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Innovations in AgTech (2019)

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New advances in AI, biotech, drone technology, IoT, and satellites have transformed the way food is produced, managed, and distributed. This presentation discusses the technologies, legal hurdles, and investment trends of the growing AgTech industry.

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Innovations in AgTech (2019)

  1. 1. AgTech ROGER ROYSE – ROYSE LAW FIRM, PC I R S C I R C U L A R 2 3 0 D I S C L O S U R E : T O E N S U R E C O M P L I A N C E W I T H T H E R E Q U I R E M E N T S I M P O S E D B Y T H E I R S , W E I N F O R M Y O U T H A T A N Y T A X A D V I C E C O N T A I N E D I N T H I S C O M M U N I C A T I O N , I N C L U D I N G A N Y A T T A C H M E N T T O T H I S C O M M U N I C A T I O N , I N N O T I N T E N D E D O R W R I T T E N T O B E U S E D , A N D C A N N O T B E U S E D , B Y A N Y T A X P A Y E R F O R T H E P U R P O S E O F ( 1 ) A V O I D I N G P E N A L T I E S U N D E R T H E I N T E R N A L R E V E N U E C O D E O R ( 2 ) P R O M O T I N G , M A R K E T I N G , O R R E C O M M E N D I N G T O A N Y O T H E R P E R S O N A N Y T R A N S A C T I O N O R M A T T E R A D D R E S S E D H E R E I N .
  2. 2. Roger Royse @rroyse00 | @royseagtech www.rroyselaw.com 2
  3. 3. R O Y S E A G T E C H I N N O V A T I O N N E T W O R K The Eras of Agricultural Technology Innovation • Domestication • Industrial Revolution • Green Revolution • Information Age • AgTech Revolution 3
  4. 4. R O Y S E A G T E C H I N N O V A T I O N N E T W O R K Dynamics • Food Security • Consumerism • Labor • Market Forces • Funding 4
  5. 5. R O Y S E A G T E C H I N N O V A T I O N N E T W O R K Food Security: The Need for AgTech • Total population by 2050: 9 billion • 60-70% increase of food production needed to meet demand (UNFAO) • 50% increase in prices • 90% of crop production from higher yields on existing farmland • More output, fewer inputs 5
  6. 6. R O Y S E A G T E C H I N N O V A T I O N N E T W O R K By 2050 • 9 billion people • 100% more food consumption • 70% from technology 6
  7. 7. R O Y S E A G T E C H I N N O V A T I O N N E T W O R K Consumerism • Grow local movement - Convenience - Year-round food - Urban and vertical farming - Waste, transport, packaging • Transparency - Supply chain • Sustainability - Water, precision • GMO and gene editing • Environmental • Animals and protein • Growing middle class • China 7
  8. 8. R O Y S E A G T E C H I N N O V A T I O N N E T W O R K Farm Labor “Larger farms usually perform better financially […] The differences reflect lower costs per unit of production and not higher revenue. In turn, larger farms appear to be able to realize more production per unit of labor and capital.” * “The average number of hired farmworkers has steadily declined over the past century, from roughly 3.4 million to just over 1 million.”* 8 *Statements from the USDA Economic Research Service
  9. 9. R O Y S E A G T E C H I N N O V A T I O N N E T W O R K Shortage of Farm Labor • Poor working conditions, back-breaking work • Fewer undocumented migrants coming to the US • No suitable alternative workforce • Decreased supply, increased cost 9
  10. 10. R O Y S E A G T E C H I N N O V A T I O N N E T W O R K Regulatory Effects on Labor Agriculture = low margin industry Who absorbs cost? • Consumers? • Farmers? Raised minimum wage ($15 by 2022) • Competitive wage: >$15 • Farms still lose 5-10% of crop production due to lack of labor Overtime regulations • Gov. Jerry Brown signed bill in September 2016 to be implemented by 2022 Immigration • 2015 glitch in seasonal worker visas delayed arrival of legal farm laborers in US • Competition with other sectors for visas (H2-A ag guest worker program v. H1-B tech visa) 1 0
  11. 11. R O Y S E A G T E C H I N N O V A T I O N N E T W O R K Regulatory Effects on Labor 1 1
  12. 12. R O Y S E A G T E C H I N N O V A T I O N N E T W O R K Markets: Agriculture Economy • Average farm in California is a __$6 million to $10 million business • California’s agriculture industry is a __$46 billion per year industry • In 2012, 70% of all farms had internet access 1 2 California is at the cutting edge of innovation within the agriculture sector, from water use efficiency to research advancements and product development. Through social media and the information age, we have the power to transform people’s relationship with government in a positive way. Secretary Karen Ross, CFDA
