Designs use objects to communicate messages that people interpret individually and culturally based on context. Effective design requires understanding what message you want to convey so you can craft objects and contexts that express your intended statement.

1. Design Language

2. Design Language
Objects express messages
● People build interpretations
– Individually
– Cultural
– Universal
Objects + contexts (including other
objects)

3. Question:
what do you want to
say with your design?

4. http://www.lge.com/us/laundry/

5. http://www.samsung.com/

7. http://www.ijdesign.org/ojs/index.php/IJDesign/article/view/43/14

8. The Language of Design: Theory and
http://www.ziba.com/Products.aspx?currentNav=2&pid=4
Computation by Andy Dong
Mazda Nagare design language
http://www.carbodydesign.com/archive/2008/05/29-mazda-nagare-design-language/

9. Statement:
“My design
communicates:
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