Vision

3. ACKNOWLEDGEMENT
In the name of Allah, The Most Gracious, The Most
Merciful, All the praises and thanks to be Allah,
We give special thanks to the people who, one way
or another had shared in our activities
Dedicated to our teacher Ma’am Amna Haleem, our
parents and class fellows

4. Table Of Contents:
History
Mission
Vision
Leadership
Objectives
Sustainability
Products
SWOT Analysis
Competitors
Conclusions

5. I’m
Aamir
Shoaib
I’m
Tausiq ur
Rehman
I’m
Muhammad
Azeem

8. Where we Are
2013

12. McDONALD's PAKISTAN
 McDonald’s first restaurant
opened its door to the
people of Pakistan in
September 1998 in Lahore.
 This launch was met with
unprecedented enthusiasm
from the citizens of Lahore,
who are known for their
liveliness, vigour and
penchant for quality food.
 Karachi opened its first
restaurant a week after
Lahore.
Amin Lakhani

13. McDONALD's PAKISTAN
 There are now 27
restaurants in 8 major
cities of Pakistan.
 11 in Karachi, 1 in
Hyderabad, 10 in
Lahore and 1 in
Faisalabad, 1 in Kala
Shah Kaku, 1 in Sialkot,
1 in Islamabad & 1 in
Rawalpindi

14. Recent Opening

15. Mission statement
McDonald's brand mission is to "be
our customers' favorite place and
way to eat.
" Our worldwide operations have
been aligned around a global
strategy called the Plan to Win
centering on the five basics of an
exceptional customer experience –
People, Products, Place, Price and
Promotion.
We are committed to improving
our operations and enhancing our
customers' experience.

16. Vision statement
We aspire to end hunger one meal
at a time by providing low cost- high
quality nutritional food globally.
Corporate Responsibility Statement
McDonald's 2013 Corporate
Responsibility Report
It all comes down to the
food. That’s what McDonald’s
is all about. The food we
serve…how and where we
serve it…the welfare of our
employees and our suppliers’
employees…where the
food comes from…and so
much more. Running
restaurants is a multi-faceted
endeavor, but ultimately, it all
comes back to the food.

17. Leadership
Our rich history began
with our founder, Ray
Kroc. Today, our talented
executives continue to
build on his legacy,
ensuring the Golden
Arches will shine for
years to come.

18. Don Thompson CEO
President and Chief
Executive Officer
Jose Armario
Executive Vice
President,
Worldwide Supply
Chain, Development,
and Franchising
Steve Easterbrook
Executive Vice
President and
Chief Brand
Officer
Doug Goare
President,
McDonald's
Europe
Peter J. Bensen
Executive Vice
President and
Chief Financial
Officer
Gloria Santona
Executive Vice
President, General
Counsel and
Secretary
Tim Fenton
Chief Operating
Officer
Ken Koziol
Executive Vice
President and
Global Chief
Restaurant Officer
Richard Floersch
Executive Vice
President and Chief
Human Resources
Officer
Dave Hoffmann
President,
McDonald's Asia,
Pacific, Middle
East and Africa
Edgardo Navarro
President,
McDonald's
Latin America
Jeff Stratton
President,
McDonald'
s USA, LLC

19. Ray Kroc Formula for Success:
 Quality
 Service
 Cleanliness
 Value

20. Ray Kroc- Business Model
 Ray KrocDeveloped a
business model
known as “The
Three Legged
Stool.”
 Owner/Operator
 Suppliers
 Employees

21. Objectives
 Grow Market Share
 Create long-terms
profitable growth for share
holders.
 Maintain current debt-to
capital levels to 35-40%
 Reduce the percentage of
company owned units.
 Decrease selling, general
and administration expenses.

22. Sustainability
From the start, we've
been committed to doing
the right thing. Our
sustainability efforts
ensure that our business
practices and policies
continue our rich
heritage of making a
positive impact on
society.

23. Our Focus Areas
We always strive to be better
tomorrow than we are today. our
five focus areas
 Nutrition & Well-Being,
Sustainable Supply Chain,
Environmental Responsibility,
Employee Experience,
Community.

24. External Assessment

25. Internal Assessment

26. Products
 Fruit & Oatmeal
 Morning Platters
 Breakfast Meals
Meals Include Hash Browns and
Small Coffee
 Extra Value
Meals
Meals Include Medium
French Fries and Soft Drink
 Sweet Treats
 Mc Cafe Drinks
 Limited Time Specials
 Mighty Kids Meal
Includes Apple Slices &
Small French Fries
 Happy Meal
Includes Apple Slices &
Kids French Fries
 Salads
Grilled or Crispy
Chicken
 Dollar Breakfast Menu
 Dollar Menu & More
 Extra Value Menu
 Large Meals
Meals Include Large
French Fries and Soft
Drink

27. Products

28. SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats

29. Strengths
 Largest fast food market
share in the world
 Brand recognition valued
at $40 billion
 $2 billion advertising
budget
 Locally adapted food
menus
 Partnerships with best
brands
 More than 80% of
restaurants are owned by
independent franchisees
 Children targeting

30. Weaknesses
 Negative publicity
 Unhealthy food menu
 Mac Job and high
employee turnover
 Low differentiation

31. Opportunities
 Increasing demand for
healthier food
 Home meal delivery
 Full adaptation of its new
practices
 Changing customer habits
and new customer groups

32. Threats
 Saturated fast food
markets in the developed
economies
 Trend towards healthy
eating
 Local fast food restaurant
chains
 Currency fluctuations
 Lawsuits against
McDonald’s

34. Training & Development
• At McDonald’s we
believe in lifelong
learning. We provide
training and
development at all
levels to help you refine
your skills, grow in your
current position or
transition to a new role
in the company.

35. Hamburger University Facility
• In 1993, McDonald’s
invested $40 million in
Hamburger University, a
130,000- square foot
facility on an 80-acre
campus located at
McDonald’s Corporate in
Oak Brook, IL.
• 13 teaching room
• 300 seat auditorium
• 12 interactive education
team rooms
• 3 kitchen labs
• State of the art service
training labs

36. Global Industry Growth

37. Global Segmentation by Type
20 13
2013
2013

38. Competitors

41. Future Plans

42. Company Structure

43. Implementation

44. Evaluation

46. References
www.google.com/mcdonalds
www.yahoo.com/mcdonalds
www.facebook.com/mcdonalds
www.google.com/kfc