Today's digital consumer is a generation NOT dependent on age. The use of Content Marketing, Social Media and SEO allow us to put our products and services in front of the Connected Generation consumer in their time of need. Are you capturing the Connected Generation consumer?

1. Marketing to
The Connected
Generation

2. We are no
longer the
Gatekeepers
of our
Expertise

3. 3
46% of
Daily
Internet
Searches are
for
Products
and Services
20% of which
are Local
Business
Searches...

4. 4
We
must
capture
these
searches
to grow
our
business

5. 5
The consumers performing
these searches are the
Connected
Generation...

6. 6
Text
This is the Connected Generation

7. 7
This is the Connected Generation

8. 8
This is the Connected Generation

9. The Connected Generation
communicates, builds
relationships and makes
buying decisions using
digital and social media.

10. 10
...age does NOT matter when marketing
to the Connected Generation.

11. The
Connected
Generation
does
NOT
use
the
Phone
Book.

12. and
resist
traditional
Interruption
marketing

13. 13
86% of
all TV
Viewers
Skip Ads

14. The Connected Generation chooses you...
...on their own time
...based on their own research and
...their own belief in value your business provides.

15. 15
In order to be chosen,
we must first be found...

16. 16
It all starts with...

17. 17
Google
Rewards
Those
Who
Serve
the
Connected
Generation

18. The Connected Generation
communicates, builds
relationships and makes
buying decisions using
digital and social media.

19. Are you capturing the
Connected Generation?
19

20. Content Marketing that
Captures the
Connected Generation
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21. I am Ryan Hanley
• Director of Marketing, CIC
– The Murray Group Insurance
Services, Inc
• Creator of
– Content Warfare Blog
– www.RyanHanley.com
• Producer of
– The Content Warfare Podcast
– www.ContentWarfarePodcast.com