  13. 13. R O Y S E A G T E C H I N N O V A T I O N N E T W O R K Funding AgTech: Key Stats for 2018 1 3
  14. 14. R O Y S E A G T E C H I N N O V A T I O N N E T W O R K 1 4 Source: AgFunder Funding AgTech
  15. 15. R O Y S E A G T E C H I N N O V A T I O N N E T W O R K Investment Sources • Angels • Venture capitalists • Corporate ventures • Farmer-backed funds • Private equity • Accelerators/incubators • Universities • Government • SBIR • USDA 1 5
  16. 16. Part 2: Ag Technologies
  17. 17. R O Y S E A G T E C H I N N O V A T I O N N E T W O R K Older Ag Innovations • Combines • Soil cultivators • Harvesters • Strawberry • Tomato • Oranges • Almond sweepers • Mechanical spinners • Produce sorter 1 7
  18. 18. R O Y S E A G T E C H I N N O V A T I O N N E T W O R K New Innovations in AgTech • Blockchain • Precision Agriculture • Big data and analytics • Molecular and cell biology • Soil • Drones and satellites • Farm management • Supply chain • Mobile • Social media 1 8
  19. 19. R O Y S E A G T E C H I N N O V A T I O N N E T W O R K Precision Agriculture Allows farmers to determine when, where, and what to plant with an extreme level of accuracy. Automated three-step process 1. Collect information 2. Creates a soil (field) map to analyze 3. Combines soil and yield information Today, precision ag provides: • Satellite navigation and guidance • Monitoring and mapping of yields • Live soil information through sensors installed in vehicles • Crop information through drones, bots, and satellites • Water and grow equipment • Farm management and decision support 1 9
  20. 20. R O Y S E A G T E C H I N N O V A T I O N N E T W O R K Base Ag Tech: Gathering Data Yield monitors • Instantly records and displays crop yields from farm equipment Global positioning systems (GPS) • Pinpoints exact locations of crops • Produces precise maps (grid soil sampling), marking exact latitude and longitude on a gridded map Remote sensing (RS) • Data collected through satellite imagery • Determines health and vigor of growing crops • Provides better agricultural survey of field than manual sampling Geographic information systems (GIS) • Maps data and analyzes relationships between factors (Soil types, fertilization levels, crop yields, etc.) in user-friendly way Variable rate technology (VRT) • Any tech that allows producers to vary the rate of crop inputs 2 0
  21. 21. R O Y S E A G T E C H I N N O V A T I O N N E T W O R K Big Data, Analytics, and IoT in Precision Ag Collects vast amounts of data • Requires advanced technologies to analyze Uploads results to the cloud • Provides real-time information on land and crops to farmers Allows for better growing decisions • Farmer management benefits Ownership, access, use, and control of Ag data is an important topic Report times • Batch • Monthly • Weekly • Daily • Hourly • Near real time • Real time 2 1
  22. 22. R O Y S E A G T E C H I N N O V A T I O N N E T W O R K Farm Management, Sensing, and IT 2 2
  23. 23. R O Y S E A G T E C H I N N O V A T I O N N E T W O R K Social Media 2 3 The global agricultural community is: • Connected • Engaged
  24. 24. R O Y S E A G T E C H I N N O V A T I O N N E T W O R K Mobile Only (and Beyond) 2 4 The enterprise potential of mobile is greater than today’s smartphone and tablet apps
  25. 25. R O Y S E A G T E C H I N N O V A T I O N N E T W O R K Other Trending Technologies • Machine learning • Satellite imagery • Sustainable protein • Big data • Food safety • Gene edited crops • Robotics • Plant sensors • Smart farm devices • Supply chain & analytics • eCommerce &subscription delivery • Farm to business marketplace & platforms • Infrastructure • Community building • Regulator guidance • Waste reduction & monitoring • Biological crop protection • Indoor agriculture • Soil health • Animal tech • Product procurement • Cellular agriculture • Plant and pest identification • UAVs 2 5
  26. 26. R O Y S E A G T E C H I N N O V A T I O N N E T W O R K Farm Tech Examples • Consider what can be automated? • Possibly Harvest, transport, sort, grade, inspect, or package • Automate the low skilled, more dangerous or unhealthy jobs and use current labor supply for more meaningful positions. 2 6
