordings as I said earlier that our focus is not to earn profit it’s just to
facilitate our customer with quality services. The price starts from R.S. 10000, which is affordable for
every person who have urge to record their covers or sound tracks. We are going to charge a reasonable
price in the rest of the packages so that everyone would be tempted to record the music.
3. Placement
We will start our studio in “Johar Town” as it is the main hub for the universities. We have chosen this
location because we are also targeting student s and they will have an easy access to our studio
4. Promotion:
We will promote our studio through e-marketing and will make our page on Facebook, and will also
promote our studio by pasting information regarding studio in different universities. Customer feedback is
really important for us that are why we will also ask for their feedbacks from our customers so that we
may know how we are doing our work.
Target market
Target market is the most important thing in launching a new product. There are a lot of studios but their
prices are really expensive and students and most of the people cannot afford it. We are basically

11. targeting young generation as they are very much in to music now days and also comprised of 60.3% of
the population and youth are music lovers, that’s why our main focus is on solving their problem.
Value chain
a) Human Resource Management:
In HRM department we have four young and energetic people who are fully devoted to their assigned
duties. Hsina sadiq khan has experience in managing the affairs and scheduling the things. Asad Siddique
has experience of marketing. Being a marketing manager he will try to promote our studio through online
advertising, Facebook, radio and by word of mouth. Saad Ali will be responsible for operations i.e. how
we can minimize cost, which locations and customer will best suits us and how to facilitate them with
our innovative sound recordings. Anam Mustafa has experience of 1.5 years in ideas a society of UCP as
a president. She is responsible for all the financials of our business.
b) Infrastructure
The Infrastructure of Beat’s studio is fascinating and charming. Our studio is located in H3, Johar town,
Lahore. Ideal colour schemes,pleasurable lighting , comfortable sitting arrangement,trained staff and
their proper division of work, art interior beautiful and wooden rooms for the jamming and recording
sessions.
Strategic process :
Input Process Output
Word of mouth
Social media Monday-Thursday Final product
Jamming sessions In form of CD, DVD, USB or Social media
Friday-Saturday Advertisement
Customer Recording days

12. Strategic Assets
1. Strategic Resources:
We are using best quality of mixer and sound recorder so that we can facilitate our customer with
the maximum range. Infrastructure of our business is versatile as each recording session i.e.
jamming and sound recording is scheduled so there will be no ambiguity regarding jamming or
recordings. Musicians have their own musical instruments with whom we made contact per
recordings so basically we are using musicians musical instruments it will also reduce our cost
and can increase the productivity and passion in the mind of musician because most of the
musician have attachment to their instruments

13. 2. Competitive advantage:
Beats studio’s competitive advantage relies in our ability to position as a strategic ally with our
customers. The company’s reputation of being trustworthy and reliable will be a key factor by building a
business based on long standing relationship with our clients. The longer the relationship, the more we
will help our clients understand what we offer them and why they need it. Our audio engineer will
establish strong relationships with clients to ensure that they are satisfied because it aids us in generating
future business. Our organization operates under a business philosophy that specialized customer service
is the best way to attract more clients. We are also giving choice to our customer of selecting to whom
they wanted to play for them; this is also our competitive advantage.
Beats studios also recognize the opportunity to provide jamming sessions to young aspiring adults. This
approach tends to get the attention of local young aspiring musicians which is the best way to satisfy our
customers in the long term and bring the best out of clients.
3. Core competency
Studio which are our competitors, providing good services but in high prices i.e Rs.30000/- per recording
and they are not giving any choice to the customer to facilitate them. When we will enter in the market we
will provide low cost recording to our customers that starts from Rs.10000/- but with best quality which is
our competitive advantage and also we have demos of all the registered musicians and we give choice to
our customer to choose whoever they want for them to play which will provide a reasonable platform
upon which they can build and pursue their musical careers and get known in the world of music art.
Partnership network
 Outsourcing/ Insourcing :
 We are outsourcing musician who can play any kind of musical instrument. We are
providing a unique service which is not present in the market at the moment that is we
have demos of all the registered musicians and we give choice to our customer to choose
whoever they want for them to play. In this way we are giving value proposition for two
customer first one is the singer who wants to sing and the other one are the musician who
are offering their services for a price

14. Customer interface
 Support:
 Beats studio has a healthy relationship with the customers. One of the most
important elements of customer interface is the target market that who exactly are
the customers of the studio. We are basically targeting university and college students
as interested and talented youngsters have urge to do something in music field that’s why
our main focus is youth this is the only reason for a studio to exist is its customers.
Our musician are very important source for conveying the information to others, it
also include the channel we are using for interacting to our customers i.e. social
media and pamphlets and word of mouth. Our studio generally get benefit from
having a clear target market because of the specifically of the targeted customers, it
can focuses on its marketing and promotional campaign and it can build up profound
core competencies pertaining to its specific market place.
 Pricing:
 We have set low prices to gain a large maker segment. Our competitor which are also
providing good services but in high prices and they are not giving any choice to the
customer to facilitate them. We are giving value proposition for two customer first one is
the singer who wants to sing and the other one are the musician who are offering their
services for a price. Musicians who are playing instruments are hired on contract basis
are getting Rs2000/- per recording and there are 4 recordings a week that means that they
can possibly earn Rs32000/- per month from us.
Pricing Packages
We have variety of pricing packages for our customers so they can avail and choose according to their
budget, which is convenient for them. We are offering 5 different packages to our customers. Packages
which we are offering are as follows.

15. Package Price Instrument
Starter Rs7000/- The person will play for itself
Economical Rs10000/- Guitar
Terbuka/Drum
Bronze Rs15000/- Guitar
Drum
Violin/Piano
Silver Rs20000/- Guitar
Drum
Piano
Bass guitar/Violin
Platinum Rs25000/- Guitar
Bass guitar
Violin
Piano
Drum/Terbuka
Tornado Rs30000Rs/- Guitar
Bass guitar
Electric guitar
Piano
Cello
Drum/Terbuka
VRIO
Valuable
Beats studio has strong relationships between singers and its musicians that are the most valuable
resources of Beats studio. No large amount of investment is required for this purpose but it needs
efforts to build up the brand name for a positive impression in its potential customers’ mind, so

16. do the relationship with the musician is very important. Procuring the resources is time
consuming and these resources cannot be purchased they are earned through devotion, dedication
and determination.
Rare
The differentiate services that are available in Beats studio are not easy to be found in its
competitors which make a rare resource for the studio. We are also giving choice to our customer
of selecting to whom they wanted to play for them, this is also our competitive advantage
However, and the resources can only help the studio outperform the local competitors that doing
the business in the same.
Costly to Imitate
Beats studio is doing their business on two differentiated points i.e. low cost and giving choice
to our customer of selecting to whom they wanted to play for them. It is a very costly process for
the other competitors but the our studio is based on these two factors which are imitable. If
someone tries to copy our points it will take a longer period for them to do so.
Organizing
Beats studio reputation of being trustworthy and reliable will be a key factor by building a
business based on long standing relationship with our clients. All the departments which are HR
department, marketing department, finance department and audio engineer are low cost and
performing their assigned duties very effectively.
Core competency:
Studio which are our competitors, providing good services but in high prices i.e Rs.30000/- per
recording and they are not giving any choice to the customer to facilitate them. When we will
enter in the market we will provide low cost recording to our customers that starts from
Rs.10000/- but with best quality which is our competitive advantage and also we have demos of
all the registered musicians and we give choice to our customer to choose whoever they want for

17. them to play which will provide a reasonable platform upon which they can build and pursue
their musical careers and get known in the world of music art.