Taco Bell and Charity Water are organizations that effectively use internet marketing. Taco Bell, an American fast food chain that generates $2 billion annually, engages over 200,000 users on Snapchat and employs social media and digital advertising. Charity Water, a top 10 global charity that has raised $93 million for clean water initiatives, partners with YouTube creators and leverages social media platforms. Both organizations are influenced by trends of image-centric networks and increasing mobile usage.