  27. 27. R O Y S E A G T E C H I N N O V A T I O N N E T W O R K Soft Robotics: Delicate Produce Gripper • “This is the most exciting project I’ve worked on in my career,” says Alan Applonie, President of Taylor Farms Pacific. • Octopus inspired robot fingers can handle delicate produce such as cherry tomatoes and strawberries without damaging them. • Taylor farms invested $1 million • HQ in Cambridge, MA 2 7 Video Demo
  28. 28. R O Y S E A G T E C H I N N O V A T I O N N E T W O R K Kray Technologies: Self- Piloting Agriculture Drone • Designed to replace aerial and ground sprayers at 1/10 the cost • Travels 70 MPH and enables farmers to spray up to 1,200 acres per day • Flies 1 meter above crops to reduce spray drift • Fully automatic and available 24/7 2 8 Video Demo
  29. 29. R O Y S E A G T E C H I N N O V A T I O N N E T W O R K Crop Enhancement: Sustainable Crop Protection • Developed a sustainable and environmentally friendly alternative to traditional pesticides. • CropCoat forms a film that modifies plant surfaces (leaves, stems, fruit, and seeds) to improve their resistance to pests and diseases. 2 9 Video Demo
  30. 30. R O Y S E A G T E C H I N N O V A T I O N N E T W O R K Teralytic: Soil Health 3 0 • Allows growers to easily monitor soil health. • Probes contain 23 sensors reporting soil moisture, salinity, aeration, respiration, NPK, air temperature, and humidity - at three different depths. • Requires minimal wiring. No Wi-Fi or internet connection needed. • Automatically sends alerts when sensors detect poor soil conditions for crops.
  31. 31. R O Y S E A G T E C H I N N O V A T I O N N E T W O R K AgBoost: Livestock Insights • Provides genetic profiles and assessments of livestock • Gives breeding suggestions, forecasting, lineage tracking, and nutrition recommendations • Data lives in the cloud 3 1 Video Demo
  32. 32. R O Y S E A G T E C H I N N O V A T I O N N E T W O R K Ganaz: Connecting Growers with Workers 3 2 • Enables employers to post jobs and connect with local farm workers. • Makes it easy to rehire workers from previous years. • Allows supervisors to draft and translate messages / instructions for workers. Video Demo
  33. 33. R O Y S E A G T E C H I N N O V A T I O N N E T W O R K FreshSurety: Freshness Reporting • Helps measure the freshness of produce with low cost disposable sensors. • Monitors and reports temperature, moisture, and metabolite data. • Allows measurement of cooling and packing performance, pre-shipment quality assessment and approval, in-transit quality tracking, and incoming acceptance based upon shelf life. 3 3
  34. 34. R O Y S E A G T E C H I N N O V A T I O N N E T W O R K Osmo: The Future of Shrimp Farming • Provides hardware and software for maximizing shrimp production. • Monitors dissolved oxygen, pH, NH3, nitrites, nitrates, turbidity, temperature, and salinity • Automates water quality and feed management to optimize shrimp growth rates. 3 4
  35. 35. Part 3: Legal
  36. 36. R O Y S E A G T E C H I N N O V A T I O N N E T W O R K Legal Issues • Farm data • Data and privacy standards • Drones - Benefits/problems - Legality • IP Issues • Antitrust 3 6
  37. 37. R O Y S E A G T E C H I N N O V A T I O N N E T W O R K Issues in Big Data Lack of data standards • No standard today • Makes data use/cooperation a challenge • AgGateway, Open Ag Data Alliance, etc. are working to solve this Data privacy and security Data ownership • Who owns the data? • Who controls the data? • Is there intellectual property in the data? 3 7
  38. 38. R O Y S E A G T E C H I N N O V A T I O N N E T W O R K Legal Issues: Data Ownership and Privacy Data ownership • The AFBF warned that companies collecting data from farmers may use it for their own commercial advantage in ways not foreseen by farmers • AFBF advised farmers to consider data ownership rights when storing data in the cloud Privacy • Environmental activist groups are demanding information and transparency from farmers. • With more data in the cloud, there is more information for them to request. • In 2012, the EPA released personal information on farmers following a FOIA request. Data can be sensitive; farmers want some information kept private (e.g. pesticide use) 3 8
