Fi Bendall

Sydney, NSW Australia

Director

Technology / Software / Internet

Fi Bendall is the Managing Director of Bendalls Group, a team of highly trained digital specialists, i-media subject matter experts and developers. Her business leads some of Australia’s most successful digital business strategies. Fi is an expert and pioneer in digital strategy and one of Australia’s most respected thought leaders in the digital space. With over 20 years experience in the digital sector over three continents; Fi has a depth of understanding unique to Australia. After beginning her career in the consumer electronics industry, Fi moved into developing key digital strategies in London and New York for large companies such as BBC and Virgin. During this time she buil...