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1 von 75
JEROEN VAN DER
SCHENK
RONALD VAN DEN HOFF
TIME

SPACE

MATTER
“ The assumptions on which the
           business
 has been built and is being run
     no longer fit reality…”

          Peter Drucker




                                   Coase Ceiling

                                    Ronald Coase
HIGH




              *




LOW


       2000                 2009
                  * Edelman Trust Barometer
* Forrester Research
* “Here comes everybody”, Clay Shirky, 2008
VIRTUAL SOCIAL NETWORKS:
“WEBTRIBES…”
SOCIAL                   :   HYVES
BUSINESS                 :   LINKEDIN
SOCIO-BUSINESS: MINDZ.COM


SERIOUS GAME :               WORLD OF


                             WARCRAFT
(MMORPG:
Massively Multiplayer Online Role Playing
Game)
CONNECTIVITY
 OF
 INFORMATION
                                                  Intelligent web
                                                                    WEB 4.0
                                                                    2020-2040
                                               Web OS

                               Semantic web        WEB 3.0
                                                   2010-2020



                Social commerce*
        Social functionality       WEB 2.0
                                   2000-2012
   Social relationship


                    WEB 1.0

           PC ERA


*FORRESTIERS RESEARCH                     CONNECTIVITY OF PEOPLE
VAN WAARDE KETEN

NAAR WAARDE NETWERK
ORGANIZATION
MANAGEMENT
     &
 EMPLOYEES
:             SAMENWERKEN IN DIALOOG
                                    Share product
                                       images

                                  Share with friends
      Customers who
    bought this book also         Average customer
           bought                      review

      External reviews            Amazon.com sales
                                       rank


      Books on related
          topics
    Customers were also
        interested in               Customer tags

     What do customers
    buy after viewing this          Rate this item
             item

         Customers                Customer reviews
         discussions
                                 Most helpful reviews
         List-mania




        Guide-mania

                                    Customers who
                                 bought items in your
                                 history also bought…
VERZET GEVESTIGDE ORDE:

BEROEP COLLECTIVITEIT

BEROEP OP MONOPOLIE

VAST IN EIGEN
REGELGEVING

TERUG NAAR OUDE
SPEELVELD

PRIVACY    INFORMELE GEDRAGSCODES
96%
16
     17
*SURVEY Q4 2008 MULTISCOPE / FOUNDATION COPYRIGHT & NEW MEDIA
“De grenzen van de feitelijke handhavingmogelijkheden van het auteursrecht
 lijken dan ook in zicht te komen”. Commissie Gerkens
Netherlands 13354
- GEEN VERGADERZALEN MAAR
VERGADERSTOELEN…
- GEEN UNIFORME VOORWAARDEN…
- 24/7 TOEGANKELIJK, BEHEER
ZELF RESERVERINGDETAILS…
- ZALEN AFGESTEMD OP GEBRUIK…
- SUPPLIERS HALEN ZELF
“BESTELLINGEN” OP…
- COMMUNICATIE VIA SOCIALE
MEDIA…
Seats2meet Plaza:
    www.mindz.com

   Social network:
  www.frisinjehoofd.nl

   Personal blog(s)
www.ronaldvandenhoff.nl


  “ikwilmeedoen.nl”


  Corporate blog(s)


       Reviews:
www.meetingreviews.com


   Twitter fountain



        Hyves,
       Linkedin
      Facebook,
       Youtube
         Flickr
       Delicious
      Slideshare
“TO BE OR NOT TO BE”
       IS NO LONGER THE
           QUESTION




 WHO DO YOU WANT TO BE?




          WHO ARE YOU?



BRANDING*

“RANGE OF ACTIVITIES TO CREATE, TO FACILITATE, TO MANAGE & TO EVALUATE CONTACT
OPPORTUNITIES (TOUCHPOINTS) & EVENT DRIVEN COMMUNICATION WITH STAKEHOLDERS,
RESULTING IN UNIQUE AND CONSISTENT STAKEHOLDER EXPERIENCES, THUS OPTIMIZING THE
PROCES OF MEETING & CONNECTING”.
* Ronald van den Hoff 2007
PROXIMITY MARKETING

