« Green Is The New Sexy » is a trend report about the growing topic of « green & sustainable ».
Our objective is to decipher the different territories of sustainability that might be expressed in your business tomorrow.
Our in-depth documentary research covers the period from January 2019 to February 2020 and concerns Europe, North America and Asia, in sectors such as fashion, beauty, retail & architecture, food and mobility.
- CONTENTS -
PART. 1 . MEGATRENDS & INSIGHTS ANALYSIS
A prospective analysis of new green & sustainability values with a selection of megatrends that bring to life the way in which expressions of sustainability will evolve in years to come
> Objective : Understand society’s new relationship to nature and sustainability
PART. 2 . EXPRESSION TERRITORIES
Defining expressions of sustainability relevant for brands illustrated through socio trends, products, retail concepts and creative inspiration.
> Objective : Have a grid that analyzes the different expressions of sustainability and identify emerging expressions that brands could pre-empt and target on their markets