Intelligent tourist destinations are a recent development that came about as an extension of the «Smart Cities» concept — intelligent cities that use digital technology to improve quality of life and obtain «the best»: How to have the best urban transport? How to get the best exchanges (apartment rental, personalized advice, ticket sales, etc.) using blockchain technology? How to provide the best service by making the most of all the digital data produced? Join this session to plan your next trip: digital transformation.

1. Office fédéral de topographie swisstopo
Géodésie et Direction fédérale des mensurations cadastrales
Smart tourist destinations
the new reality ?
Raphael Rollier
Schweizer FerienTag
KKL Luzern – 23 / 24 April 2019

2. What is a Smart tourist
destination for you ?

4. Making sense of digital traces

5. In the space
Satellite

6. www.wegaw.com
© 2019 WeGaw Confidential.
7

7. What is the best track today
to do snowshoeing ?
SATELLITE TECH FOR
SMART OUTDOORS

8. In your pocket
Smartphone

9. Source @ Swisscom

10. Source @ Swisscom

12. Connected objects

13. Image @ bird.com
Image @ Pomoca et Gait up

14. One timer Occasional Loyal Addict

17. A shared platform for mobility data
The Finnish Government passed a new Act on
Transport Services that sets out that essential
data on transport services should be made open
1st of July 2018

18. Do you think that a shared data
platform should be created
for tourism?

19. Result of 121 votes
Yes
No

20. Building Digital Trust

21. Do you think that blockchain will
transform the tourism industry ?

22. Result of 113 votes
Yes
No

23. Source @ Richie Etwaru

24. Impact of the digital transformation
Improve
customer experience
Create new
business model
Simplify
processes

25. © Paléo / Pierre Descombes
Ticketing

26. Photos © Paléo / Pierre Descombes - Jacques Rattaz - Marc Amiguet
Issue of tickets for
stalls managers
Ticket management
for volunteers
Development of
a new marketplace
Experiment and learn

27. www.wegaw.com
© 2019 WeGaw Confidential.
29

28. Finding reliable travel recommendations
Local and personalized Interactive Reward system

29. Becoming the biggest decentralized
travel agency

30. Conclusion

31. For a Smart Tourism Destination
…you need Smart Data
Consolidated, dynamic and visual platform
Customer
Relationship Mgt
Satellite, Internet,
Open Data,..
Internet of
Things
Crowdsourcing
Value proposition
combining data sources

32. Contact raphael.rollier@swisstopo.ch
Discussion