  39. 39. R O Y S E A G T E C H I N N O V A T I O N N E T W O R K AgData: Ownership, Access, & Use Licenses: Startups using standard EULA • SaaS, Terms of Services, Browser, Click Wrap Issues • Is digital data property, and who owns it? • Who has rights to posses, use, enjoy, exclude, transfer, consume? • What are the rights and responsibilities of the parties? • How can growers access the data? • Is the data accurate and presented in a useful way? • Trade secret protection (UTSA) - Information - Independent economic value from unknown - Reasonable efforts to maintain secrecy 3 9
  40. 40. R O Y S E A G T E C H I N N O V A T I O N N E T W O R K Issues in AgTech Data Biggest Issues: • Ownership • Access • Control of data 2013 EPA CAFO Data Incident* • Earth Justice, the Natural Resources Defense Council, and the Pew Charitable Trust made a FOIA request • Received information on ~80,000 farmers and ranchers • Included personal data 4 0 *Smart Farming May Increase Cyber Targeting Against US Food and Agriculture Sector, Joint Private Industry Notification of USDA and FBI Cyber Division, March 31, 2016
  41. 41. R O Y S E A G T E C H I N N O V A T I O N N E T W O R K Ownership, Use, and Disclosure of Data Farmers want to retain ownership of their data • Can they take data with them if they no longer use the service? Do all parties have the appropriate rights to use the data? Farmers are concerned about who ends up with the data • Wall Street traders could manipulate market prices • EPA could look for potential regulatory violations • Retailers could use the information to sell new parts when an existing part needs replacing or to set prices 4 1
  42. 42. R O Y S E A G T E C H I N N O V A T I O N N E T W O R K Blind Data What is aggregated, or “blind,” data? • Data combined from two or more sources • “Anonymized” Is it truly anonymized? • Is all personal data removed? • Are there enough sources to ensure anonymization (especially for small startups)? • Can the aggregated data be reverse engineered to find out where the data originated? Aggregated data is required for software companies, but precautions should be taken to ensure true anonymity 4 2
  43. 43. R O Y S E A G T E C H I N N O V A T I O N N E T W O R K Data and Privacy Objectives Farmers are increasingly becoming aware of the need to protect their data and enforce their ownership rights through stakeholders • Government • Input providers • Trade groups • Startups Stakeholders are trying to implement a common set of data and privacy standards to guide Agriculture Technology Farmers (ATPs), farmers, and other contracting parties on appropriate contract terms 4 3
  44. 44. R O Y S E A G T E C H I N N O V A T I O N N E T W O R K Current AgTech Data Standards Open Ag Data Alliance (OADA) • Open data sharing standards (API’s) and open source software libraries, March 2014 American Farm Bureau Federation (AFBF) Privacy and Security Principles of Farm Data • Affirmed by 39 Ag entities as of April 1, 2016 • Originally known as the 2014 Farm Data Principles Agriculture Data Coalition Agriculture Data Coalition (ADC) • Partnership of agriculture stakeholders focused on building a “farmer-centric data repository where farmers can securely store and control the information collected every day in the fields by their tractors, harvesters, aerial imaging and other devices.” (March 2016) 4 4
  45. 45. R O Y S E A G T E C H I N N O V A T I O N N E T W O R K Current AgTech Data Standards Farmobile, Inc. – Ag Data Collection Startup • Farm Data MarketPlace where Farmobile collects offers from companies that want to use the farmer’s data, whole transaction is governed by Farmobile’s legal agreements “Guiding Principles” Independently Developed by Ag Companies • Ex. Climate Corp, Farmer’s Business Network, John Deere 4 5
  46. 46. R O Y S E A G T E C H I N N O V A T I O N N E T W O R K AFBF Privacy & Security AFBF principles include the following key provisions that should be incorporated into contracts: • Easy to understand language • Farmers should own information generated through their farming activities and any use of that data by the ATP is only with the explicit and affirmative consent of the farmer • ATPs shall notify farmers how their data is to be used, with whom it will be shared, and for what purpose • Farmers should be able to retrieve their data for use with other systems • ATPs shall not sell or disclose a farmer’s data to other parties without notifying the farmer and without that other party agreeing to the same terms as the farmer • ATPs shall use reasonable security safeguards to protect against risk of loss or theft of data 4 6
