Pareto & PR: How to get the most attention with very little
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PR advice from Sebastian Rumberg, former journalist, founder and now Head of Communications for Blinkist. Talk to him @rumberg on Twitter.
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Pareto & PR: How to get the most attention with very little
- 1. 2080 How to get the most with very little @rumberg 2080.co
- 2. Who is this for?
- 3. startups
- 4. no pr person or agency
- 5. basic understanding of your target audience
- 6. About me
- 7. Journalist
- 8. Head of Comms @blinkist
- 9. The Minimum PR cycle
- 10. W4 The minimum PR cylce
- 12. Your goal goes here.
- 13. 2 What‘s my interesting thing? This is not about you.
- 14. 3 Who should I talk to?
- 15. 4 What do I want them to do?
- 16. 20 minutes each With a little practice that‘s enough.
- 17. Engage. 3 to 10 people
- 18. Make it short.
- 19. Don‘t let go!
- 20. Repeat.
- 21. The whole thing once more
- 22. 1. What‘s my goal? 2. What‘s my interesting thing? 3. Who should I talk to? 4. What do I want them to do?
- 23. Think about it as a mini-experiments
- 24. The Power of Add ons
- 25. In case you have more time…
- 26. Create a bucket list
- 27. Plan in advance
- 28. Play time!
- 29. Launch Event Guest posts Opinion Pieces Customer Campaign Surveys Case Studies Infographics Events & Parties +1000 Speaking Gigs Pitching
- 30. but …
- 31. Say no! without a dedicated person to do it
- 32. Bits of Advice
- 33. The best PR happens offline
- 34. The one big secret:
- 35. Be helpful. Talk & Listen.
- 36. Talk & Listen. Often.
- 37. PR is a people business
- 38. Give before you take
- 39. Create a bucket list. I said that already, but it‘s really helpful.
- 40. Perfect? Never. I still suck at this.
- 41. Limit yourself. Creativity works best with boundaries
- 42. Steal shamelessly But don‘t just take.
- 43. Prepare to fail
- 44. Make Networking fun. Relax. It‘s a long way.
- 46. Our bucket list and Task Management Tool Trello.com
- 48. Journalist Database zimpel-online.de thanks to @oezlemburan
- 51. Todo app based on the Eisenhower matrix eisenhower.me
- 53. Extensive marketing plan & case studies The $100 Startup Thanks to Chris Guilllebeau
- 54. What does good PR look like? bit.ly/ballou-presentation thanks to @coletteballou
- 55. 5 tips to make tech journalists like you (more) bit.ly/5-tips-on-pr thanks to Ed Zitron
- 56. Hacking Kickstarter: How to Raise $100,000 in 10 Days (Includes Templates, E-mails, etc.) bit.ly/hacking-marketing thanks to @mikedelponte & @tferriss
- 57. 2080.co
- 58. @rumberg Free office hour for your questions.