The Future of Talent Sourcing for Staffing Agencies and RPOs

The Future of Talent Sourcing for
Staffing Agencies and RPOs
How to Ensure the Best Candidate Quality, Margins,
and Client Loyalty with Programmatic Job
Advertising
1

Staffing Agencies and RPOs are Currently Under a LOT of Stress
© 2017 - 2020 All Rights Reserved 2
62%
talent acquisition professionals said the
outbreak had negatively impacted their
company’s ability to hire according to plan.

3
Job seeker behavior is in a constant state of flux
Search term Change Q2 vs Q1
Retail -5%
Waitress -77%
Chef -40%
Agriculture -65%
Farm -65%
Marketing 29%
Telemarketing 37%
Search term Change Q2 vs Q1
Remote 531%
Full time -90%
Part time -67%
Epidemiologist 140%
Medical Reviewer 312%
Medical assistant 35%
Registered Nurse 150%
© 2017 - 2020 All Rights Reserved
(Source: Adzuna)

“My budget has been
reduced - and there is
still a lot of
uncertainty. How do I
fulfill my hiring goals
on time - without
getting more money?”
“I wish I had a crystal
ball. We really can’t
afford to pre-
purchase job postings.
I don’t want anything
to go to waste,
especially not right
now!”
“I don’t have the
resources / recruiters
to process this deluge
of organic applications
to find a few good
candidates.”
They are looking for new-age creative approaches to do more with less
MARGINS PREDICTABILITY PRODUCTIVITY

Traditional sourcing approaches are neither agile nor predictable
Inability to scale or migrate media
spend in real-time
Candidate screening at
scale is difficult
Lack of transparency: source-
to-hire
1
2
3
No learning or optimization
based on hire data
4
Acquire
Qualify
Accept
Place
This is MISSING!
The inability to apply learnings from
source-to-hire data to the top of the funnel
often results in frequent overspend with
the wrong sources.

What if you could . . .
Know where every marketing dollar goes
and use data to drive decision-making
Improve client loyalty by sourcing highly
qualified talent quickly and consistently
Scale and migrate media spend with
unprecedented agility (never overspend)
Increase margins without
compromising on hiring goals
Boost recruiter productivity with
automation and by prioritizing
more qualified applicants

Programmatic Recruitment Advertising
makes all of this possible.

In a nutshell, programmatic job advertising is . . .
The application of a machine-driven, rules-based
approach to buying recruitment media that ensures the
most relevant & effective:
Recruiting with meaningful ROI.THE RESULT?
Publishers:
across a
selection of
hundreds
Timing:
knowing what
works best
Rates:
avoiding over-
& under-spends
Traffic:
delivering the
right volume

Let’s do a quick poll!

Build an agile, transparent, and predictable talent sourcing funnel
Intelligent, automated
optimizations allocate spend
to best-fit publishers
Leverage data to prioritize
more qualified candidates
Acquire
Qualify
Accept
Place
1
2
3
Continuous Improvement and More
Predictable Outcomes
Constantly optimize your talent sourcing funnel
by effectively using “your” source-to-hire data.
Never overspend.
Track performance and cost for all
media for every job: from click to hire
. . . with programmatic job placement
Learning and optimization based
on hire data
4

Grow your margins and communicate greater value
. . . with better performance, transparency, predictability, agility, and innovation.
Media plan aligned with your KPIs
Know exactly which jobs are receiving
enough native traffic, and which jobs
need to be sponsored
Migrate non-performing media spend
to other channels in real-time
Make your recruitment teams wildly
more productive

Intelligence Activation Insights
“Learned” Intelligence
Requirements for a solution to be truly “programmatic”

Questions to ask your Programmatic Platform Provider

Supported online recruitment marketing channels
Can you buy and manage media across
all your required job boards?
Can you advertise your jobs (and
retarget candidates) on Google, social
channels, and the whole World Wide
Web using the same platform?
Can you manage your existing slots
and duration-based postings from the
same platform?
Social
Networking
sites
Search
Organic
Job sites
www

Segmentation and automation capabilities
Can you allocate budgets and goals at the
campaign, job group, and job levels?
Can you optimize and set up automation
rules and expansions down to the job level?
Can you view insights by campaign,
job group, and job?

Data and analytics
Can you track all your required metrics,
from click to hire, in one platform?
Can you track metrics across all your
online channels - job boards, search
engines, organic, and social, in one
platform?

17© 2017 - 2020 All Rights Reserved
Job application experience
Does your job application experience enhance
applies and click-to-apply conversions?
Can you retarget / re-engage relevant job
seekers that did not complete an application?
Can you optimize applications for all devices?

It’s time for one more poll!

Programmatic Success Stories

Hiring for
Trucking
Reduction in cost per hire
17%
Reduction in vacancy in
1st 6 months
20%
RESULTS • National carrier with 3 terminals struggling to hire
reefers, flatbed and hazmat drivers.
• Terminals experiencing 20%+ average vacancy rates.
• Hiring growing increasingly difficult.
Problem
Solution
• Implemented ads targeting active and dormant job
seekers within 50 miles of each terminal.
• Identified best job titles using intelligent, automated
A/B testing.
• Increased leads and decreased costs with automated
cost optimizations.

Hiring for Part-time
Delivery Drivers
A 90% decrease
$4 CPA
Down from 30 days
15-Day Hire
• Need to hire part-time delivery drivers within 15 days
of a new vacancy
• Experiencing a $40 CPA due to poor “Driver” job titles
and optimization strategy.
Problem
Solution
• Job description & geo-expansion > Machine-driven
algorithms to improve job title and add location.
• Network optimization - Algorithmic bid optimizations
+ adding social / search advertising

The Most Advanced Programmatic Job Advertising Platform
Unmatched Agility, Transparency, and Predictability

20-50%
lower cost per hire
Your recruiters can
accomplish their
goals in
50%
of the time
Up to
40%
higher click-to-
apply conversion
rates
Up to
2x
more qualified
applicants
With Joveo,
your world could look like this . . .

We have done this for the
world’s smartest recruiters . . .

We have done it
for top
staffing businesses,
RPOs, and ad agencies
globally . . .

Sign up for a FREE Demo!
www.joveo.com/demo

The Future of Talent Sourcing for Staffing Agencies and RPOs

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The Future of Talent Sourcing for Staffing Agencies and RPOs