  47. 47. R O Y S E A G T E C H I N N O V A T I O N N E T W O R K Workable Standards? Strong protections for farmers, but not always workable • Many farmers are not able to negotiate terms • May feel they are in “take it or leave it” position • The business model of some ATPs is the collection and presentation of data (subscription model) - The ATP doesn’t want to let farmers take this data with them when they no longer pay for the service • Contract terms are complicated due to the multiple agreements in place 4 7
  48. 48. R O Y S E A G T E C H I N N O V A T I O N N E T W O R K Problem: Lack of Formal Agreement Current Industry “M.O.”: Agriculture is a handshake industry • Driven by personal interactions, not formal agreements • Farmers often prefer to “kick the tires” for on-farm products • Pre-revenue transactions, like field trials (including university trials), are done without agreements Issue: Without a contract, different laws are implicated that these parties never anticipated • Intellectual property: Trade secret disclosure, ownership of IP (patents, data, “results and recommendations”) • Contract law: Implied contract principles • Torts: “Negligence” damages for startups who provide services Solution: Education and information on importance of a formal agreement 4 8
  49. 49. Federal and State Background • The current regulatory system for data protection in the United States resembles a patchwork quilt. Unlike other jurisdictions, the United States does not have a dedicated data protection law, but instead regulates primarily by industry, on a sector-by-sector basis. • The House Agriculture Committee held a hearing on data practices in the agriculture industry in October of 2015. Most panelists agreed that little to no government intervention was desired. • Industry groups have attempted to come up with best practices regarding data privacy and security for companies in the agriculture industry. • These are voluntary standards which do not hold the force of law. R O Y S E A G T E C H I N N O V A T I O N N E T W O R K
  50. 50. • Passed House and included in 2018 Farm Bill • Facilitate rural broadband internet access. Focused on telematics: technologies that “upload” data via the internet • Without fast upload speeds, telematics must use after the fact transfers of field data via fiber optic connections • Bill creates an FCC Task Force which would Identify current gaps in farm and ranch broadband coverage • Assemble a guide of federal resources devoted to broadband • Develop policy recommendations for deployment • Goal of 95% cropland coverage by 2025 • Submit annual reports to Congress R O Y S E A G T E C H I N N O V A T I O N N E T W O R K Precision Agriculture Connectivity Act of 2018
  51. 51. R O Y S E A G T E C H I N N O V A T I O N N E T W O R K DMCA and Copyright Exemptions General right to maintain software Digital Millennium Copyright Act (DMCA, 1998) • Criminalizes acts of circumventing “digital locks” • DRM rules designed to prevent copying a video game or jailbreaking game console to play unlicensed games John Deere: “Ownership of equipment does not include the right to copy, modify or distribute software that is embedded in that equipment.” Exemption of automotive software • Available on October 28, 2016 • When circumvention is a “necessary step […] to allow the diagnosis, repair or lawful modification of a vehicle function” • Only available to “authorized owner” of vehicle • Expires October 28, 2018 5 1
  52. 52. R O Y S E A G T E C H I N N O V A T I O N N E T W O R K Agriculture Drones 5 2 The global market for agricultural drones: • Currently estimated at $494 million • $3.69 billion by 2022
  53. 53. R O Y S E A G T E C H I N N O V A T I O N N E T W O R K Agriculture Drones 5 3 Use of drones for agriculture • Monitor land for weeds and weather damage • Collect data on land Concerns/problems with the use of drones • Privacy issues - not a huge concern with farmland • Safety issues - collisions and crashes • Use problems - Cost of entry - Battery life - Connectivity - Presentation of data
