Marketing Plan Presentation Spykar Oyo Rakesh

‘ OYO’ Spykar’s kidswear Marketing Plan Rakesh Ravindran

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Spykar Lifestyle Private Ltd ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],What are our intentions? Create strong consumer awareness for OYO 3 MARKETING OBJECTIVES Become the jeans wear expert in the kidswear segment through sizeable market shares Re-affirm the company’s title of market leader in product innovation and successful product launches .

Market Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object]

OYO “On Your Own” ,[object Object],[object Object],[object Object],[object Object]

Segmentation ,[object Object]

Targeting ,[object Object],[object Object],[object Object],[object Object]

Positioning ,[object Object],[object Object],[object Object],[object Object],[object Object]

Present Competitors ,[object Object],[object Object],[object Object],[object Object],[object Object]

PRICING DEPENDS ON ITS POSTIONING IN MARKET Fancy Discreet and elegant fashion Expensive Inexpensive Big bazar Fashion street & Local unorganised Gini & Jony OYO

Pricing Strategy ,[object Object],[object Object],[object Object]

FORECASTING DEMAND Based on Frequency of buying clothes.

CUSTOMER ANALYSIS Based on the type of bottom wear

Consumer Behaviour ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SWOT Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

New Product life cycle ,[object Object],[object Object],[object Object],[object Object],[object Object]

IMPLEMENTATION SCHEDULE ,[object Object],Jan Feb Mar Apr May Jun July Sep Oct Nov Dec Phase 1 Phase 2 Phase 3 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Marketing Plan Presentation Spykar Oyo Rakesh

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