Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

Facebook: is it worth it?

Laying out the 'why' and 'how' of social media success, especiallly Facebook strategy and tactics. These slides are visual support for lengthy remarks, so get in touch if you have questions! Thanks!

  • Loggen Sie sich ein, um Kommentare anzuzeigen.

  • Gehören Sie zu den Ersten, denen das gefällt!

Facebook: is it worth it?

  1. 1. Facebook Is it worth it?
  2. 2. Here we go… 1. Attention and trust 2. Word of mouth 3. Facebook strategies and tactics 4. Your questions!
  3. 3. 2017 Photo? Stats?
  4. 4. Trust
  5. 5. Credibility
  6. 6. Influence
  7. 7. Recommended reading
  8. 8. Word of Mouth 1. WOM: sharing something interesting and valuable 2. WOMM: Business action that earns a recommendation In short, be remarkable.
  9. 9. WOMM: what’s it worth? • Drives average 13% sales • Amplifies paid media by 15% • Impacts immediately • Offline produces 2/3 impact; online 1/3 • Valued at 5+ paid impressions • MAKES YOU BETTER!
  10. 10. WOMM readiness 1. Listen 2. Be affected by what you hear 3. Respond to what has affected you 4. Engage, equip and empower
  11. 11. WOM triggers How can you help people be awesome? • Help me help others • Let me associate my name with yours • Give me something I can give away Fulfill my need to belong
  12. 12. WOMM activations Advocates and Ambassadors
  13. 13. “Influencers”
  14. 14. millennials
  15. 15. You know this stuff, right? • Multi-platform network with Groups and Pages • Apps including Messenger and Instagram • Advertising using behavioral targeting and an Audience Network
  16. 16. “Now, witness the fire power…” 1.66 billion mobile users, including about 80 percent of US adults who spend an average 6 hours/week on the platform
  17. 17. “Kids don’t use Facebook”
  18. 18. “Not relevant to our market” Facebook: 48 clicks at $1.31 per click LinkedIn: 17 clicks at $5.50 per click
  19. 19. Obstacles!
  20. 20. Do you have? 1. Products/services that deliver 2. Excellent customer service 3. Culture and capacity 4. Budget for advertising 5. A website that converts leads
  21. 21. “What about Iowa?”
  22. 22. Strategy matters You’re paying for attention! What are you going to do with it?
  23. 23. Strategy matters • You’re paying for attention! – Survey data – Organic reach (volume problem, sovle with ranking) – Reach via employees, customers and partners!
  24. 24. What’s working now Do customers need help making a purchase? Do customers want to share their purchase? Can you generate a return on paid reach?
  25. 25. About those ads… 1. Conversion happens outside Facebook 2. Your data makes a difference 3. It’s DIY-simple now
  26. 26. Measurement! 1. Online metrics =/= ad effectiveness 2. Indirect measures matter 3. Direct measures matter more
  27. 27. Megabus.com
  28. 28. Calvin Community
  29. 29. 1. People most want to connect with peers 2. Give people reasons and they’ll tell a story 3. Facebook can help get this done Summary
  30. 30. Facebook: Yes, it’s probably worth it (and Instagram, too)

×