  54. 54. R O Y S E A G T E C H I N N O V A T I O N N E T W O R K Drone & Satellite Technology 5 4 Drones could revolutionize farming through • Mass data collection • Surveying land and planting seeds • Surgical precision in the use of pesticides, fertilizer, and water Brazil and Japan use drones in agriculture • FAA issued new rules to regulate commercial use of drones in 2016 Safety and privacy concerns that affect urban areas may not apply to farms • However, farmers are concerned that drones will be used by environmental groups to spy on and monitor their operations
  55. 55. R O Y S E A G T E C H I N N O V A T I O N N E T W O R K FAA Rules for Commercial Drones 5 5 Part 107
  56. 56. R O Y S E A G T E C H I N N O V A T I O N N E T W O R K Gene Edited Crops 5 6 • GEC is the new unregulated GMO • No more foreign DNA or transgenic gene delivery • CutDNA at targeted location in genome and insert desired genes in that place • Cheaper and quicker than GMO technology • CRISPR Cas-9 technique: Enables geneticists to edit parts of the genome by removing, adding, or altering sections of the DNA sequence • Who invented CRISPR? Any overlap? - UC Berkeley (Filed first) - Broad Institute of MIT and Harvard (Approved first) - Bacteria use - Use in higher organisms
  57. 57. R O Y S E A G T E C H I N N O V A T I O N N E T W O R K Gene Edited Crops 5 7 Legality: There is none • Proposed regulatory oversight for GECs EPA, FDA, and USDA • Coordinated Framework for Regulation of Biotechnology only regulates GMO technology April 2016: USDA confirmed twice that it cannot regulate GECs • GM regulatory framework was written to only handle GM modified products EU also considering how to class gene-edited plants • Are they genetically modified or not? Hope that new regulations will be science-based and more flexible to evolve with new technologies, rather than piecemeal technology based legislation
  58. 58. R O Y S E A G T E C H I N N O V A T I O N N E T W O R K Anti-Trust 5 8 May be anti-trust issues with ATPs that collect and share data on prices of products or inputs • Section 1 of the Sherman Act - Collusion: “Unreasonably restrain competition” - Agreement to fix price; agreement to allocate ___markets; agreements to boycott particular ___customers, suppliers, competitors, etc. - Knowledge of prices to reduce competition and ___stabilize prices • Section 2 of the Sherman Act - Monopolization or attempt to monopolize ___(although, not easy to find monopolization) • Clayton Act - Anticompetitive mergers - Bayer-Monsanto merger: Shareholders of ___Monsanto approved on 12/12/2016 - ChemChina-Syngenta merger - Dow Chemical-DuPont merger
  59. 59. R O Y S E A G T E C H I N N O V A T I O N N E T W O R K IP Issues 5 9 Contracts • ATPs must balance complex contracts with need to provide farmers with straightforward information • Lots of inherent complexity, especially when an ATP sells combined hardware and software - There could be software on the hardware, ___separate software sold to the farmer for use on ___personal computer, and SaaS subscription (all as ___one service) - All software will have different terms of use • Farmers often work with dealers - Dealers sometimes collect and input the data - Who has the relationship with the dealer? ___- Need to ensure all the parties have correct ____licenses • ATPs should consider using FAQs on website to answer questions from farmers - Need to ensure answers are consistent with ____privacy policy, end user agreements, etc.
  60. 60. R O Y S E A G T E C H I N N O V A T I O N N E T W O R K IP Issues 6 0 Monetization • Sale of software and add-ones • Patents - Hardware and software • Big Data - Reports - Aggregated data - Must have rights to use the data in this way • Subscription services
  61. 61. R O Y S E A G T E C H I N N O V A T I O N N E T W O R K Royse Law Firm 6 1 1. Premier AgTech law practice 2. Tech startup network 3. Full-service firm
  62. 62. R O Y S E A G T E C H I N N O V A T I O N N E T W O R K Free eBook 6 2 Dead on Arrival How to Avoid the Legal Mistakes That Could Kill Your Start-Up Visit: RRoyseLaw.com/book
  63. 63. R O Y S E A G T E C H I N N O V A T I O N N E T W O R K Contact Us 6 3 Silicon Valley 149 Commonwealth Drive Suite 1001 Menlo Park, CA 94025 San Francisco 135 Main Street 12th Floor San Francisco, CA 94105 Santa Monica 520 Broadway Suite 200 Santa Monica, CA 90401 Orange County 135 S. State College Blvd Suite 200 Brea, CA 92821 rroyselaw.comRoyseAgtech.com

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