Top 10 Learning Questions : Analyzing Consumer Markets
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The document discusses factors that influence consumer behavior, including cultural, social, and personal factors. It covers concepts like subcultures, reference groups, social roles, and life cycle stages. Key psychological processes that influence consumer behavior are discussed, such as motivation, perception, learning, and memory. Models of motivation like Maslow's hierarchy of needs and Freud's theory of psychosexual development are also mentioned.
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Top 10 Learning Questions : Analyzing Consumer Markets
- 1. Analyzing Consumer Markets Rustie M. Fidel April 15, 2011 Top 10 Learning Questions for Chapter 06 : http://rustie27.blogspot.com/
- 3. Concept # 1 Influences of Consumer Behavior Cultural Factors Social Factors Personal Factors I’m muslim! I don’t buy that thing! I want the LV bag! It’s the bag of the ELITE! I want that swimsuit! That would fit my body! http://rustie27.blogspot.com/
- 6. Concept # 2 Subcultures Nationalities Religions Racial Groups Geographic Regions http://rustie27.blogspot.com/
- 9. Concept # 3 Social Factors Reference Groups Family Social Roles Statuses http://rustie27.blogspot.com/
- 12. Concept # 4 Personal Factors Age Self Concept Lifestyle Values Life Cycle Stage Occupation Wealth Personality http://rustie27.blogspot.com/
- 15. Concept # 5 Brand Personality Sincerity Excitement Sophistication Competence Ruggedness http://rustie27.blogspot.com/
- 18. Concept # 6 Key Psychological Processes Motivation Perception Learning Memory http://rustie27.blogspot.com/
- 21. Concept # 7 Motivation Freud’s Theory Maslow’s Hierarchy of Needs Herzberg’s Two-Factor Theory http://rustie27.blogspot.com/
- 24. Concept # 8 Perception Selective Attention Selection Retention Subliminal Perception Selective Distortion http://rustie27.blogspot.com/
- 27. Concept # 9 Consumer Buying Process Problem Recognition Information Search Evaluation Purchase Decision Post Purchase behavior http://rustie27.blogspot.com/
- 30. Concept # 10 Perceived Risk Functional Physical Financial Social Psychological Time http://rustie27.blogspot.com/
- 32. Analyzing Consumer Markets Top 10 Learning Questions for Chapter 06 : Rustie M. Fidel April 15, 2011 http://rustie27.blogspot.com/