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The Why of Facebook Likes

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Rosie Taylor
Rosie Taylor

Many small business owners rush out to get as many 'likes' as possible on their business page and yet most never really ask WHY. This presentation seeks to answer that question and show ways to get something else besides fans.

Business
1 von 37
Top 10% Brands Brand Share 17% Superbrands 39%
Run Multiple engagement apps Give a variety of cool things to do Clear CTAs Ask people to like, share or comment Include Images They stand out in the feed Make interaction timely & relevant Mix Up Campaign Types Expand across multiple platforms… yes, you can use Pinterest & Twitter too
Show Us! 480 px Square
Ideal: Use Text Sparingly; Size 851px. X 315px.; No direct promos – No “Like Here” IKEA went for engagement!
• 111 new fans in two months • 132 new email subscribers • Shared 23 times on FB & Twitter • More Class Enrollments
• 300 new fans from email; 600 fans later with ads & campaigns • 96 clickthroughs to online order form • More Awareness; more orders!
Engagement = Share Bottom-Line Value
The Why of Facebook Likes
The Why of Facebook Likes
The Why of Facebook Likes
The Why of Facebook Likes

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The Why of Facebook Likes

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  • 14. Top 10% Brands Brand Share 17% Superbrands 39%
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  • 16. Run Multiple engagement apps Give a variety of cool things to do Clear CTAs Ask people to like, share or comment Include Images They stand out in the feed Make interaction timely & relevant Mix Up Campaign Types Expand across multiple platforms… yes, you can use Pinterest & Twitter too
  • 18. Ideal: Use Text Sparingly; Size 851px. X 315px.; No direct promos – No “Like Here” IKEA went for engagement!
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  • 30. • 111 new fans in two months • 132 new email subscribers • Shared 23 times on FB & Twitter • More Class Enrollments
  • 31. • 300 new fans from email; 600 fans later with ads & campaigns • 96 clickthroughs to online order form • More Awareness; more orders!
  • 32.
  • 33. Engagement = Share Bottom-Line Value

Hinweis der Redaktion

  1. Varied Apps and content influence a wider range of user interactions. People want to get their information on their terms; not yours. Note the separate link for ‘formal complaints’. Less likely to see those directly on the wall since they made it clear that they have a dedicated space.
  2. Talk about incentive! Points FTW!
  3. Brand Goals – Visibility, Awareness, Better customer service, improved brand perception, quality…
  4. Marketing works in a system; not a silo
  5. Keep it simple and relevant. If it truly helps or just helps a person reflect their personality and be part of something bigger, then it’s right for sharing!
  6. Sending a Social Campaign Planner & Case Studies for More FB Campaigns from Constant Contact