   R.F.I.D. TECHNOLOGY
    RADIO FREQUENCY IDENTIFICATION
                    IDENTIFICATION


                               &
              BLUE TOOTH
ARA: Enterprise2.0
ARA: Enterprise2.0
ARA: Enterprise2.0
ARA: Enterprise2.0
ARA: Enterprise2.0
ARA: Enterprise2.0
ARA: Enterprise2.0
ARA: Enterprise2.0
ARA: Enterprise2.0
ARA: Enterprise2.0
ARA: Enterprise2.0

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ARA: Enterprise2.0

  • 3. “ The assumptions on which the business has been built and is being run no longer fit reality…” Peter Drucker Coase Ceiling Ronald Coase
  • 4.
  • 5. HIGH * LOW 2000 2009 * Edelman Trust Barometer
  • 6.
  • 8. * “Here comes everybody”, Clay Shirky, 2008
  • 9.
  • 10.
  • 11.
  • 12. VIRTUAL SOCIAL NETWORKS: “WEBTRIBES…” SOCIAL : HYVES BUSINESS : LINKEDIN SOCIO-BUSINESS: MINDZ.COM SERIOUS GAME : WORLD OF WARCRAFT (MMORPG: Massively Multiplayer Online Role Playing Game)
  • 13. CONNECTIVITY OF INFORMATION Intelligent web WEB 4.0 2020-2040 Web OS Semantic web WEB 3.0 2010-2020 Social commerce* Social functionality WEB 2.0 2000-2012 Social relationship WEB 1.0 PC ERA *FORRESTIERS RESEARCH CONNECTIVITY OF PEOPLE
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24. VAN WAARDE KETEN NAAR WAARDE NETWERK
  • 25.
  • 26. ORGANIZATION MANAGEMENT & EMPLOYEES
  • 27. : SAMENWERKEN IN DIALOOG Share product images Share with friends Customers who bought this book also Average customer bought review External reviews Amazon.com sales rank Books on related topics Customers were also interested in Customer tags What do customers buy after viewing this Rate this item item Customers Customer reviews discussions Most helpful reviews List-mania Guide-mania Customers who bought items in your history also bought…
  • 28.
  • 29.
  • 30. VERZET GEVESTIGDE ORDE: BEROEP COLLECTIVITEIT BEROEP OP MONOPOLIE VAST IN EIGEN REGELGEVING TERUG NAAR OUDE SPEELVELD PRIVACY  INFORMELE GEDRAGSCODES 96%
  • 31. 16 17
  • 32.
  • 33. *SURVEY Q4 2008 MULTISCOPE / FOUNDATION COPYRIGHT & NEW MEDIA
  • 34. “De grenzen van de feitelijke handhavingmogelijkheden van het auteursrecht lijken dan ook in zicht te komen”. Commissie Gerkens
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47.
  • 49.
  • 50. - GEEN VERGADERZALEN MAAR VERGADERSTOELEN… - GEEN UNIFORME VOORWAARDEN… - 24/7 TOEGANKELIJK, BEHEER ZELF RESERVERINGDETAILS… - ZALEN AFGESTEMD OP GEBRUIK… - SUPPLIERS HALEN ZELF “BESTELLINGEN” OP… - COMMUNICATIE VIA SOCIALE MEDIA…
  • 51. Seats2meet Plaza: www.mindz.com Social network: www.frisinjehoofd.nl Personal blog(s) www.ronaldvandenhoff.nl “ikwilmeedoen.nl” Corporate blog(s) Reviews: www.meetingreviews.com Twitter fountain Hyves, Linkedin Facebook, Youtube Flickr Delicious Slideshare
  • 52.
  • 53. “TO BE OR NOT TO BE” IS NO LONGER THE QUESTION WHO DO YOU WANT TO BE? WHO ARE YOU? BRANDING* “RANGE OF ACTIVITIES TO CREATE, TO FACILITATE, TO MANAGE & TO EVALUATE CONTACT OPPORTUNITIES (TOUCHPOINTS) & EVENT DRIVEN COMMUNICATION WITH STAKEHOLDERS, RESULTING IN UNIQUE AND CONSISTENT STAKEHOLDER EXPERIENCES, THUS OPTIMIZING THE PROCES OF MEETING & CONNECTING”. * Ronald van den Hoff 2007
  • 54.
  • 55.
  • 56.
  • 57.
  • 58.
  • 59.
  • 60.
  • 61.
  • 62.
  • 63.
  • 64. PROXIMITY MARKETING R.F.I.D. TECHNOLOGY RADIO FREQUENCY IDENTIFICATION IDENTIFICATION & BLUE TOOTH