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Social media club v1.0

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Sukumar Rajagopal
Sukumar Rajagopal

Slides i used at the Social Media Club Chennai discussion on 1 May 2010. The title "Can Social Media Cross the Chasm?"

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Can Social Media Cross the Chasm? Sukumar Rajagopal Senior Vice President & Head of Innovation 1 May 2010 For the Social Media Club, Chennai
Watch the Stairs Video – 1 min :47 secs © 2010, Cognizant Technology Solutions. Proprietary & Confidential Link to video http://www.youtube.com/watch?v=2lXh2n0aPyw Video spotted via twitter.com/jeanneholm
- Our Social Media Journey © 2010, Cognizant Technology Solutions. Proprietary & Confidential Cognizant 2.0 - Infoworld 2009 Top 100 Projects Award Winner http://www.infoworld.com/t/it-management/top-100-it-projects-2009-860?page=0,3
ROI – Fortune at the Bottom of the Pyramid – A different view of the Enterprise ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2010, Cognizant Technology Solutions. Proprietary & Confidential ,[object Object],[object Object],[object Object],Img source: brainstuck.com
Consumers lead the Social Media Revolution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2010, Cognizant Technology Solutions. Proprietary & Confidential
But it is the Corporates that can get scale benefits if the chasm can be crossed. Will they? © 2010, Cognizant Technology Solutions. Proprietary & Confidential ,[object Object],[object Object],[object Object]
Applying Geoffrey Moore’s prescription – Example ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2010, Cognizant Technology Solutions. Proprietary & Confidential http://www.flickr.com/photos/annieinbeziers/3058706924/
Thank you

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Social media club v1.0

  • 1. Can Social Media Cross the Chasm? Sukumar Rajagopal Senior Vice President & Head of Innovation 1 May 2010 For the Social Media Club, Chennai
  • 2. Watch the Stairs Video – 1 min :47 secs © 2010, Cognizant Technology Solutions. Proprietary & Confidential Link to video http://www.youtube.com/watch?v=2lXh2n0aPyw Video spotted via twitter.com/jeanneholm
  • 3. - Our Social Media Journey © 2010, Cognizant Technology Solutions. Proprietary & Confidential Cognizant 2.0 - Infoworld 2009 Top 100 Projects Award Winner http://www.infoworld.com/t/it-management/top-100-it-projects-2009-860?page=0,3
  • 4.
  • 5.
  • 6.
  • 7.