10 Tips for Using LinkedIn

1. LOGO
10 LinkedIn Tips for
Your Local Business
Presented by: Royston Horton
+44(0)7867 556233
roy@roystonhorton.com
www.roystonhorton.com

2. Tip #1
Completely Fill Out Your Profile
 Fill out every field – put some
thought into it
 Add your image or company logo
 Use keywords where possible

3. Tip #2
Set up a Company Page on LinkedIn
 Only takes a few seconds
 It’s free
 Will help give you credibility and
connect with others

4. Tip #3
Get All of Your Employees on LinkedIn
 Make sure they list your company as
their place of employment
 Ask them to follow each other pages to
create a strong network for your brand

5. Tip #4
Join Groups and Participate
 Join LinkedIn groups related to your field
 Set aside time to communicate and
engage with locals in your area
 Answer questions, give advice; just be
active, but don’t over-promote your
business

6. Tip #5
Make Sure Your Profile is Set to Public
 If you want to generate more leads to
your business, this is crucial
 No one will find your business profile if it
is set to “private”

7. Tip #6
Give and Receive Recommendations
 Showcase your talents and abilities
when others recommend you
 Ask prior contacts to fill out a
recommendation form
 Return the favor by recommending
others as well

8. Tip #7
Use LinkedIn Events
 Create or attend events with this
awesome feature
 Hosting events is a great way to meet
potential customers
 Attending events is an effective way to
display your areas of expertise

9. Tip #8
Share Your Content on LinkedIn
 Send your LinkedIn followers to your
blog
 Always make sure the content you’re
sharing is your own
 As simple as providing a link back to your
blog

10. Tip #9
Ask and Answers Questions
 Go to LinkedIn “Answers” section to ask
and answer questions
 Build credibility, authority status, and
trust
 Could be potential customers there who
need what you have to offer

11. Tip #10
Be Consistent in Your Efforts
 Stay actively involved with your LinkedIn
account
 Posting once per month is not enough;
be persistent and consistent
 Always add fresh, unique content

12. LOGO
If you would like more information about
LinkedIn, contact me at 07867 556233
For a FREE Consultation
Royston Horton
+44(0)7867 556233
roy@roystonhorton.com
www.roystonhorton.com